Quality, Context And Environment Keys To Consumer Engagement: Bloomberg’s Grossman

While some news organizations struggle for credibility and survival, Bloomberg Media keeps investing in and growing its portfolio of products across all platforms. These include its impending, 24/7 news service with Twitter, the Bloomberg Lens offering, Bloomberg Trigger for advertisers and its OTT presence in Apple TV. “Personally I think there’s never been a more […]

 
 

Twitter’s First NewFronts: More Live Streaming Deals With ‘Entire World Watching,’ Says Berland

Twitter’s first-ever NewFronts presentation, in which a raft of new live-streaming and premium original programming deals were unveiled, takes the company further along a particular path: taking two-screen experiences to one screen “in a way that no one else can,” according to CMO Leslie Berland. The company announced a dozen new collaborations for hundreds of […]

 
 

Bloomberg Finds Upside With Few Cable Carriage Agreements

In the previous media era, a TV broadcaster’s fortunes were defined by carriage agreements with cable operators, and the ads sold over those channels. But, in the new world, those agreements are actually a brake on digital expansion that can bring new revenue from over-the-top video. That is according to the man holding the purse strings for business […]

 
 

Bloomberg’s Justin Smith Sees Strength In Digital Outstripping TV Audience

VAIL, CO — Bloomberg Media may now be finding its TV audience is almost half the size of that it gets on the Internet – but that doesn’t faze CEO Justin Smith – he thinks putting TV in the shade puts Bloomberg on the right path. “Bloomberg Media is now a majority digital video company,” Smith […]