attention

Nift’s Saket Mehta: Brands Must Learn to Thank Consumers for Their Actions
13 Sep 2026
EMARKETER’s Stephanie Paterik: AI Isn’t Cannibalizing Other Ad Channels
9 Sep 2026
Viant’s Tim Vanderhook: When Nobody’s In The Room ‘Is Not An Impression, It’s An Invoice’
10 Aug 2026
Viant’s Chris Vanderhook: Attention Metrics are Driving CTV Growth
2 Aug 2026
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
17 Mar 2026
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
3 Mar 2026
Best Buy’s Derek Bodurka: Gaming’s Grip on Consumers’ Passion has Lessons for Brands
27 Jan 2026
Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
20 Jan 2026
WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
21 Dec 2025
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
5 Oct 2025
Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much at the NewFronts and Upfronts Talks
15 May 2025
Why Gaming May Change All Aspects of Advertising and Media: dentsu’s Sarah Stringer
20 Mar 2023