Programmatic Market Includes Premium Content: NBCUniversal’s Ashley Luongo

The programmatic marketplace has evolved to give advertisers greater flexibility in their media buying, while also being mindful of the consumer experience. That include a reduced ad load, innovative ad units and other opportunities for brands to engage with viewers. “In order to maintain and preserve a responsible ecosystem, particularly for programmatic, we must always […]

 
 

Consumer Experience Reigns Amid TV’s Transformation: Execs from Essence, NBCUniversal, PubMatic, LiveRamp

Ad-supported television is undergoing a significant transformation amid the growth in streaming video services, advancements in programmatic buying and the development of a cross-screen currency. Several industry executives discussed the future of TV advertising when they gathered on June 23 for the Global Forum on Responsible Media, This video is a summary of interviews with executive who spoke […]

 
 

NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’

SAN JUAN, PR– Adsmart, the advanced advertising unit at NBCU, has been a “petri dish” for testing and learning to see if cross-portfolio work was viable for the company to do as it moves toward its new One Platform solution. Covering all advanced advertising initiatives including digital programmatic, Adsmart’s approach breaks down silos, streamlines the […]