MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram

CANNES — We have heard a lot this year about how SMG’s VivaKi has moved much of the functionality of its distinct Audience On Demand programmatic division out in to sibling agencies. That has been the internal reorganization story. But what do clients think? “MediaVest has completely rethought staffing on our business. For the most part, it’s been […]

 

VivaKi Spreads Its Expertise Across SMG: Delaney

FORT LAUDERDALE — Recent reorganisations within Publicis’ Vivaki unit see digital expertise built up over the latter group’s existence moved from its Audience On Demand division to other agencies within the sister SMG group. The Drum reports on the changes here. “The largest group within AOD – the client services group … those individuals are […]

 

Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi

CANNES, France — It’s commonly thought that the European market is generally adopting so-called “programmatic” ad automation and trading techniques later than the US. But it looks like the quality publishers there are buying in with greater gusto. “Premium publishers in Europe, they seem to have got involved in this much earlier,” according to Marco […]

 

VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated

The realization, by advertisers, that many of the views they buy in video are faked by nefarious bots is serious – but not necessarily as serious as The Wall Street Journal recently suggested, according to one ad agency exec. “It was a little sensational,” VivaKi Audience On Demand video director Cheryl Stump says of the […]

 

Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

LONDON — When programmatic online ad trading techniques hit the big time, headlines focused on their use in auction environments. But conventional-style display advertising can be upgraded by programmatic, too, says one ad agency exec. “One of the really interesting spaces is the evolution of private marketplaces and this concept of ‘programmatic guaranteed’ … now […]

 

VivaKi’s Hopwood: UK Broadcasters to Sell Online Video Ads In Real-Time

COLOGNE — The UK’s TV networks have spent the last few years building up their distinct cross-platform catch-up services against which to sell pre-roll ads. Now they are showing interest in letting some of those ads be bought by programmatic, real-time bidding algorithms. Speaking to Beet.TV, Danny Hopwood, the EMEA platform head for ad group […]

 

VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable

CHICAGO — So-called “programmatic” online ad-buying technology may help advertisers eliminate waste by targeting specific users, but the best campaigns include a blend of programmatic and conventional, according to one advertising executive. “The combination of experiential marketing and addressable marketing is where you find the real sweet spot and the best ROI in your marketing […]