Relevant Marketing and Products Will Win: Anheuser-Busch’s Marcondes

ORLANDO – Anheuser-Busch is investing in innovation by way of an internal team dubbed Apollo 11. The team, which operates separately from the company’s main operations, is dedicated to developing new, innovative products that resonate with customers’ evolving tastes. Ten to 20 innovations come out of the Apollo 11 team per year, one of which […]


Anheuser-Busch Taps Consumer Sentiment, Agility To Grow Beverage Category

ORLANDO—Speed and innovation have become the main ingredients for success in the beverage industry, including such staples as beer. But it all starts with listening to consumers first. “I like to think about the CMO as actually the chief consumer officer. So I guess marketing people should always be the people with the best knowledge […]