Andy Schonfeld

TV’s long-running fragmentation problem is driving renewed interest in what the industry calls “convergent TV,” the ability to plan, buy, and measure across linear, streaming, and online video through a single platform. The infrastructure supporting such unified approaches has matured considerably since the early days of programmatic and demand-side platforms. “The days of getting a […]

MARCO ISLAND, FL — The irony about a digital medium which should be able to gather refined data? Too many of the signals are still not yet strong enough. That’s according to one software firm which wants to make programmatic TV advertising measurement and reporting everything it was supposed to be. In this video interview […]