Cosmopolitan’ Odell: Snapchat’s A ‘Trailer’ For Content Consumption

When was asked how to reach young women with lifestyle content, Amy Odell‘s answer was clear – mobile. That’s why online editor Odell and her team have built with such a strong focus on mobile. Specifically, Snapchat, which announced weaker-than-expected user growth this week, has been a big driver for Odell. Cosmo launched on to […]