Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang

The rise of Netflix has given ad-funded media and ad buyers alike the collywobbles. Analysis from nScreenMedia suggests U.S. Netflix viewers, by substituting free viewing for subscription video-on-demand, are missing 2 billion ad views every day, totaling missing ad sales estimated at between $3 billion and $6 billion annually. So what’s an ad buyer to […]

 
 

Amplifi’s Mike Law: Added Scale Makes Addressable TV ‘Much More Viable’

SANTA BARBARA, CA – Planning and executing addressable television campaigns still means pulling together a variety of resources, but if Xandr can help to simplify that it will further facilitate bringing TV into the lower part of the sales funnel, according to Mike Law. “We’ve really been optimistic about the space,” says Law, who is […]

 
 

Amplifi US President Lucas Cridland: Big Data Disconnect Between Broadcast, Other Video Providers

CANNES – When Lucas Cridland compares broadcast television to digital video, he sees data gaps and a lack of flexibility in the former. “The dynamic nature of the premium marketplace is constantly moving,” says the President of Dentsu Aegis Networks’ Amplifi US. But while there seems to be “a lot of innovation on the supply […]