Alex Stone

Ensuring that ads enhance rather than interrupt the viewing experience should be a priority for every brand, said Alex Stone, senior vice president and managing director of enterprise partnerships at Horizon Media. Speaking with Beet.TV contributor David Kaplan, Stone emphasized that Horizon prioritizes “respectful ad formats,” placements designed to be additive, not intrusive. “We take […]

Gaming continues to be underrepresented in media investment despite offering measurable engagement opportunities and value exchange capabilities that other channels cannot match, largely due to marketer unfamiliarity with the environment. “I think gaming could be classified as a sleeper channel or a channel that’s underrepresented in terms of where media investment goes, I think largely […]

AMENIA, NY — As the TV upfronts season starts to wrap up, media agencies are noticing some key trends emerging in the way advertising is being bought and sold. Increased flexibility to move away from firm commitments and options, plus an acceleration in programmatic ad buying – especially around live sports – are two of […]

MARCO ISLAND, FL – Amazon, Netflix and Disney are among the media owners that have started to sell advertising on their streaming services, giving brands more ways to reach U.S. consumers. Those audiences include people whose viewing habits shifted away from traditional linear television during the pandemic, which temporarily halted live sports and the production […]

The shift in television viewer habits during the pandemic has pushed advertisers to look for ways to measure audiences more accurately. The demand for demographic metrics that reflect consumer behavior has grown, especially after TV ratings stalwart Nielsen asked the Media Rating Council to temporarily halt the accreditation process in August. “From a demo measurement […]