Test, Learn, Scale Is Jack Link’s Approach To Television Targeting

Beef jerky is a good example of products not suited to broad-based television advertising, which is why the family owned Jack Link’s brand opts for more precise audience targeting. “For us, it goes back to the simplicity of understanding the consumers really well,” says the company’s VP of Brand Marketing, Tim Goldsmid. “As a small […]


Progress Of OpenAP, NCC Media Helps Solve Fragmentation: MAGNA’s Anson

With advertisers still in the “test and learn phase” with advanced targeting of television audiences, NBCUniversal joining the OpenAP consortium “will really move OpenAP’s momentum forward towards a more usable tool that advertisers will want a part of,” says Julie Anson, Associate Director, Partner Innovation, Advanced TV MAGNA Global. Currently on the sell-side, there’s too […]