In the fast-evolving terrain of connected TV (CTV) advertising, the conversation often orbits around the latest buzzwords: interactivity, shoppable video, measurement, and optimization. Yet, according to Zvika Netter, CEO & Co-Founder of Innovid, it's an old player—the ad server—that's emerging as the unsung hero. The ad server is becoming recognized as a "critical component" in the fast-growing connected TV (CTV) advertising ecosystem [...]

The deprecation of cookies, the rise of retail media networks and the ever-present spectre of privacy - while they may seem like separate trends, these industry topics are converging on one, over-arching theme - data collaboration. That is according to Lauren Wetzel, Chief Operating Officer of data collaboration platform InfoSum, who says her panel discussion at a recent industry event was [...]

MIAMI – Billboards are gradually becoming like outdoor televisions, making digital out-of-home advertising a way to reach on-the-go consumers in a less intrusive way than mobile ads. Combining digital distribution with dynamic creative and localized data adds to its effect. “Digital out-of-home is superhot, and it's really the big growth area in out-of-home right now and probably for the foreseeable future,” [...]

NEW YORK — Technology is shaping the way brands buy ad placements on various media channels, with tools such as artificial intelligence and programmatic automation becoming more predominant. That’s especially noticeable in the upfront marketplace. “A big part of that is increased generative AI offerings by sellers to smooth the process of creative generation to improve the level of personalization that [...]

Amy Armstrong’s health journey started 12 years ago when she learned she has a very rare dominant gene related to cancer called CDH1, which links to stomach and breast cancer for women.  Armstrong had been proactive, followed through on screenings and was diagnosed “in the nick of time,” first with stomach cancer then later breast cancer, undergoing 20 surgeries to date.  “There [...]

MIAMI — The shift towards programmatic advertising is reshaping the streaming TV landscape, delivering scale, addressability, and simplicity in crafting complex TV strategies. With a growing proportion of streaming on-demand TV ads now powered by programmatic, can live streaming TV pull off the same trick? In this video interview with Beet.TV, Beau Ordemann, VP, Head of Advanced TV, Yahoo Advertising, discusses his company’s [...]

For Laurinda Rainey, Managing Director and General Manager of the United Airlines Cobrand at Chase, taking on the role of a committee member for the Women in Media & Marketing Luncheon benefiting Breastcancer.org was not just a priority, it was also personal. Held at JPMorgan Chase Headquarters in New York on May 2, the event honored executives who have been advocates, [...]

Retail media spending is already booming, as new retailers light up ad inventory opportunities and brands clamour to get close to the point of purchase. As the holiday season approaches, some in the industry are expecting the category to soar to even higher heights. In this video interview with Beet.TV editorial director Lisa Granatstein, Jacquelyn Baker, CEO of Omnicom Commerce Group, says [...]

MIAMI - Social media apps such as Instagram and video-sharing apps such as YouTube have spawned an industry of online personalities who offer user-generated content ranging from makeup tutorials to viral dance moves to reviews of the latest products. Omnicom Media Group is helping advertisers to manage their relationships with influencers and getting the most out of these campaigns. “The fact [...]

NEW YORK – Digital media channels such as internet search and social networks typically prioritize ad-performance metrics such as click-through rates, viewability and video completion rates. Performance metrics in the past few years have come to television networks as advertisers seek to attribute business outcomes to their campaigns. “We decided that we were going to guarantee against any KPI [key performance [...]

It used to be considered a technical tool for selling-off cheap inventory - now programmatic is helping facilitate major ad placements and drive creative innovation. Andrew King, VP of Product at TripleLift, highlights this shift, emphasizing the pivotal role of programmatic in the CTV space. In this video interview with Beet.TV editorial director Lisa Granatstein, he describes recent campaigns that are pushing [...]

Retail media is exploding, set to take up a fifth of all US ad spend in 2024, according to new Advertiser Perceptions research. But that doesn’t mean it is its own special new category. "People think about sometimes retail media as this own separate channel," says Jill Smith, VP of Sales at Kroger Precision Marketing, in this video interview with Beet.TV [...]

MIAMI – Millions of households have connected their televisions directly to the internet, opening up a digital avenue more interactions between brands and audiences. Digital advertising platform KERV Interactive is working with media companies and retailers to create shoppable television that’s convenient for viewers. Among its recent efforts, KERV has collaborated with NBCUniversal and Walmart to offer shoppable moments in the [...]

MIAMI — As eyeballs migrate en masse to streaming services, industry leaders are grappling with the challenges and opportunities. While much consumption has moved to on-demand, where programmatic and targeted ads excel, live TV remains a big draw. So how can live TV benefit from programmatic tricks? In this video interview with Beet.TV at POSSIBLE 2024, Nick Coté, Senior Director, Inventory Partnerships [...]

MIAMI — Marketers once had a straightforward mission: understand the audience, devise a campaign, and deliver it, mostly through TV spots. The multi-platform era of fragmentation has changed all that, and Lydia Daly is trying to understand the new world. In this video interview with Beet.TV, Daly, SVP, Audience Impact & Intelligence, Paramount, paints a contrasting picture of today's media insights landscape. Resonance at Live [...]

MIAMI — TelevisaUnivision’s streaming platform, ViX, has grown fast in the last couple of years since it’s launch - but Dan Riess is still trying to help advertisers tap into the opportunity. "We're really happy with it," says Riess, EVP, Chief Growth Officer, TelevisaUnivision, highlighting the platform's significant strides in audience engagement, distribution, and content integration with linear channels. In this video [...]

MIAMI — Advertisers are constantly chasing the next innovation that will capture consumer attention without disrupting their viewing experience. For Peter Crofut, VP of Business Development at Wurl, the answer lies in the harmonization of ad content with the viewer's emotional state. In this video interview with Beet.TV, Crofut emphasizes the importance of emotional congruence, suggesting that the future of advertising, particularly in Connected [...]

NEW YORK – Smartphones have become digital appendages for millions of people, making mobile devices powerful tools for gathering first-party data about consumer behavior – both online and in real life. T-Mobile Advertising Solutions aims to help marketers harness the data for audience targeting while also protecting customer privacy. “With T-Ads, what we're able to do….in a highly privacy-compliant way, is [...]

MIAMI – Artificial intelligence has become more well known among consumers who use the technology in popular text-generation apps such as ChatGPT and in internet searches. In the realm of advertising, AI applications are found throughout the media supply chain. “It's really AI throughout the workflow from media planning, media optimization and creative,” Michelle Weiskittel, head of media, creative and operations [...]

MIAMI — In the evolving digital landscape, where addressability and the very nature of identifiers are shifting, the call for effective interoperability has never been louder. In this video interview with Beet.TV, Julie Clark, SVP of Media & Entertainment at TransUnion, underscores the urgency of this development. "Interoperability is essential to be able to make the move between audiences, analytics, and activation," [...]