As programmatic video continues to grow, it can learn lessons from display ads, says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. "We learned from display to be smart and focus on quality of the inventory," he says, adding that the tech tools and the transparency in using them are critical as well. "The key things are [...]

Wikipedia may describe WPP as an "advertising and public relations company" - but CEO Sir Martin Sorrell has a much broader definition that that. Compelled by a muted ad outlook, the world's largest ad company will go on investing in content makers and taking the opportunity to produce its own, he tells Beet.TV in this video interview. "Are we a content company? [...]

As one several announcements this week around the relaunch of its Atlas advertising platform, Facebook has tapped video adtech company Innovid for ad serving. Earlier this week, we spoke with Innovid co-founder and CTO Tal Chalozin about the partnership with Facebook. Here is the Innovid press release.

Data is the foundational playbook for marketing today, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with Beet.TV. Data provides the power to make marketing more effective and to help brands connect more deeply with audiences, she says. That's why it's so important for brands and agencies to work with the right technology partners as well as the best second- [...]

Media agency Havas has expanded its integration with AOL's programmatic ad delivery platform to include TV ad buying, the companies announced earlier this week at the AOL Programmatic New Front event. For an overview on the growth of programmatic and ad buying, and the expansion of the alliance with AOL around television, we spoke with Dominique Delport,  global chief of Havas [...]

Omnicom has signed an agreement with Facebook as the first agency holding company to work with Facebook's Atlas for its ad serving platform, the company announced earlier this week in New York. At the IAB MIXX conference, we spoke with Jonathan Nelson, CEO of Omnicom Digital about the alliance and the opportunity to deliver ads to Facebook and Instagram users.

AOL Inc. has been working closely with major media agencies including IPG Mediabrands and Havas Media around its programmatic offering. This week, it announced an alliance with the Publicis Groupe.   According to a company statement,  "The move will provide VivaKi, and effectively all agencies inside Publicis Groupe, greater access to premium reserved – including private marketplaces – and non-reserved [...]

LONDON -- British satellite TV and telco operator BSkyB hopes its AdSmart technology - one of the world's largest real-world deployments of addressable TV - will soon extend to more TV channels and more countries. Launched in January after lengthy gestation, AdSmart sees different ads served to different viewers by storing alternate ads on their respective Sky+ connected set-top boxes, triggered by [...]

LONDON -- In the online advertising industry, many professionals expect advertisers to start moving some of their TV ad budgets in to the fast-growing world of online video, where metrics give them more visible insight in to effectiveness. But not everyone sees the trend as an "either-or". "I'm not actually convinced that it is just about moving money from TV into [...]

LONDON -- Private-marketplaces, the next generation of programmatic ad-trading platforms, are gaining traction more quickly outside of the United States, as markets work to make up for relatively fewer available ad spots, according to a global video ad tech exec. "A market like Australia is a supply constrained market, so we work with a lot of private marketplaces over there," AOL's Adap.tv [...]

COLOGNE -- So much data, so many new ad tech platforms. Anyone who has seen a lumascape will recognize the confusion that fragmentation wreaks. But there is a way to pull the piece back together, says an ad tech boss. "One of the key buzzwords that we're going to be hearing about over and over again in the next few years; it's [...]

COLOGNE -- So far, "programmatic" mechanisms for using automation and data to buy better ads have proved useful in the online display segment. Next up, they are destined to change online video ads. But, in the future, Alex Merwin envisages programmatic underpinning entire cross-media ad intelligence. "If all the budgets move in to a programmatic platform, imagine the insights that could [...]

One of the biggest opportunities with programmatic lies in using it as a starting point to bring targeting and data efficiency to all channels, including TV, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with Beet.TV. "Some see programmatic as real-time bidding and some see it as the opportunity around automation and the path to addressability...As we look at how [...]

AOL has seen a boost in programmatic buying from 4% a year ago to nearly 34%, says Bob Lord, Global CEO of AOL Platforms, in an interview with Beet.TV. That growth is driven by two trends -- more understanding of the benefits of programmatic buying, and the availability of data management platforms to parse out and analyze data. The marketing and media business [...]

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google's DoubleClick and Facebook's Atlas, says Sir Martin Sorrell, WPP chief executive, in this interview with Beet.TV  He says that Google and Facebook are "media owners" much as Disney or Viacom, and as such should not be in a position [...]

LONDON -- The emerging plethora of TV viewer data being pumped out by third-party agencies and new measurement models is giving ad agencies and their clients a leg-up when it comes to negotiating the buying of TV ad spots, says one agency boss. "Because of that data warehouse you're starting to discover audiences that perhaps a traditional segmentation model may not [...]

So-called "programmatic" software platforms, which let advertising buyers and sellers agree terms for ad inventory in real-time and using customer data, will process $21 billion global ad sales in 2014, according to new forecasts from IPG's Magna Global intelligence unit. That is 52% more money going through programmatic than a year earlier, the report says. Indeed, programmatic is close to accounting for [...]

COLOGNE -- As media platforms and the processes behind them converge, old definitions of each appear to fall away and become meaningless. That, at least, goes for advertising groups that are getting excited about defining the internet in TV's likeness. "I think ‘digital media’ maybe a little narrow," Starcom MediaVest global operations president John Sheehy tells Beet.TV in this recorded video interview at DMEXCO. [...]

COLOGNE -- Video advertising technology platforms are helping advertisers and agencies on the road to buying online video and television ads in a single process - but don't expect that process to be widespread in the immediate future. "TV is still very dominant," agency ad-buying software platform Mediaocean’s Europe MD Sarah Lawson Johnston tells Beet.TV in this recorded video interview with [...]

With its recent acquisition of  LiveRail, an enterprise software company that manages programmatic video ad sales for publishers, Facebook is embracing a big opportunity to service publishers -- and, with a particular emphasis on delivering mobile ads, explains Brian Boland, VP for Ads Product Marketing and Ad Tech, in this interview with Beet.TV We spoke with him about the emerging Facebook [...]