RANCHO PALOS VERDES, CALIF – Retail media networks are evolving beyond their own websites, as platforms increasingly leverage transaction data to target consumers across the open web and connected television. U.S. commerce media ad spend projected to reach $69.69 billion in 2025, a 21.8% increase over the previous year, according to data from Emarketer. For Instacart, this means utilizing its digital-only transaction [...]

LAS VEGAS – At CES 2026, Megan Pagliuca, Chief Product Officer at Omnicom Media Group, outlined how the agency is responding to fundamental shifts in how consumers discover information, shop and engage with media. Tightly linking live content, AI-powered search signals, influencer marketing and retail media into a single, measurable system is essential. Speaking with Beet.TV contributor David Kaplan, Pagliuca said [...]

LONDON – Retail media is no longer confined to on-site placements or last-click conversions. Instead, commerce data is increasingly reshaping how brands plan and activate media across the funnel and across channels, says Nicole Kivel, managing director of Northern Europe at Criteo. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Leadership Summit, Kivel said retail media and [...]

LONDON — Advertisers want it all. They crave the mass audience reach that television has always delivered, but they also demand the precise targeting capabilities that digital advertising has trained them to expect. So, as connected TV matures into a dominant force in the media landscape, the industry is racing to satisfy both appetites simultaneously. CTV ad supply is now expanding [...]

LAS VEGAS — The connected TV advertising market has exploded in scale, but some in the industry say it's still searching for the fabled combination of right-moment, right-message. That's the philosophy driving a renewed focus on “context-first planning”, which moves beyond demographic proxies. "We are big believers in context-first planning, and that's important because it allows us to identify growth moments that [...]

We heard the sad news today that our friend Radha has passed. She had been battling brain cancer for some time. I wanted to say how sad I am, how much we will miss her and how grateful we are for her contributions to the industry. Our deepest condolences to her family. We so appreciated her support of Beet.TV and her [...]

LONDON — Connected TV home screens function as digital billboards that capture viewer attention before content consumption begins, offering targeting capabilities unavailable in traditional out-of-home advertising. “It is very similar to out of home in the sense that it is a billboard. For lack of a better word, it is a billboard on the homepage of the screen itself, but obviously [...]

LONDON — As streaming and social platforms muscle their way into the mainstream, the media landscape has fractured into a kaleidoscope of disconnected inventory, with broadcasters, trying to figure out how to sell it across a sprawling ecosystem. The result is often a manual, time-consuming struggle to unify ad sales and present a coherent offering to buyers who increasingly demand cross-platform [...]

LONDON — The advertising industry has spent years grappling with measurement challenges as media channels proliferate. Now, a new approach is gaining traction: using attention as the common currency that can bridge the gap between disparate platforms. Rather than simply counting whether consumers have seen an ad, marketers are increasingly focused on understanding how deeply they engage with it. This shift [...]

LONDON – Equativ is positioning itself for a pivotal period in connected TV and streaming advertising as the industry heads toward consolidation, large-scale live sports and heightened demands on ad-serving infrastructure, said James Grant, SVP of Advanced Television at the adtech company. Speaking with Beet.TV contributor Robert Andrews at the Future of TV Advertising Global conference, Grant said Equativ has evolved [...]

RANCHO PALOS VERDES, CALIF — IP addresses for targeting is a particular challenge for marketers due to the volatile, unpredictable nature of signals that change locations constantly, creating measurement and attribution problems that a location-focused approach aims to stabilize. Digital Envoy, the data provider that focuses on geo-location, sought to respond to those issues in Jan. 2025, when it launched LocID, [...]

RANCHO PALOS VERDES, CALIF. – The math sounds terrible at first: 90% of what an AI copywriting agent produces is garbage. But that still leaves 10 usable ideas generated in 60 seconds - a feat no human could match. That calculation is reshaping how creative teams approach campaign ideation, turning artificial intelligence into a high-volume brainstorming partner rather than a replacement [...]

RANCHO PALOS VERDES, CALIF. — Long-standing distinctions between brand and performance media budgets are rapidly breaking down as marketers face economic pressure and intensify their focus on measurable outcomes, said Jill Kelly, CEO, North America at Stagwell’s Assembly Global. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA, Kelly said clients are increasingly allocating spend against a unified set [...]

RANCHO PALOS VERDES, CALIF. – With digital advertising facing mounting challenges around identity and privacy, media giants are looking to alternative strategies that can deliver personalized experiences without relying on individual user data. The industry has entered what one executive calls "the age of relevance," where understanding the emotional context of content creates powerful opportunities for brands to connect with audiences [...]

LONDON — The ad industry is far past the “experimental stage” of artificial intelligence use cases, but that doesn’t necessarily mean the messy complexity associated with the transition is over. “You have to wallow in the mud, which is there’s so much change happening and it’s such transformative change,” Ramsey McGrory, President of Mediaocean’s omnichannel platform Prisma, told Beet.TV contributor Robert [...]

RANCHO PALOS VERDES, CALIF. — Best Buy can tie almost all its transactions back to individual customers, an ability the company considers market leading that’s based on precise measurement and attribution across the complex consumer electronics purchase path. “We have a 93% revenue identification rate. So what that means is 93% of our transactions we can tie back to a customer [...]

LONDON — Is friction the fundamental mechanism of advertising, stopping a consumer in their tracks to show them something they did not ask for? Many in the industry have long sought to make ads a complement to user activity. Now "agentic commerce", where AI software acts on behalf of consumers to find and purchase goods, suggests a future where promotional messaging must be [...]

LONDON — The promise of interactive television advertising has been around for decades. In the UK, "press red" buttons on satellite remotes teased a future of viewer engagement that never quite materialized. The problem was, the hardware wasn’t as ready as consumers may have been. Now, with streaming devices packing more processing power, that long-awaited future may finally be arriving. "The desire [...]

RANCHO PALOS VERDES, CALIF. – Premium connected television inventory, especially live sports, is poised for a programmatic overhaul, but technological hurdles and a need for clearer metrics are holding back a full transition, said Jean Fitzpatrick, executive vice president of commercial strategy at IPG Mediabrands. Speaking at the Beet Retreat LA to Beet.TV contributor David Kaplan, Fitzpatrick dissected the supply- and [...]

LONDON — Some advertisers have progressed beyond measuring attention as a signal to using it as a planning currency for more than a year. Still, many others are just beginning to analyze attention metrics from existing campaigns. “I know a sport brand, for instance, which has been using attention from a planning perspective for over a year now. Whereas there’s some [...]