Recent Videos

 

CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz

LAS VEGAS – Millions of households have connected their televisions directly to the internet to expand their choices of programming among a variety of apps, including many advertising-supported ones that are free to watch. Brands want to reach these audiences, but they face some impediments with CTV advertising. “The reason why we're not moving fast enough is because of the scarcity [...]

 
 

Instacart’s Miller On Innovating The In-Aisle, Off-Platform Ad Experience

LAS VEGAS — Grocery delivery firm Instacart isn't standing still. The outfit is transforming its underlying offering and also its advertiser services. In this video interview with Beet.TV, Ali Miller, VP, Product Management, Instacart, describes a raft of new offerings. The Strategic Push for Off-Platform Presence With the digital advertising world grappling with signal loss, Miller emphasizes the importance of following where advertising dollars [...]

 
 

Beyond Reach: Seedtag’s Villalobos Takes CTV Ad Outlook Forward

LAS VEGAS — The audience-finding capabilities of connected TV advertising are often used to extend the reach of TV campaigns without duplication. But it's about more than that, too. In this video interview with Beet.TV, Mike Villalobos, VP of Strategy, NA, Seedtag, explains his vision. Reinventing Monetization and Targeting Seedtag in 2014 was co-founded by Jorge Poyatos and Albert Nieto, two former Google employees, [...]

 
 

‘Total Commerce’ Needs A Shared Language: UM Worldwide’s Owen

MARCO ISLAND, FL — In an era where digital storefronts are just a click away, the lines between media and commerce are blurring. As consumers lounge in their living rooms, their favorite shows may soon double as the latest shopping platform. "Imagine you're watching a TV show and someone was wearing a red dress and you want to purchase that dress," posits Amie [...]

 
 

Artificial Intelligence Provides Key Insights from Big Data: GroupM Nexus’s JiYoung Kim

LAS VEGAS – Popular apps such as ChatGPT and DALL-E have showcased the growing capabilities of generative artificial intelligence, but other forms of the technology have been used by media and marketing professionals for several years. “AI has really been helping us in an everyday context, specifically AI-driven optimizations and pattern detection and performance,” JiYoung Kim, president of WPP’s GroupM Nexus [...]

 
 

Preparing for a Cookieless Future: Matt Lattman, Discover Financial Services

LAS VEGAS — With Google’s on-again, off-again cookie deprecation plans now having accelerated, the industry is swallowing a seismic shift. On January 4, 2024, Google began rolling out Tracking Protection for 1% of a randomly-selected group of Chrome users, due to ramp-up through 2024. In this video interview with Beet.TV, Matt Lattman, SVP, Card Acquisition Marketing, Discover Financial Services, highlights the urgency of embracing [...]

 
 

IAB’s Tiffith Warns Against Overregulation in Digital Advertising

MARCO ISLAND, FL — As the Federal Trade Commission (FTC) revisits its rules on auto-renewals and subscriptions, the digital media industry braces for potential impacts that could reverberate through consumer experiences and business models. In this video interview with Beet.TV, Lartease Tiffith, EVP of Public Policy at the Interactive Advertising Bureau (IAB), raises concerns about the proposed revisions. He was speaking at [...]

 
 

Marketers Have Multiple Data Signals to Supplant Cookies: Mindshare’s Brian DeCicco

LAS VEGAS – Alphabet Inc.’s Google this year began its long-publicized effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies are working to help their clientele adapt to the loss of a key signal of consumer behavior. “The first thing that marketers need to understand and [...]

 
 

How MRI-Simmons Is Adapting To High-Velocity Consumer Data

LAS VEGAS — A veteran audience insights agency is endeavoring to pivot from "passive" to "proactive" as it adapts to the new demands of brands. Simmons has long operated consumer insights from its  American Consumer survey. Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. In this video interview with [...]

 
 

Index Exchange’s Casale Launches Marketplaces, For Integration Without The Friction

In a landscape where ad tech integrations can be as complex as they are necessary, Index Exchange is launching a new platform designed to simplify interconnectivity. Launching in beta, Marketplaces is an effort to support integrations without duplication across the ecosystem. Simplifying Ad-Tech with Marketplaces Casale outlines a vision where manual integrations, a persistent source of friction, become a thing of the past. "Publishers [...]

 
 

Advertisers Seek Consistency Among Streaming Services: BrightLine’s Mike Bologna

LAS VEGAS – The digital backbone for streaming video offers the possibility to make television as interactive as other devices such as computers and smartphones. That capability opens up more ways for publishers and advertisers to engage with audiences. Media-technology company BrightLine works to provide compatibility across streaming services. “When we create an ad to run on Hulu, it also runs [...]

 
 

Brand-Building Has Key Role Amid Retail Media Growth: Publicis’s Margaux Logan

LAS VEGAS – Retailers that sell advertising make up a fast-growing part of the media marketplace, especially with the power of retailers to drive transactions for brands. Amid this growth, retail media also has a role in traditional brand-building strategies such as driving consumer awareness. “I spend a lot of time working with Amazon…the amount of things that they have innovated [...]

 
 

Don’t Fear the Generative AI Future: IAB’s David Cohen

LAS VEGAS – The growing capabilities of generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, has led to speculation about how it will affect people in the media, marketing and adtech industries. While new technologies inevitably stir fears about their negative effects, there are many reasons for optimism. “AI has been part of our digital [...]

 
 

Analytical Tools Make Identity Graph More Powerful: TransUnion’s Matt Spiegel

LAS VEGAS –TransUnion has made its identity graph more accurate by integrating it with data from Neustar, which the consumer-data company acquired in 2021. The combination gives marketers greater accuracy in reaching target audiences based on identifiers such as an internet address. “A big part of the acquisition of Neustar was the technology platform under the hood that allowed us to [...]

 
 

Cookieless Future Demands Strategies for Data Signals: OMD USA’s Chrissie Hanson

LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies are working to help their clientele adapt to the loss of a key signal of consumer behavior. “We've been diligently preparing for the deprecation of cookies,” [...]

 
 

Roku’s Piasecki Envisions a Unified Future for Streaming Advertising

LAS VEGAS — Roku already offers advertisers "Superbowl reach every single day." Now it also wants to bring them new, interactive, shoppable ad formats and help streaming TV providers win back customers. In this video interview with Beet.TV, Jake Piasecki, US Head of Verticals, Roku, explains the latest trends. Bridging the Streaming Ad Divide Roku joined GroupM's recently-formed Ad Innovation Accelerator program, which GroupM said will [...]

 
 

Death Of The Cookie Is A New Dawn: Experian’s Kozub On Identifiers & Samsung Ads

LAS VEGAS — As the sun sets on the era of cookies, advertisers are preparing to navigate a transformed identity landscape. In the wake of Chrome's final deprecation of the identifiers, Scott Kozub, Experian's VP of Product Management, reveals the industry's trajectory towards alternative tactics. In this video interview with Beet.TV," Kozub also explains Experian's recently-inked partnership with Samsung Ads. Experian's Alliance with [...]

 
 

Samba TV’s Navin Aims To Upgrade Media Data’s Inclusivity

LAS VEGAS — In the world of media and advertising, the quest for inclusiveness and representativeness in audience measurement has taken center stage. Samba TV is hoping a new partnership building on its own data set can help improve the state of play. In this video interview with Beet.TV, Ashwin Navin, CEO & Co-Founder of Samba TV, sheds light on the challenges [...]

 
 

AI Can Help Advertisers Reach Cross-Platform Audiences: NBCUniversal’s John Lee

LAS VEGAS – NBCUniversal this month launched One Platform Total Audience, a media planning and activation technology that uses artificial intelligence. It also plans to transact 50% of its business this year on strategic audiences to help brands reach viewers wherever they consume content. The idea “is the evolution and the next level of innovation that sits on top of our [...]

 
 

Uber Advertising Embraces First-Party Data, Diverse App Portfolio

LAS VEGAS — As 2024 shapes up to be the year Google finally began switching off cookies, some companies are growing their advertising, instead, by leveraging their own user data. In this video interview with Beet.TV, Mark Grether, VP, General Manager, Uber Advertising, says his company allows advertisers to harness user data from Uber's range of apps. Grether explains what is coming [...]