Recent Videos


Dentsu’s DELTA Attracts Advertisers To VideoAmp’s Currency

Alternative media currencies aren't just a "maybe" anymore - big media agencies are now leaning into buying media using the new numbers. Dentsu announced today more than seven big-brand parent companies have bought ads through dentsu's Data Enabled Linear TV Activation (DELTA) platform using VideoAmp. In this video interview with Jon Watts for Beet.TV, Brad Stockton, SVP, US National Video Innovation, explains [...]


Data, Data Everywhere: CIMM’s Watts Sees An Industry Transitioning Through Innovation

On October 10 and 11, the Coalition for Innovative Media Measurement (CIMM) gathered speakers and guests at Warner Bros. Discovery's New York HQ to discuss the future of media. Summing-up CIMM Summit, Jon Watts, Managing Director, CIMM, tells Beet.TV the event discussed three key themes: Measurement Activation Innovation A Transition in Measurement and Currency "(We are) clearly in the midst of a transition," [...]


Musk Is ‘Undermining Everything’ X CEO Linda Yaccarino Does: Veteran Marketer Lou Paskalis

Elon Musk is sabotaging Linda Yaccarino after hiring the former head of advertising at NBCUniversal Media to run social-media platform X. Despite her efforts, Musk is "undermining her in virtually everything she does." That's the message from Lou Paskalis, a longtime marketing executive who is chief strategy officer for Ad Fontes Media, in this interview with Beet.TV. Particularly irksome to Paskalis is [...]


Seeing The Future: EDO Predicts The Future Of TV Ads, Global Expansion

Envision a world where data sets seamlessly integrate, where advertisers can effortlessly understand their engaged audience. That is the future Kevin Krim of EDO - a data, measurement and analytics company - wants to see. Back in the summer, the company partnered with Nielsen to plug their data into their respective platforms. In this video interview with Beet.TV at the 12th Annual [...]


The Great CTV Data Disconnect: Innovid’s Helmreich

Connected TV advertising is supposed to provide brands the ability to optimize their campaigns in real time – just like they do in digital. So why are so many brands feel like they are blowing this opportunity? Dave Helmreich, Chief Commercial Officer at Innovid, says it’s a combination of fragmented data, and a slow-moving industry. According to new research conducted by the [...]


Back to the Mountains! Beet Retreat Berkshires 2024, Set for July 21-23

This July, we introduced our newest Beet Retreat. It was held in  the picturesque southern Berkshires town of Salisbury, Connecticut.  I am proud to say, it was very well received by 80 industry leaders. In addition to the essential conversations and great times, we raised over $18,000 at a charity auction benefiting The Retreat continues to have an impact on our [...]


Flashtalking’s Rebrand Highlights Tools for AI-Powered Personalization of Ad Creative: Mediaocean’s Aaron Goldman

Advertising services and software company Mediaocean reintroduced Flashtalking with updated branding and a website to reflect the expanding needs of advertising agencies and their clientele. The rebranding highlights Flashtalking’s tools for customizing the creative content of digital advertising and a growing role for generative artificial intelligence, the technology that powers apps such as ChatGPT. “We're at this perfect moment with the [...]


Yahoo Wants a Piece of the CTV Pie: Yahoo’s Adam Roodman

Yahoo is known for many things – search, email, fantasy sports. TV? Not so much. But the company is on a mission to change that perception. According to Adam Roodman, SVP Ads Product & Strategy at Yahoo, connected TV advertising has been a major growth area for several years - but many outside the CTV ad buying sphere might not realize it. "One [...]


CIMM Summit Will Showcase Key Issues for TV Advertising Market: CIMM’s Jon Watts

NEW YORK – This year’s CIMM Summit arrives as the media, marketing and adtech industries debate the best ways to set the value of cross-platform advertising for brands of all sizes. “We’re 18 months to two years into a transition to a multicurrency marketplace,” Jon Watts, managing director of the Coalition for Innovative Media Measurement (CIMM), a unit of the Advertising [...]


LG Ad Solutions Taps Affinity Solutions To Connect TV Viewing To Credit Card Purchases

Manufacturers of the devices we use to watch content have an upper hand when it comes to measuring consumption. Increasingly, they are partnering with organizations who can measure the consequential impact of the ads seen on those screens. "More and more, our clients are asking for outcome-based approaches," says Serge Matta, Global Chief Commercial Officer, LG Ad Solutions in this video interview [...]


Diageo’s Teske Wants Faster, Better Ad Data

When you spend £3 billion ($3.6 billion) a year on marketing, you want it underpinned by solid data. Drinks maker Diageo upped its global marketing spend by 5.6% last year, including a record advertising and promotion spend of £545 million. In this video interview with Beet.TV, Patrick Teske, Director, Global Media Operations, Diageo, explains what he wants from the digital ad economy. Addressing [...]


‘Standardization is the Future of Retail Media Networks’: Albertsons Media Collective

In a competitive market, retailers often like to forge their own path. In a digital media world that is increasingly fragmented, that could be a recipe for confusion. So the media wing of grocery chain Albertsons has taken a brave step, pushing for standardization across the burgeoning retail media arena. At Cannes Lions in June, Albertsons Media Collective hosted a panel and [...]


Beet Retreat Berkshires Reveals Key Trends in TV & Digital Video Advertising via Magnite, KERV and TransUnion

SALISBURY, CT – The very first Beet Retreat Berkshires brought together leaders from the media, advertising and ad-tech industries to a region that offers woodland beauty and a burgeoning cultural scene. Beet.TV capture a range of opinions from executives about current trends in artificial intelligence, privacy-safe identifiers and the ad-tech marketplace. Marika Roque, chief operating and innovation officer at KERV “In terms [...]


Mars Measuring-Up On Three Waves Of Data, Says Media Head Amram

In a high-speed, data-driven world, the demand for precise measurements in digital advertising has never been higher. With the rise of first-party data and the growing complexity of consumer metrics, advertising is exiting the era of broad strokes and entering a realm of razor-sharp focus. That's where Ron Amram comes in. Previously head of media at Sprint Nextel and Heineken USA, Amram [...]


Sustainability & Responsible Marketing Summit Highlights with Adlook & Sharethrough: Ad Industry Seeks to Shrink Carbon Footprint

CANNES – The media and marketing industries in the past few years have grown more aware of how advertising activities lead to emissions of greenhouse gasses. Beet.TV hosted the Sustainability and Responsible Marketing Summit to bring together professionals from a variety of advertising agencies, ad-tech companies and industry associations. This highlight reel captures some of the ideas that they shared at [...]


Transformation Of TV Highlights: Teads, VIZIO, Disney, MNTN, Effectv & Telly Execs On Addressable, Outcome-Driven Ads

CANNES — The changing face of television advertising is a hot topic among digital innovators, as discussions intensify around experimental technology and consumer-first design. With massive streaming migrations and the rise of artificial intelligence (AI) within the sector, executives descended on Cannes Lions to debate the latest. Beet.TV was fortunate to host some of those discussions during The Transformation of Television: Connected, Addressable [...]


Cannes Measuremeht Summit Highlights: Comscore, LoopMe & LiveRamp Execs Want To Let The Data Flow

CANNES -- If data is still the new oil, the infrastructure had better allow it to flow. In recent years, limits have been placed on the transfer of consumer data - often for good, privacy-focused reasons. At Cannes Lions, the Global Leadership Summit on Data & Measurement at Cannes Lions 2023, presented by Comscore, LiveRamp & LoopMe, heard how executives are trying [...]


Nielsen Ups Karthik Rao To CEO Amid ‘Dramatic Change’ For Media Measurement

Nielsen has a new CEO, after five dramatic years in the media measurement arena. Karthik Rao, previously CEO of Nielsen Audience Measurement, is promoted to the overall role, 23 years after joining the company, taking over from David Kenny. In this video interview with Beet.TV in February 2023, which we are republishing here, Rao said said the company’s newly-released Nielsen ONE measurement [...]


Retail Media Summit Highlights: Criteo, Habu, PepsiCo, Uber Execs On The Collision Of Commerce & Content

CANNES -- With US retail media spending estimated by eMarketer to be $45 billion in 2023, the category is not exactly a new topic anymore. So, companies rolled into Cannes Lions with solid views about a maturing topic. Beet.TV played host to some of those discussions, through Global Retail Media Summit at Cannes Lions 2023, presented by Criteo & Habu. Here, we summarise [...] Acquires 605 to Expand Technology & Data Offering for TV Ads acquired media-measurement company 605 to expand its customer footprint across brands, TV networks and streaming publishers. Terms of the deal weren’t disclosed. The acquisition bolsters iSpot’s measurement solutions for video and TV advertising effectiveness, especially in business-outcome attribution, advanced audience measurement, media planning and data science managed services, the company announced. “The rationale for 605 -- and we love so much [...]