Recent Videos

Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis

In the detritus left by the crumbling of classic digital audience identifiers like cookies and mobile signals, a plethora of tech companies and publishers alike has been building up identity technology of its own. An 'identity' graph is the collection of data points from disparate devices that, when pieced together, add up to indicate a single person’s holistic media behavior. For a [...]

 

CTV Has Crossed The Linear Frontier: Trade Desk’s Sims

For so many years, ad buyers' complaint was that the connected TV (CTV) ecosystem had too little inventory. Well, after an explosion of new services and a tsunami of viewer adoption, that has changed. In this video interview with Beet.TV, Tim Sims, chief revenue officer of The Trade Desk, says CTV has crossed the threshold. CTV's tipping point https://twitter.com/TheTradeDesk/status/1374367107387961346 Sims says the pandemic in 2020 [...]

 

Addressable Advertising Is Top Priority for TV: Dish Media’s Kevin Arrix

Addressable television is a key priority for marketers that aim to personalize their advertising among different households that watch the same programming, a new survey suggest. Almost half (46%) of brands and agencies said optimizing emerging channels is their top priority in 2021, according to a survey by Forrester Consulting published today. Dish Media, the advertising sales group of satellite and [...]

 

Wavemaker’s New Toolset: Geospatial, ML & Identity

The life of a modern media exec is all about balancing amazing new capabilities with traditional tech that is actually drying up. Case in point - GroupM agency Wavemaker is having to negotiate the ongoing deprecation of audience identifiers like cookies. But, even as it does so, the agency is embracing advanced new tools, says US executive director for data and product, [...]

 

Ad-Spend Intelligence Gives Our Sales Teams Big Advantage: Fox’s Michael Falco

Information about media spending provides a roadmap for advertising salespeople looking for an advantage in the marketplace. For Michael Falco, executive vice president of revenue management and strategy at Fox Corp., data about categories of industries have been most important amid the disruptions of the pandemic. "It was such a fluid marketplace, and a lot of our clients were trying to [...]

 

With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore

With e-commerce sales expanding faster than the advertising market, the integration of content and commerce has become a bigger priority for media companies. The pandemic sped up this convergence as consumers shunned brick-and-mortar stores and spent more time shopping from home. NBCUniversal, which today is hosting its One21 event to showcase its One Platform that gives advertisers a way to reach [...]

 

Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella

What exactly is the power of advertising via connected TV (CTV)? Not just targeting but also fine-grain measurement of the kind that TV advertisers never had before. That is according to one tech executive who helped a US supermarket chain use CTV to great effect. Win-win for Winn-Dixie In this video interview with Beet.TV, TVSquared president Jo Kinsella says her company recently helped southern [...]

 

‘We’ll Look for Flexibility at Ad Upfronts’: Molson Coors’ Brad Feinberg

The upfront advertising sales season this year comes amid the continued disruptions of the pandemic to people's viewing habits and shopping behaviors. The crisis also has led to concerns about the availability of quality programming as the health crisis creates turmoil for studios and producers. "This year's upfront is going to look different than it has in the past," Brad Feinberg, [...]

 

‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman

Mediaocean is transforming its advertising software suite for the age of convergence, pulling together its products into a single platform. The move follows the recent integration with 4C, which Mediaocean acquired last year to expand into social media, e-commerce and connected TV advertising. "We are unifying all our products into an omnichannel advertising platform," Aaron Goldman, chief marketing officer at Mediaocean, [...]

 

Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade, Meredith’s Borsa on the #BeetCast

Alysia Borsa, President of Digital at Meredith Corporation, the giant lifestyle publisher, discusses how she is navigating the post-cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at TransUnion. She explains the rising value of contextual marketing, the need for unified identity solutions, and “clean rooms.” Addressing the upside of the pandemic for Meredith, [...]

 

Corporate Responsibility Programs Must Become Partners for Systematic Change

SAN JUAN, PR - Companies should go beyond their established corporate responsibility programs to become partners in transformation. There is an opportunity to become deep and longterm partners and to bring systematic change, urges Olga Ramos, President of the Boys & Girls Clubs of Puerto Rico in this video session with Rita Ferro, President of Advertising Sales at Disney. In this session, [...]

 

Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson

Accounting may not sound like the sexiest part of the media industry - but it is certainly one of the most important, and one which frustrates many media providers and buyers alike. That is why Hudson MX this week unveiled a new platform, FinanceAssist, designed to reinvent media accounting for the modern era. In this video interview with Beet.TV, the company's co-founder [...]

 

Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says

The upfronts are no longer just the season of the year when TV and ad execs get together to lock in a bundle of ad-spending commitments for the year ahead. Thanks to new connected TV consumption and new ad selling techniques, things are becoming more flexible than that. In this video interview with Beet.TV, Neil Vendetti, president of US investment at Publicis [...]

 

Samsung TV Plus Doubles the Number of Active Users in 12 Months, Adds New Programming

LOS ANGELES - Samsung has quietly engineered itself a position as the number-two ad-supported connected TV service on its own TV sets - by mixing a sprinkle of traditional TV norms with a fresh digital approach. Samsung TV Plus, a free streaming TV service, launched in 2018 and now numbers 160+ channels in the US. In this video interview with Beet.TV, Michael [...]

 

Diversity at DDB is Driving Business to This Venerable Madison Avenue Agency

Diversity and inclusion among the ranks is essential, but it's the impact of a diverse workforce on the work that that serves client needs and drives incremental business, says Justin Thomas-Copeland, CEO of DDB North America, in this fireside conversation with Rita Ferro, President of Disney Advertising Sales. Thomas-Copeland, the first Black CEO of the venerable Madison Avenue institution, formerly known [...]

 

‘Cross-Media Measurement Has Potential for Huge Change’: Mastercard’s Ben Jankowski

Marketers are harnessing consumer data more than ever to help with their audience targeting, but they also face significant uncertainties as privacy becomes a bigger issue. That challenge becomes greater as advertisers look for ways to hone their targeting in a more fragmented media environment that includes a growing number of streaming video services. Ben Jankowski, senior vice president of global [...]

 

Walmart’s Bernstein Eyes Attribution Beyond Transaction

FFayetteville, ARK - Retailers now have a big new opportunity – to become advertising platforms that can help brands reach the right consumers, and track ads' efficiency. Walmart is now helping its brand product providers do just that, using attribution technology to connect consumer purchase outcomes back to ad exposure. But, in this video interview with Beet.TV, Aaron Bernstein, senior director of [...]

 

Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance

According to the accepted depiction of the marketing “funnel”, television is a medium marketers best use to drive initial brand awareness. But that is only because, without access to return-path data, TV has never been able to boast the kinds of user attribution that new digital media do. Now that TVs have got connected, however, all that is changing – and a [...]

 

‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn

DENVER - As television advertising becomes more addressable and its creative becomes more personalized for households, the volume of commercials is expected to grow dramatically in the next few years. That growth will make automation of ad management a necessity for marketers, agencies and media channels. Amid the demand for streamlined work flows, Comcast Technology Solutions (CTS) this month began a [...]

 

Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads

If you were to chart their rise, graphs are having a moment. Over the last few years, we have heard of "the social graph" and of "identity graphs". Now there is another piece of infrastructure that has entered the ad industry lexicon - the "device graph". In this video interview with Beet.TV, Scott Schiller, chief commercial officer of ENGINE, a media and [...]