Recent Videos

 

Simplify, Show Up, Invest In Life: TikTok’s Watler Finds Her Purpose In Presence

CANNES — For many people, the quest to find and codify a life purpose can be overwhelming, enveloping. Krystle Watler was one of those people. But, in this video interview with Tameka Kee for Beet.TV, Watler, Head of Creative Agency Partnerships, NA, TikTok, explains how she changed her life - and how she encourages young creatives to craft theirs. Mind-blown moment Watler explains her [...]

 
 

Deficient Metrics Drive Vicious Circle in Lower Ad Spending on Diverse Media: AIMM’s Lisette Arsuaga

CANNES – The media and marketing industry has touted the importance of including under-represented people in advertising and content, but they don’t have the right tools to measure those efforts, said Lisette Arsuaga, cofounder of the Alliance for Inclusive and Multicultural Marketing. The majority of data providers are telling marketers “that their data is 95% correct, whereas the majority of that [...]

 
 

Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke

As marketers seek to reach consumers among a variety of media channels and electronic devices, Comcast Advertising is working to help them to harness data to improve their targeting. “We’re really proud of the work we’ve done across Comcast Advertising more broadly at enabling more programmers and networks to be lit up by addressable enablement,” James Rooke, who recently was named [...]

 
 

Agility, Control, Data: Sorrell’s Watchwords For 2025 Brands

CANNES — In an industry that moves as fast as digital marketing, it isn't really that far away. So, what does one of the business' best reads of tea leaves think brands will look like in 2025? In this video interview with Beet.TV editorial advisor Jon Watts at Cannes Lions, Sir Martin Sorrell, Executive Chairman, S4 Capital, explains his outlook. 2025 vision Sorrell outlined three [...]

 
 

App Behavior Creates Audience Segments: T-Mobile’s Zhu

CANNES — Mobile carriers may have a place at the mobile advertising table after all. The networks were initially expected to be big beneficiaries when mobile advertising was in its infancy, but have somewhat sat out the explosion as connectivity conduits. A new T-Mobile technology aims to change that, providing marketers with actual mobile use data that it says can paint a [...]

 
 

Professional Purpose Is Grounded in a Sense of Legacy: Spark Foundry’s Esther ‘E.T.’ Franklin

CANNES – Giving people a sense of purpose at work increasingly is viewed as a necessary step toward keeping them engaged with what they do. About 85% of people said they feel as if they have a sense of purpose, but only 65% believe they can describe that purpose, according to a survey by consulting firm McKinsey & Co. In a [...]

 
 

The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention

CANNES — When you're spending hundreds of millions of dollars, you tend to want to see a provable return on investment. That is why so many marketers are now searching for more meaning from their ad metrics that than proxy datapoints. In this video interview with Beet.TV, Mark Weinstein, CMO, Hilton, explains why he wants to know whether audiences are really paying [...]

 
 

Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz

CANNES — Until now, Nielsen had the US TV measurement field all to itself. Now a range of new tools and providers is being tested by broadcasters keen to find additional ways to count cross-platform viewing. In this video interview with Beet.TV, Roberto Ruiz, EVP, Research, Insights & Analytics, Univision, says this boom will lead to several major measurements being in-market - [...]

 
 

Twitter Puts Shopping In The Stream: Personette

If ecommerce is the new big wave, Twitter wants to be the river that feeds the torrent. Last month, the social network announced an integration with ecommerce platform Shopify that helps merchants surface their products in Twitter. In this video interview with Beet.TV, Sarah Personette, Chief Customer Officer, Twitter, explains why. Twitter's insight "We've spent the last year really trying to understand the consumer [...]

 
 

Media Measurement Is Vital for Advertising Growth: PHD’s Catherine Sullivan

CANNES – Marketers are asking for a reliable source of media measurement to help them set the value of advertising transactions, especially as national linear television becomes more addressable to different groups of households. “Measurement singly defines the biggest tension point between agencies and their clients, sellers and the brands themselves and the agencies,” Catherine Sullivan, chief executive of Omnicom’s PHD [...]

 
 

High-Quality Content Makes Advertising More Effective: UM Worldwide’s Joshua Lowcock

CANNES – Marketers want their advertising to appear amid high-quality content that improves the likelihood that consumers will see it and consider buying different products and services. These contextual ads are regaining significance as marketers confront the loss of signals from device IDs and tracking cookies that help with online targeting. “We've got to be in quality, good environments and you [...]

 
 

Dynamic Creative & The Quest For Attention

CANNES — In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities. But, infused with signals from digital targeting capabilities, dynamic creative optimization (DCO), by assembling custom ads from myriad components, can perform even better. In this discussion at Cannes Lions, two industry executives discussed the power of the new creative toolset: Ed [...]

 
 

Anchor Yourself From The Cycle Of Denial: Second Arrow’s Smith

CANNES — It may sometimes seem like a fast-paced media industry. But there is ample evidence to suggest things don't always move as fast as it seems, that there is sufficient time to move purposefully through work and life. That's the view of one industry leader working to make more inclusive organisations. Changing fast and slow "Being anchored in yourself is really the antidote [...]

 
 

Addressable TV Ads Can Have Greater Resonance with Viewers: Molson Coors’s Brad Feinberg

CANNES – Advanced television is entering a new era as advertising on national broadcast networks becomes addressable, giving marketers a way to show different ads to different households during the same linear programming. Ad targeting similar to what advertisers have experienced on digital platforms is becoming possible in a medium that historically offered broad reach. “The opportunity for addressable is really [...]

 
 

Don’t Forget TV Households That Are Undercounted: CBS’s Radha Subramanyam

CANNES – The major disruptions of the past few years -- including the pandemic, Russia’s invasion of Ukraine and current worries about a recession – have spurred a creative flowering in the television industry. “We've been through so much that business problems are being approached with a high degree of creativity and open-mindedness that I haven't seen in a really long [...]

 
 

Contextual Ads Must Be Part of Premium Viewer Experience: Mars’s Ron Amram

CANNES – High-quality content helps to engage consumers, improving the likelihood they’ll see advertising and even consider buying different products and services. These contextual ads are regaining importance as marketers confront the eventual disappearance of technologies like device IDs and tracking cookies that help with online targeting. “The way we do targeting today is going to change and evolve and shift [...]

 
 

Attention Is Everything: WMX’s Moran On Attracting Younger Audiences

CANNES — If it is harder than ever to capture younger people's attention, spare a thought for Erin Moran. As Global Chief Revenue Officer, WMX, Moran is growing Warner Music Group's new division combining several audience-facing content plays, with an advertising opportunity in tow. But, in this video interview with Beet.TV editorial advisor Jon Watts, Moran says WMX knows how to command [...]

 
 

Purpose & Advertising Can Co-Exist: Big Village’s Cacy

CANNES — To some in the advertising industry, it might sometimes feel like the art of making people part with their money is anathema to living a life of purpose. But Kasha Cacy doesn't see it that way. To the CEO of Big Village - the advertising, technology and data company formerly known as ENGINE - the two can co-exist. Reconciling ads in [...]

 
 

Marketers Are Gaining More Tools for Ad Measurement: Omnicom’s Ben Hovaness

CANNES – Worries about privacy and stricter data laws have pushed technology companies to give consumers better control over how their personal data are collected, stored and shared. These steps are gradually leading to the disappearance of device identifiers and tracking cookies that help marketers to determine whether they’re reaching the right consumers with advertising. “The death of the cookie is [...]

 
 

Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud

CANNES — With TV now opened up to the internet, there are estimates that connected TV ad fraud schemes could waste $144 million in US CTV ad spend. As a woman deciding where a big chunk of advertising spending goes, Lisa Giacosa wants answers. In this video interview with Beet.TV, Giacosa, Chief Investment Officer, Spark Foundry, describes her concerns. Safety in numbers "When it [...]