Recent Videos

 

Xandr Media’s Brown On Incremental Outcomes Boost Across TV Screens

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Regardless Of The Source, Unwatched Video Isn’t Viable: IRIS.TV’s Harrison

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Hearst Television Integrates With FreeWheel Monetization And Revenue Management Platform

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Why Scale Matters For OTT Ads: Tru Optik’s Wiesenfeld

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

FreeWheel Unifies A+E’s Ad Decisioning

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

For MVPDs, Third-Party Video Can Drive Broadband Profit: Searchlight’s Glatt

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Are Transparency Woes Coming To TV?: Webbula’s Egeth

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Gamut Branching Out To National OTT Inventory Under Williamson

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Xandr Media Finds More Buyers Leveraging Addressable TV for Reach and Frequency

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Pharma Marketers Target Niche TV Audiences via Programmatic

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

NBCUniversal’s Reidy On Big Screen Migration, AdSmart Venture With Sky

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

SpotX And clypd Integrate Platforms With Discovery, Fox Among First Partners

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Amobee’s Schleider: Connected TV Filling Linear Addressable Gap

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

After WPP, Moore Helms New Ad ID Initiative BritePool

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Discovery Exploring Direct-To-Consumer Subscription Options: SVP Baker

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Mithera’s Feldman Backs Tru Optik To Ride OTT Wave

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Credit Score Giant TransUnion Making Moves in Media Sector, Matt Spiegel explains

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Searchlight’s Glatt Explains The Momentum Behind MediaMath

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Audience Segments Are Empowering Local Advertisers: Comcast Spotlight’s Brendan Condon

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]