Recent Videos

Inside Liberty Global’s Addressable Roll-Out With Adrian Stroud

LONDON -- After its UK subsidiary Virgin Media spent the last two years integrating with rival pay-TV operator Sky to light up targeted TV ad capabilities, Liberty Global will use the deal as a template for future European roll-outs.In 2017, rival Virgin Media, a cable TV operator, announced it would take on Sky’s AdSmart to power its own addressable TV ad capabilities.In this video interview with Furious Corp CEO Ashley J. Swartz for Beet.TV, Adrian Stroud, advanced TV ad specialist at Virgin [...]

 

GroupM’s Thomas Frets About Total Video Measurement

LONDON -- It's a fragmented world, and none more so than in a fragmented continent.Advertisers want to be able to reach viewers across the plethora of video screens and services - but their agencies are hard-pressed to measure their impact.That goes doubly so when new services keep popping up which don't necessarily subscribe to industry-agreed measurement methods.All of which poses a challenge to Simon Thomas, global director for audiences research at the world's biggest media-buying agency, WPP's GroupM.In this video interview [...]

 

Nielsen Seeks Scale For Addressable TV Tech

LONDON - It was one of the most promising early pioneers of the digital video technology world. Could Sorenson Media finally be about to make it big?Nielsen last year acquired Sorenson Media, the early video encoding pioneer which had since moved in to enabling household-level addressable TV ad targeting but which had since filed for bankruptcy.Nielsen has used Sorenson to launch Nielsen Advanced Video Advertising (AVA), which sees the Sorenson tech sit alongside the automatic content recognition (ACR) capability Sorenson [...]

 

Rubicon, Telaria Merge To Bolster Connected TV Ads

Two publicly-traded ad-tech companies say they want to merge, in order to seize the opportunity emerging in connected TV advertising alongside inventory of other digital channels.Rubicon Project and Telaria announced their agreement on Thursday, without putting a price on it.They say the combined company - owned 47.1% by Telaria shareholders and 52.9% by Rubicon shareholders - would "offer a single platform for transacting Connected TV (CTV), desktop display, video, audio, and mobile inventory across all geographies and auction types".Telaria CEO  [...]

 

MTM’s Watts: The Future of Addressability Is Both Exciting and Challenging

LONDON– Over the past decade, TV had a tough time finding its footing within the changing market. While a look ahead doesn’t provide much immediate clarity, according to Jon Watts, managing partner of London-based MTM, this isn’t necessarily a cause for concern.“In session after session, I think we’ve seen a TV industry coming to terms with the fact that the 2020s are going to be both exciting and profoundly challenging,” says Watts in an interview with Beet.TV.What makes it exciting [...]

 

With Kayo, Australia’s Foxtel Happy Cutting Its Own Cord

LONDON - Live sports used to be the cornerstone of pay-TV providers' bundled strategy.But, with classical pay-TV subscriptions around the world plateauing, many pay-TV companies are now peeling out sports from their bundle, via over-the-top internet streaming offerings.Case in point - Australia's Foxtel, which has around three million total subscribers but which last year launched Kayo Sports, an entirely separate streaming sports provider."(It's) pushing kind of over 400,000 subscribers already in the last 12 months and they're all new and [...]

 

Samsung Ads’ Three CES Priorities: Alex Hole

LONDON - Samsung knows what you use your TV for - now it just needs to encourage advertisers to use that data.The electronics manufacturer's Samsung Ads division has access to viewing data from 45 million US owners of Samsung Smart TVs plus 200 million connected devices.The business unit is able to understand actual viewing, whether it be linear or OTT, using automated content recognition (ACR) that can identify shows being watched on screen.Samsung Ads VP Alex Hole tells Beet.TV in this [...]

 

Canoe Will Pilot ‘On Addressability’ In 2020

LONDON -- It's half a year since three of the biggest US cable TV groups came together to unite TV distributors around addressable targeting technology.Going in to a new year, one of the technical partners delivering the project says it will pilot the initiative in 2020.Comcast, Charter Communications and Cox Communications announced On Addressability in June. In September, they invited Canoe, the VOD infrastructure provider, to be the technical implementation arm.In this video interview with Beet.TV, Chris Pizzurro, Canoe's head [...]

 

Advanced TV Brings All Hands To The Pump: Finecast’s Caxton

LONDON - Ad agencies are rearchitecting themselves to meet the opportunities of advanced TV technology that promises them the ability to reach individual households or precision-targeted groups of individuals.That is the observation from one group providing a helping hand to agencies under the banner of the world's largest agency holding group.Finecast claims to offer addressable ads in programming from ITV, Channel 4, Channel 5 and Sky, distributed over platforms from YouVie, Sky and Virgin Media, using data partners like Acxiom, [...]

 

Samba TV Ready For Big European Splash In 2020

LONDON - It is already helping advertisers understand what viewers are watching on TV channels around the world. Now it is gearing up to increase its European footprint significantly in the year ahead.TV ad-tech firm Samba TV tells Beet.TV it just inked a deal that will allow it to so so."We recently did a partnership with a manufacturer in Europe that is expanding our footprint, and will represent over 50% of TV shipped in Europe in 2020," says Dan Ackerman, [...]

 

Fixed Fees Are Fairer: Beeswax’s Jones

LONDON - A couple of years after the media industry's great ad transparency outcry sparked, a consensus emerged over why a change in pricing model would be necessary.Cadi Jones is convinced that change - from ad-tech intermediaries taking a percentage of media spend to simply taking a flat, fixed fee - is right.In this video interview with Beet.TV, the EMEA commercial director at Beeswax, a real-time ad bidding software supplier, explains why."The original generation of programmatic technologies were built for [...]

 

Furious Corp’s Ashley Swartz: The U.K.’s Collaborative Spirit Will Come to the U.S.

LONDON - The US advertising industry could take a lesson from the European market and learn how to cooperate across divisions, according ot Ashley J. Swartz, CEO and founder of Furious Corp.Swartz spent time in London interviewing industry executives based in the UK and the rest of Europe for Beet.TV ad the Future of TV Ads global forum. What stuck out to her during those conversations was the market’s willingness to work together. “It is in the DNA of the [...]

 

Samsung Ads’ Banchek: ‘We’re Solving for Real Business Problems’

Part of Caryn Banchek’s job as head of client solutions for Samsung Ads is educating advertisers about the advanced TV landscape. Advanced TV is Samsung Ads’ bread and butter: The subsidiary works with brands and agencies to place ads across its partner networks.The advertisers want to know what works from a planning perspective, how to get the best results, and what data and proof points to look for to measure success.“With our ACR [automated content recognition] technology, we’re able to [...]

 

Roku Takes TV Sets & dataxu Overseas

Roku is the world's most popular add-on internet TV device. But, in a world where more new TV sets are now shipping with internet services built in, Roku is going to need to change to defend its position.After previously getting its software embedded on TVs from TCL, Sharp and Hisense in the US, Roku last month struck its first deal to launch a Roku-powered TV outside of North America.Tariq Mahmoud, Roku's international head of sales and strategy, explained the deal [...]

 

Can AdSmart Be A Global Standard? Sky’s New Man Sangani Thinks So

It is the addressable TV technology that started by storing alternative commercials on satellite subscribers' set-top boxes, then grew in to one of the world's most revered such systems.Can Sky's AdSmart now become a global standard in the deployment of household-targetable TV advertising?After the European provider's acquisition by Comcast last year, after it was merged with NBCUniversal's own such technology and with its long-time leader Jamie West now leaving the company, AdSmart's new pair of hands, Dev Sangani, sat down [...]

 

Nielsen’s O’Grady Relishes Simpler Overseas Ecology

2019 was the year during which the proliferating range of options for buying targeted TV ads proved enticing but confusing for marketers.That precipitated a range of initiatives, collaborations and consortia aimed at making things simpler, achieving scale and reducing the number of players buyers need to work with.But, outside of the US, things are already neatly packaged in this way.That is according to Matt O'Grady, chief commercial officer of Nielsen Global Media, the media measurement house.Matt O’Grady relocated to London [...]

 

Diversity Inherent In Addressable TV: Finecast’s Harcus

The promise of addressable TV - the technology which allows advertisers to reach individual households - may seem to be all about the targeting.But true use of the opportunity is running wider than that.This is according to one man whose addressable TV company is celebrating having achieved a depth of real use cases.In 2017, WPP’s GroupM launched Finecast, aiming to “help advertisers address hard-to-reach TV viewers through a single access point with standardised measurement”, beginning in the UK and since launching in [...]

 

PCH’s Heather Macaulay: Audience Engagement and Profiles Drive Results

Most people may associate them with big checks, but Publishers Clearing House has online engagement that equips them with accurate data. In an interview with Beet.TV, Heather Macaulay, head of marketing and strategy at the media company, gave insight into how the company operates.From a marketing perspective, Macaulay says that PCH has a unique interaction with their consumers that allows them to both customize a user experience and collect data that can be extremely useful. PCH’s online presence allows consumers [...]

 

GroupM’s Wieser: Political Advertising Will Be a $10 Billion Business in 2020 with Most Going to TV

LONDON– Brian Wieser, global president of business intelligence at GroupM and former securities analyst, predicts that political advertising in the US will spike to $10 billion in 2020, a 45% increase from 2018. Even that, he says, might be conservative: Mayor Michael Bloomberg, a late Democratic nominee entrant, has already pumped nine figures into the total by spending $31 million on his campaign so far.TV stands to be the biggest beneficiary, Wieser tells Furious Corp. CEO Ashley Swartz for Beet.TV [...]

 

Chris Moore: Publishers Clearing House Wants to Be a Media-First Business

Chris Moore, head of strategic partnerships for Publishing Clearing House Media, realizes that not everyone knows the company as a media, gaming and entertainment platform. But PCH, which offers brand-safe content inventory across owned digital properties, sees upwards of 2.5 billion impressions and 20 million uniques each month. According to Moore, PCH is running from a well-oiled programmatic advertising machine.“We rely on our SSP partners very heavily,” Moore tells Beet.TV. “It works well for us.”As an advertising platform, PCH’s strength [...]