Streaming has become an integral part of upfront negotiations, with buyers and sellers discussing not just units and shows, but also the balance between linear and streaming supply. Now buyers are seeking signals from publishers to enable curation, allowing them to create custom packages of publishers and programs tailored to specific advertiser needs. "Every conversation is multi-screen at this point," Kris Magel, [...]

SAN JUAN, PR - Commerce media is transforming retailers into media powerhouses while creating new opportunities for omnichannel strategies — but the balance in those two very different business modes remains a work in progress, according to Lori Goode, Chief Marketing Officer at Index Exchange. “I think commerce media evolving over the next two to three years is a super exciting [...]

SAN JUAN, PR - In an effort to streamline media buying and enhance transparency, IPG Mediabrands is refining its approach to supply path optimization (SPO), or the process of finding the shortest and most effective way to serve an ad to a consumer. Jean Fitzpatrick, executive vice president of commercial strategy at IPG Mediabrands, outlined the company’s dual strategy, which [...]

SAN JUAN, PR - Media fragmentation has become the state of the world we all live in. So TransUnion is positioning itself as the critical bridge between consumers and marketers, leveraging its identity resolution capabilities to bring clarity to a maddeningly complex landscape. “TransUnion is the ultimate connector within a fragmented media ecosystem," Julie Clark, SVP of Media and Entertainment at [...]

SAN JUAN, PR - As connected TV (CTV) continues its rapid growth trajectory, brands are increasingly focused on tying advertising spend to measurable business outcomes.  Speaking to David Kaplan following a panel appearance at February’s Beet Retreat San Juan 2025 conference in Puerto Rico , Damian Garbaccio, chief commercial and marketing officer at Affinity Solutions, emphasized the importance of purchase data [...]

The evolving landscape of programmatic advertising demands data-driven strategies to ensure that advertisers are fulfilling their perpetual mission of reaching the right audiences at the right time. “Horizon Media defines success as being as data-driven as possible,” Nav Singh, vice president and managing director of programmatic at Horizon Media, said in this interview at the Beet Retreat San Juan with Beet.TV. With [...]

SAN JUAN, PR - As brands navigate an increasingly competitive commerce landscape, the integration of customer relationship management (CRM) and commerce is emerging as a key strategy. Speaking at the Beet Retreat San Juan, Amy Lanzi, chief executive at Publicis Groupe’s Digitas North America, emphasized the importance of fostering long-term consumer loyalty through content and cross-channel investment. “I love the question [...]

SAN JUAN, PR – The era of artificial intelligence is finally reaching its "rubber meets the road" moment in advertising, with the way marketers think about audiences, targeting, and reaching people undergoing a profound transformation, according to Justin Wagner, senior sales director at Cognitiv. Gone will be the days of bucketing consumers into broad demographic cohorts based on age, gender, income, [...]

The traditional upfronts TV and sales process is undergoing a transformation, driven by the surge in streaming inventory, but the core concept remains intact. As linear TV dollars flow into the digital realm, negotiations are evolving to incorporate data, technology, and strategies to maintain the benefits of linear advertising in this evolving landscape. “The big change is in the explosion of video [...]

SAN JUAN, PR - In an increasingly complex media landscape, data provider TransUnion is focused on bringing "clarity to chaos," Dave Oliveira, senior vice president of media vertical relationships at the company, said in this interview at the Beet Retreat San Juan. As brands, publishers and advertisers navigate walled gardens and disrupted ecosystems, TransUnion aims to provide foundational data strategies [...]

SAN JUAN, PR - As the retail media landscape continues to expand, industry leaders are focusing on simplification to drive efficiency and growth. At the Beet Retreat San Juan, Amie Owen, chief commerce officer at Interpublic Group’s KINESSO, discussed how brands and agencies are adapting to an increasingly complex commerce environment. “Every year we make a statement of what we think [...]

SAN JUAN, PR — Is the advertising industry missing a trick by focusing on the delivery of retail media ads but not their content? In the exploding world of retail media, some are coming to think the industry's obsession with metrics and mechanics could be blinding it to the key ingredient for success - consumers don't engage with ad placements; they [...]

SAN JUAN, PR – Once upon a time, all TV was live, or at least linear. The early throes of internet-delivered TV reshaped the paradigm as video-on-demand - but now many in the industry are getting excited about the live future of connected TV and the advertising that follows. Programmatic advertising technology allows buyers to target individual viewers with ads tailored [...]

The long-held dream of "interactive TV" shopping has come to pass - but how easy is it really to jump from an ad to the checkout? The ability to have a seamless commerce experience within connected TV (CTV) is key to advancing the medium's potential for driving sales, according to Steven Suarez-Davis, CEO of super{set}, a company that forms, invests in, and [...]

The rise of retail media networks has spawned a new wave of commerce media platforms, with airlines and financial services firms now leveraging their first-party customer data to create advertising opportunities. These emerging platforms are following the retail media playbook, building on the fundamental value of proprietary customer data to identify and target consumers throughout their purchase journey. "While retail media started [...]

The upfronts remain central to the annual TV planning process, as brands lock in premium ad buys for the year ahead. But the shift to connected TV (CTV) implications for how marketers capitalize on and execute upfronts. In this video interview with Beet.TV, Beau Ordemann, VP, head of advanced TV, Yahoo Advertising, explains how a partnership with Roku aims to address that [...]

SAN JUAN, PR — Big jumps in Google search activity followed Super Bowl ads for established brands this year, defying assumptions that only new product commercials or DTC advertisers cause such traffic spikes. This shows that two-screening—concurrently using Google and another screen—is becoming “a genetic predisposition”, said Sean Cunningham, president and CEO, Video Advertising Bureau (VAB), in this video interview with [...]

For some brands, the tactic of working with "influencers" may have morphed into "creator" partnerships - but, still, too many are viewing the relationship mechanistically. That's the view of Aaron Miller, head of influencer and activations at MediaHub Worldwide. In this video interview with Beet.TV, he said the best collaborations arise when brands genuinely respect creators' voices and perspectives, co-creating content instead [...]

LAS VEGAS – The media marketplace is ripe for consolidation after becoming even more fragmented in the past few years. The explosive growth of connected-television apps and the variety of businesses that sell advertising, including retailers, airlines, hotels, banks and ride-sharing providers has given brands more touchpoints with consumers. “We're going to see a lot more consolidation in CTV and the [...]

SAN JUAN, PR – Ad fraud hasn’t gone away. Still in 2025, the problem is costing advertisers billions of dollars every year. Some studies estimate that ad fraud now costs $30 billion in the US. Globally, the figure is a staggering $100 to $120 billion, according to Zach Lain, director of global data partnerships at PepsiCo. The problem is prevalent in the [...]