COLOGNE-Having opened its Audience Network to video ads earlier this year, Facebook hopes to offer its more than 3 million advertisers the same user experience it has achieved with native content. “Video is key to our ecosystem,” says Yoav Arnstein, Head of Audience Network Sales for the AMEA region. Some 80% of ad impressions delivered within Audience Network are now native. [...]

COLOGNE-The Internet Advertising Bureau Tech Lab is participating in two new coalitions, whose mandates are to improve the digital advertising experience for consumers and establish standards for video ads in conjunction with the television industry. Announced at the DMEXCO conference and exposition, the Coalition for Better Ads is in large part a response to the rise of ad blocking technology for [...]

WASHINGTON, D.C.-From Alaska to Obama, since 2004 Mark Jablonowski has witnessed the explosive rise of political campaign technology, a business where “everything is an emergency.” Now the Chief Technology Officer of DSPolitical, a digital advertising network for Democrats, has a hand in fueling that growth overseas. Jablonowski described DSPolitical as “Somewhere in between a trade desk and audience targeting solution” earlier [...]

WASHINGTON, D.C.-With programmatic display advertising for political campaigns "fading, or at least plateauing,” video, mobile, social media and in-banner formats have become much more popular. “It’s not functioning, it’s not getting the same engagement rates that we’ve seen,” is how Jordan Lieberman describes programmatic display. The Politics & Public Affairs Lead for Audience Partners predicts that future campaign cycles will benefit [...]

WASHINGTON, D.C.-Political campaign veteran Zac Moffatt believes a big key to success for future election cycles is more optimized television spending to heighten targeting and reduce waste. “Being able to optimize your linear TV is going to be the single most important thing a campaign can do,” The Co-Founder of Targeted Victory said earlier this month in an interview at the [...]

WASHINGTON, D.C.-Matt Prohaska disagrees with the stereotype of political campaign teams being behind the curve of cutting-edge audience targeting strategies and tactics. “That is far from reality,” the CEO and Principal of Prohaska Consulting said earlier this month in an interview at the Beet.TV summit on politics and advertising. One reason campaigns need to be on the leading edge of things [...]

COLOGNE -- The world's biggest ad agency holding group may soon spend more money with Mark Zuckerberg than with Rupert Murdoch, as it aims to shrink its reliance on Google in the media mix. But its CEO is still searching for other horses to back, in a digital ad world that is increasingly led by just two runners. Sir Martin Sorrell reveals to Beet.TV that WPP will shift the ratio of its [...]

WASHINGTON, DC -- Over the last couple of decades, there have been many extensions and plugins that aim to let web users annotate the pages they browse. The latest is Genius, the site which, previously, let users annotate song lyrics to provide greater insight but which this year opened the technology up to any web page. Chris Cillizza liked the sound of that. So [...]

WASHINGTON, D.C.-After the 2012 election cycle, POLITICO decided to move beyond its D.C.-centric publishing model and expand nationally. Now with seven state-specific newsletters and three state-specific websites, it’s knee deep in the audience targeting game and working with directly with the Clinton and Trump campaigns, as well as numerous PAC’s and Super PAC’s. “Historically, POLITICO’s real bread and butter has been [...]

WASHINGTON, D.C.-The 2016 presidential election cycle is the first one in which campaigns have been able to target voters with addressable television advertising. “So we’ve been awfully busy,” said Mark Failla, Director of Political Ad Sales at D2 Media Sales. D2 is a limited partnership between DIRECTV and DISH that was created just in time for the mid-year elections in 2014, [...]

COLOGNE -- In the last few years of advertising technology innovation, many ad-tech vendors' sales strategies have looked like an aggressive playbook for disruption. But the TV industry industry looks far less tolerant to that kind of enforced change. After all, it remains fairly resilient, and holds a lot of the cards still in its pocket. So, to change TV, ad-tech vendors [...]

COLOGNE -- The media agency is changing. In a world where clients can do more themselves, or go elsewhere for services, agencies may be under threat. Michael Kassan thinks he has seen the future for a rejuvenated, more relevant model. "We just completed advising AT&T … a month ago …on the largest single review in history, I believe, because it was a combination [...]

COLOGNE -- Is a big touchscreen in a car a driving aid - or a media device? Is an internet-connected fridge one of life's little efficiencies, or a chance to communicate with householders? And how do you dress up these innovations anyway? Those were some of the questions on lips at the big DMEXCO marketing conference in Cologne this past week, as [...]

WASHINGTON, D.C.-The most exciting aspect of the 2016 political cycle for Matthew Dybwad isn’t candidates’ foreign trade policies or medical histories. It’s programmatic television, which in his view is complicated to execute now but by 2018 will be considerably more friction-free. Dybwad, the Head of Politics & Public Affairs at global advertising software platform TubeMogul, has been involved with the tech [...]

WASHINGTON, D.C.- Having established its data management platform about five years ago, hyper local media and marketing specialist Advance Local is seeing huge demand for delivering political messages to specific audiences ranging from Staten Island, NY, to Oregon. These messages are delivered via the company’s portfolio of websites, newspapers, niche publications and mobile apps, according to Jeff Sutton, the company's VP Audience Targeting, Programmatic [...]

WASHINGTON, D.C.-To get a sense of how the marriage of comScore and Rentrak has impacted political advertising, consider that in the 2012 election cycle six percent of the households the Obama campaign was targeting were exposed to 60 ads each week. But the campaign’s “average” exposure was 12 ads weekly. “Average is a great number if you have no other number, [...]

COLOGNE -- Publishers like The New York Times, USA Today, Washington Post, Sky News, Facebook and YouTube are now gaining traction for their 360-degree and virtual reality video productions. Could advertisers do the same? In this interview with Beet.TV, Starcom Worldwide Global Brand President Lisa Donohue joins the excitement with an emphatic 'yes'. But how should brands and agencies use this new technology, now [...]

WASHINGTON, DC -- A presidential election cycle is a big deal for any US paper, but few more so than The Washington Post. So WaPo, now under Amazon founder Jeff Bezos' ownership, is upping the game, building on its its text reporting heritage with even more video. The difference from previous years? More kinds of video, distributed in more kinds of places, including at [...]

COLOGNE - Google's efforts to break in to TV seem to have had as many reboots as a dodgy old laptop. But the lingering developments in Chromecast, Google Fiber and more give broadcasters the jitters, says an ad-tech exec who meets with them frequently. "Google sees intermediaries like television networks as being unnecessary," according to Videology's chief commercial office Ryan Jamboretz. I don’t anticipate Google [...]

COLOGNE -- The UK may be preparing to leave Europe, but UK satellite TV platform and ISP Sky is heading farther in to combining its European business and uniting advertisers' opportunities, across multiple screens and across the continent. The company, which is the UK's leading pay-TV provider, has satellite addressable TV system AdSmart and cross-platform ad sequencing system AdVance under its belt. "We go live in Italy [...]