Something for everybody pretty much describes AT&T’s launch on Nov. 30 of its three new streaming services: DIRECTV NOW, FreeVIEW and Fullscreen. It’s a way to both remove pain points for consumers—such as credit checks or the inability to access traditional cable service—and offer advertisers more VOD-first options, according to the EVP & CMO of AT&T Entertainment & Internet Services. In [...]

MIAMI – Kristin Dolan, most recently COO of Cablevision Systems Corp, which was an early player in addressable television advertising, has a new day job. “It’s probably a bigger day job, but one that’s a little bit more self-directed and is really fun,” Dolan says of her role as CEO & Founder of 605. As she describes the aspirations of 605, [...]

MIAMI -- Want to target new TV ads with scientific precision? More and more US TVs are getting lit up with connectivity, making the real problem a back-end one. In other words, getting hold of the right data, and combining it in the right way, is becoming the new transformative opportunity in future TV advertsiing. How does DataXu, an ad-tech company invested [...]

MIAMI -- It's become known as one of the major video ad-tech platforms on the block, allowing publishers and ad buyers to plan and executed targeting campaigns using an online dashboard. But Videology didn't start here. Nearly a decade ago, things were a little more hands-on - and the company had to hold its customers hands a lot more. "When we came into [...]

MIAMI -- What do Santa Claus and a stick of gum teach marketers about the future of advertising? Turns out, plenty, according to one ad-tech firm helping advertisers leverage social data to target TV and other commercials. 4C Insights' Anupam Gupta calls it "affinity targeting", and he says the new technique could be powerful. "So, if you think about what’s happening on social from each [...]

MIAMI -- "Never the twain shall meet", the saying goes. But, in the historically-separate worlds of TV and online ad sales, the walls are finally starting to come down. "Convergence is a word that comes up in every single panel that we’re all at, but convergence is real," says Jason Burke, VP of strategic development at Clypd, a software company helping [...]

MIAMI -- This year, it's launched new services to help advertisers overcome viewability issues for mobile video. Next year, it scales up to the big screen. Integral Ad Science, whose technologies help advertisers and agencies understand the viewability and quality of the inventory they are buying, is coming to TV. "2017’s going to bring a lot of innovation for Integral Ad Science," says [...]

MIAMI – With some 250 addressable television ad campaigns under her belt, Tracey Scheppach’s worldview as she ventures out on her own can be summed up in four words: “From the couch out.” That’s because the CEO & Founder of the agency Matter More Media intends to “push myself to do everything different than a normal agency would do,” Scheppach explains [...]

MIAMI -- It's the outfit that promises advertisers guaranteed business returns, even from television advertising. So what does Simulmedia say is the key to unlocking results? Brands win best when they bring first-party data to the table, says the company's Jeff Storan. "The types of advertisers with which we’ve been able to deliver the most value are those that have large stores of customer [...]

MIAMI -- If you thought advertising technology was becoming like rocket science, you may surprised how right you are - next up, TV ad-tech is going in to space. TV ad technology provider INVIDI, which enables household-level TV ad targeting for broadcast companies more used to beaming out a single message en masse, is getting excited about a technology "satellite switching". How could satellites enable addressability? INVIDI [...]

MIAMI – Former Starcom MediaVest Group advanced television specialist Tracey Scheppach not only believes that addressable TV advertising works for all marketers but that a sweet spot exists in terms of spending. “An area that I think is ripe for this innovation is what I call mid market,” Scheppach explains in an interview with Beet.TV. “Somewhere around $40 million in [...]

MIAMI – “If it’s not broken why fix it” is just one of many conversations agencies must have with their clients when the subject is advanced television targeting. And it’s often long-time TV advertisers that need the most hand holding as they march into the data-enhanced future. To Larene Mantel, it’s been “a challenge and refreshing at the same time” to [...]

MIAMI – Lots of attention has been paid to data surrounding the two minutes of local television time that can be devoted to addressable advertising. But national programmers haven’t had access to this data bonanza, which is something that analytics provider 605 hopes to change. The launch of 605 was announced on November 10 by Dolan Family Ventures at the same [...]

MIAMI – As it builds out and scales up its Audience Targeting Platform, NBCUniversal is seeing big increases in budgets and clients taking advantage of more precise targeting via linear television. And while its various TV and digital targeting products are tied to specific platforms, the company is weaving the “connective fiber” that will create a more seamless process for [...]

MIAMI – As it goes even deeper into live television streaming, Twitter is trying to make new advertisers feel comfortable with its platform. The effort includes Nielsen guarantees and measurement by Moat for third-party audience verification. Twitter was a natural outlet for the National Football League, according to Ryan Moore, the company’s Global Agency Development Lead. “The NFL comes to us because [...]

MIAMI – As the footprint for addressable television advertising continues to grow, its become clear media companies are casting the widest net possible for bringing new marketers into the TV fold. Disney ABC is no exception, as it builds out products showing successful data-driven campaigns attributable to better viewer targeting. “What we’re excited about is the ability to bring television to [...]

MIAMI – While CNN mines new and younger-skewing distribution outlets to future proof itself, TBS and TNT want to re-aggregate audiences at some of the very same nascent channels. To Turner’s Nick Johnson, it pays to view the media landscape on a continuum. “We have sort of these mature off channel distribution points that scale very nicely that represent sort of [...]

MIAMI - The great video ad-tech consolidation wave is continuing, with a twist.  AT&T and DISH have announced plans to acquire addressable TV ad-tech vendor INVIDI. But they are not doing it alone - the pair are joined in the deal by fellow acquirer WPP, the world's largest ad agency holding group, though it is AT&T which will hold a controlling share. New [...]

MIAMI -- "Multi-screen", "converged", "transmedia", or "platform-neutral"? The number of ways you could describe the new challenge of reaching consumers across multiple devices is mindboggling. But one word is inarguable - "complex". That's why the FreeWheel Council for Premium Video, a collection of video providers advocating alongside the video ad-tech vendor, is aiming to stitch back together a fragmented landscape. The outfit just put [...]

MIAMI – Bill Livek has many ways to describe advanced advertising targeting—a train, a steamroller, a big snowball. Whatever the metaphor, it’s particularly advanced at the local level, says the President of measurement provider comScore. “The thing that we’re seeing is that advanced targeting is more advanced in local markets,” Livek says in an interview with Beet.TV. In response to a question [...]