PALM SPRINGS, Calif -- When it launched a decade ago, it was purely an analytics suite for cross-platform video publishers. In time, TubeMogul expanded to take on a bigger role powering the advertising that powers video. But now that 'TubeMogul' has become Adobe Advertising Cloud, it's no longer mostly a video advertising company. In mid 2015, we started building our display offering and [...]

PALM SPRINGS, Calif – After acquiring greater scale by purchasing Rodale’s global content business, Hearst still has to compete in an era when “everyone’s a content publisher” and some digital platforms are easier for advertisers to engage with than others. It’s against this backdrop that Troy Young, Global President, Hearst Digital Media, views the ever-evolving role of the Interactive Advertising Bureau [...]

PALM SPRINGS, Calif -- Gone are the days since MSN was Microsoft's only horse in the advertising race. Nowadays, the company's ad offering encompasses Xbox, Outlook and a whole lot more. So Microsoft enlisted AppNexus to be its supply-side platform (SSP), the software ued to automate the sale of a publisher's ads at scale. In this video interview with Beet.TV, Microsoft monetisation director Kevin [...]

PALM SPRINGS, Calif – An “embarrassment of riches” in the adtech space is an understatement when it pertains to the melding of Yahoo and AOL under Verizon’s Oath. This includes multiple demand-side platforms  that Oath is “aggressively consolidating down” to a single platform,” says CRO John DeVine. As Oath sorts out the DSP solution, “We’re very sincerely aligned with wanting to [...]

PALM SPRINGS, Calif – With the demand for digital transparency and brand safety only getting stronger, Hulu is taking a “very direct” approach to making its inventory available to advertisers via programmatic transactions. “We’re writing our own rules for our own game when it comes to automation and programmatic,” says SVP of Advertising Sales Peter Naylor. That means being “more conservative [...]

PALM SPRINGS, Calif – Having spent about seven years on the client side at Microsoft, it’s quite natural for Meredith Brace to don her “brand hat” when it comes to the issue of safe advertising environments. “I still look at it through that point of view,” says Brace, who is SVP, Digital Sales, Fox Networks Group. “And that’s a huge part [...]

PALM SPRINGS, Calif -- It is one of the leading causes of contemporary digital ad fraud. But just how big is domain spoofing, and how damaging is it? When News UK, News Corp's UK newspaper publishing arm, conducted a test in December, the results were shocking. Though it removed the inventory of its The Times and The Sun publications from programmatic sources, [...]

It wasn't supposed to be this good. When Apple introduced Intelligent Tracking Prevention (ITP) in September, ad targeter Criteo said its revenue would be slightly impacted. With Europe's new GDPR privacy rules also looming, some observers were saying Criteo was toast. But it hasn't quite turned out that way. On Wednesday, publicly-listed Criteo reported annual revenue jumped 28% versus last year, while quarterly [...]

Europe's new consumer data privacy rules could make it harder for smaller ad-tech companies to operate, driving a new wave of platform consolidation. That is according to the privacy chief from the world's largest media investment group. The General Data Protection Regulation (GDPR) came in to effect back in 2016, whilst the final deadline for compliance comes this May. Now any global [...]

PALM SPRINGS, Calif – Like many adtech companies, AppNexus had long supported video. Two years ago, it decided to lean hard into the winds of change roiling the television industry by investing in its own video demand-side platform, supply-side platform and ad server. “The cool thing is it’s working,” says CEO Brian O’Kelley. That turns out to be an understatement considering that [...]

PALM SPRINGS, Calif – The Internet Advertising Bureau’s focus on brands at the 2018 Annual Leadership Conference marks an inflection point for the organization and all of advertising and media, according to NBCUniversal’s Scott Schiller. That it’s happening now “is a perfect setting for us to really focus on how do we bring brands closer to the seller and technology [...]

PALM SPRINGS, Calif – NBCUniversal’s Total Audience Delivery is a first for its coverage of Winter Olympics and a model for what the company believes will be more acceptance of the way it is helping marketers re-aggregate fragmenting audiences. So far, one of the biggest takeaways from the PyeongChang Winter Games for Krishan Bhatia has been the acceleration of over-the-top and [...]

PALM SPRINGS, Calif – Unilever is working with social media platforms like Facebook and YouTube on a “collaborative” basis to improve their content for the good of society while building a private blockchain to tackle transparency issues surrounding its own digital advertising. “The swamp isn’t very transparent,” says Unilever Chief Marketing & Communications Officer Keith Weed, whose speech at the Interactive [...]

PALM SPRINGS, Calif – Behind Unilever’s public demand for greater trust on digital platforms is an ambitious plan by the global marketer to embrace blockchain technology. Its first step is to build a private blockchain to begin cleaning up the digital media supply chain, with its preponderance of middlemen and conflicting numbers. “Blockchain was built exactly for that kind of friction [...]

NEW YORK – With brands waiting for attribution of their television ad effectiveness, it used to be a case of wanting it “as quickly as possible.” Now it’s “immediately as possible,” according to Alphonso’s T.S. Kelly. “They want to see that every minute of the day, every hour of the day, every day of the week. That’s really where I see [...]

PALM SPINGS, Calif  – In the interest of promoting digital advertising transparency, AppNexus has done “a complete opening” of its books over the last six months. This type of leadership role should be adopted by  every participant in the digital ecosystem for the benefit of marketers and publishers, says CEO Brian O’Kelley. “I think it’s going to have the effect of [...]

Over the last few months, a growing procession of premium publishers has become increasingly vocal about their discontent with ad-tech - principally, excessive fees taken by intermediaries and fraud committed by bad actors. What if they launched and operated their own ad-tech? That's where TrustX comes in. Owned by publishers' non-profit trade association Digital Content Next, which has strongly criticised ad-tech vendors [...]

Looming legislation that will change the rules of the game for ad tracking may be regarded by some with fear - but could Europe's new General Data Protection Regulation (GDPR) actually be beneficial for everyone? For the uninitiated, the GDPR came in to effect back in 2016, whilst the final deadline for compliance comes this May. Now any global company which [...]

NEW YORK – Media agencies don’t have a lock on consumer data that informs their clients’ ad campaigns. And that’s a good thing to Shenan Reed, President & Chief Client Officer at Publicis Groupe. “It is fascinating to me that the creative agencies really want to have access to the data, and as media agencies we want to give them access [...]

NEW YORK – While there’s always been a research component of creative agencies, what’s different now is the availability of identity based data. It enables brands to “travel with an individual and understand how they live and what motivates them throughout their day to consume different brands,” says Sharona Sankar King, EVP, Head of Marketing Science at BBDO. “We’re able to [...]