In a world of data, where is the emotion? Over the last few years at Beet.TV, we have reported on several new approaches to ad targeting that ask that same question. In one of the most notable, Unruly Media's system indexes web video by emotion - like “exhilarating”, “sexy” and “cool” - so that advertisers can target responses, not people. But one of [...]

At this week's NewFronts event in New York, where publishers tempted ad buyers to spend ahead on their upcoming content line-up, one of the world's leading news publishers sought to convince brands that news, in 2018, is not such a bad channel after all. There is a lot of bad news to go around, with troubled political climates and challenging rivalries [...]

Since 2010, WHOSAY has been pairing brands with influencers to help brands engage with audiences. When the company was ready to permanently link itself to a major media industry influencer, it engaged with Viacom. “We always wanted to be able to participate with our services alongside the power of a television Upfront and the distribution that a major media company can [...]

Twitter has crafted new content deals with NBCUniversal and ESPN that the social platform says will extend the reach of those partners’ original shows. The company is also expanding its existing relationship with Viacom with offerings like Comedy Central’s Creator’s Room, BET Breaks and MTV News. Video views on Twitter have nearly doubled in the past year, the company said during [...]

Ever since Verizon formed Oath from AOL’s and Yahoo’s digital assets, it’s touted a “mobile-first” approach to engaging with consumers. The latest and perhaps most significant manifestation of that vision is a deal with Samsung that will pre-load Galaxy S9 phones with four apps populated by Oath content. In addition to the Samsung pact, Oath announced at this week’s Digital Content [...]

The IAB says that the consumer economy is in the middle of a revolution that’s as significant as the Industrial Revolution was 150 years ago. The organization calls this phenomenon the Direct Brand Revolution and at its core are consumers being able to trust companies with their data. “Companies can not afford to breach the trust of their consumers. That’s why [...]

In what the Hulu calls an industry first, the company will allow subscribers to download content with advertising to devices for offline viewing. the Hulu announced this another other news today at its NewFront presentation. In this video interview with Beet.TV, Peter Naylor, SVP of Sales, explains the value of reaching "elusive"consumers "untethered" will provide a valuable platform advertisers.   The new [...]

Fairly soon, few if any media companies will know more about female consumers than Meredith Corporation in the wake of its purchase of Time Inc.’s publishing assets and the accompanying trove of user data. “We’re working hard to combine and collect that across all of our properties, all platforms, and have one unified identity database that we can use in a [...]

Viacom Digital Studios was unveiled this week at its first Digital Content NewFronts. It’s the latest in a series of “really big investments” by Viacom that include WhoSay in the influencer marketing space and the VidCon talent and fan event. “What we really want people to walk away with is that Viacom has amazing capabilities,” Viacom Digital Studios President Kelly Day [...]

There's a saying, "no news is good news". But, for a growing number of advertisers these days, it seems "bad news is bad news". And there is a lot of bad news to go around, with troubled political climates around the world. That bothers the executive who runs what is often considered to be one of the most trusted news organizations in [...]

Like many agency television buyers, Todd Gordon spent a lot of time on the telephone buying inventory for clients that they didn’t necessarily want but that came in packages. “If you wanted to buy prime, you quite often also got late night and daytime,” says the Director of Programmatic TV for Adobe. “What’s remarkable about what NBC is doing in partnership [...]

When The New York Times launched its The Daily podcast a year ago, it had its share of skeptics. Well, they're not skeptical anymore. Pitching its content to ad buyers at this week's NewFronts event in New York, The New Times reported the daily audio show, which is also extending to radio, clocks between two and three million listeners daily. It's fair to [...]

What separates WPP from the dodo? One is an extinct animal - but could the ad agency holding group also about to become one, too? In recent months, many agency holding groups have reported revenue trending down and share prices have fallen, after challenges including the rise of brands buying direct from online platforms. And the CEO of the world's largest holding [...]

What can advertisers expect from YouTube this year? Human vetting of the most-watched content, more signals from the rest of Google's services, influencers on-tap and shorter ad formats. That is according to Tara Walpert Levy, the video platform's agency and brand solutions VP.  We spoke with her Monday after the MediaLink NewFronts kickoff breakfast hosted by Google and YouTube. After the PewDiePie scandal [...]

Every brand looks at the television business differently when trying to target specific audiences. But when they consider addressable TV advertising all of them see “a very fragmented marketplace,” says one2one Media President Mike Bologna. “We’re a one-stop-shop for national addressable scale,” Bologna adds in this interview with Beet.TV. “We package everything together.” To improve simplicity and reduce complexity, “Our business is, [...]

Meredith Corporation was a pioneer in offering print advertising sales guarantees, something it subsequently extended to digital and cross-platform media. Now it’s set to offer guarantees on video advertising ROI. “Just like we’ve done in print and just like we’ve done in digital, one of the things that we’ll be talking about with brands this year at the NewFronts is our [...]

That addressable television will increase from 63 million cable and satellite households to 70 million by the end of 2018 is a big number. But behind the scenes, smart TV’s have the potential to optimize addressable campaigns in-flight. These trends will help to change the TV business “more in the next two years than it has in the last fifty,” says [...]

At the new Meredith Corporation, the term “so what?” isn’t a reference to the song popularized by the singer Pink. It’s the desired nexus between the “persistent and dynamic data” that America’s largest magazine publisher collects on its consumers. “It’s great to have data, but you need to turn it into the so what?” says Alysia Borsa, the company’s Chief Marketing [...]

The season in which digital media publishers pitch their upcoming content roster to advertisers is in full-swing - but what do advertisers' agencies hope to get out of this year's Digital Content NewFronts? One agency exec says he is hoping to find a worthy rival to Google and Facebook, and proof that old-line publishers can prove themselves in the new world. "One [...]

It's kick-off day for the Digital Content NewFronts, the spring season when online publishers emerge to showcase their upcoming content offerings to interested advertisers. As Variety reports: "Digital players such as Hulu, YouTube and Vice are all slated to pitch Madison Avenue power brokers at this year’s slimmed down NewFronts, which kick off April 30 as a complement to TV’s annual [...]