Amazon Ads and Roku have joined forces in an exclusive new partnership that integrates Amazon’s demand-side platform with Roku’s advertising inventory, unlocking what the companies claim is the largest authenticated connected TV footprint in the United States. (As part of Beet.TV's coverage of this major news event, we're republishing our interview with Dylan Moorhead, director of global publisher business development [...]

CANNES — In a wide-ranging interview during the Cannes Lions International Festival of Creativity, Sir Martin Sorrell, executive chairman of digital advertising and marketing company S4 Capital, outlined a turbulent but opportunity-rich landscape for the advertising industry. Geopolitical instability, rising client demands for efficiency and the disruptive force of artificial intelligence are driving these changes. “We’re disruptors by nature,” Sorrell said [...]

NEW YORK - Warner Bros. Discovery is reimagining the traditional upfront by offering a flexible, cross-platform model that prioritizes cultural relevance, audience targeting and cutting-edge technology, said Jill Steinhauser, the media company’s group senior vice president of platform, monetization and partnerships. In this interview with Beet.TV contributor David Kaplan, Steinhauser described how WBD is embracing a new era of advertising transactions. [...]

CANNES - The world's largest advertising festival is getting even larger, with record attendance, partnerships, and award entries marking a significant evolution in how the event engages with the French Riviera city that hosts it. No longer content to be confined within the walls of the Palais des Festivals, Cannes Lions has over time transformed into a citywide celebration of creativity [...]

NEW YORK - As marketers grapple with a fractured digital landscape and rising consumer skepticism, John Kahn, chief transformation officer at Publicis Groupe’s Digitas North America, said the key to long-term relevance isn't just better targeting or AI-generated content. It's authenticity. “Digitas is helping advertisers maintain trust and build meaningful connection across platforms,” Kahn said in this interview with Lisa Granatstein, [...]

The battle for consumer attention is increasingly being waged in unconventional spaces, and for one major airline, the sky itself presents a fertile ground for media and commerce innovation. A year after launching its media network, United Airlines is looking beyond traditional advertising, aiming to transform the travel journey into a seamless, shoppable experience. In this video interview with Beet.TV, Richard Nunn, [...]

Domestic U.S. travel is set to outpace international tourism as economic headwinds continue to impact global mobility patterns. That shift is creating a significant opportunity in the U.S. Hispanic market, where travelers are showing outsized engagement with domestic destinations, including parks, cruises, and lodging facilities. "They are the fastest growing engine in terms of travel overall in the U.S.," said Fernando Romero, [...]

Retail media networks have figured out how to build successful businesses on their owned properties. Now they’re ready for something bigger, according to Jeremy Woodlee, GM for Enterprise at Infillion. “I would call the end of the first era — for a lot of them — is right now,” Woodlee told Beet.TV. “They figured out they can have a media business [...]

An inflection point may have arrived for commerce media, as the confluence of digital shopping transformation, privacy changes, and the deprecation of traditional identifiers forces brands to rethink their conversion strategies. This evolution is creating new opportunities at the intersection of media exposure and transaction points, providing advertisers with real-time feedback loops that enhance performance throughout the consumer journey. "It's really hitting [...]

The upfronts have traditionally been about the stars of coming content and big brand plays. But to Craig Spirelli, GM, Business Development at The Trade Desk, programmatic has transformed the 60-year-old TV marketplace into something more sophisticated.  “Why not have both where you have great content, but then you can layer on your first party data to that content,” Spirelli told [...]

NEW YORK - At a time when buzzwords like “disruption” and “innovation” dominate brand narratives, FM Global is leaning into something older — much older. The commercial property insurer’s core identity hasn’t changed since its founding in 1835: prevention over payouts, said Rebecca Bardol Marino, assistant vice president and senior brand strategist at FM. “We like to think of ourselves as [...]

NEW YORK — Supply-side platforms and holding companies are forging deeper partnerships as SSPs evolve beyond their traditional role of simply facilitating inventory transactions, according to Caley Lewis, VP Americas at Index Exchange. “SSPs are no longer just simply facilitating inventory to the DSPs, or actually playing a more valuable role in making sure that we’re driving that benefit or supplemental [...]

The age-old advertising mantra of finding the right person with the right message at the right time is arguably more achievable today, even if the increasingly packed ecosystem of partners and platforms makes strategic decision-making harder than ever. “Data is more important than ever,” Daniel Robinson, senior director, DSM strategic partnerships at Cint, told Beet.TV in this video interview at Possible [...]

This spring has been one of the roughest on allergy sufferers. But for fans of the Netflix hit series Bridgerton, “Polin season” and “pollen season” was the right marketing treatment supplied by Haleon, the global consumer health company behind brands like Advil, Sensodyne, and Flonase.  In this case, adding a dose of allergy reliever Flonase sponsorship to Bridgerton’s third season was [...]

NEW YORK - Despite years of predictions that the traditional TV upfront marketplace is on its way out, Pooja Midha, a longtime industry executive who is a board member of Combe and She Runs It, insists the upfronts remain not just relevant, but essential. “For as long as I’ve been in the industry, people have asked, 'why we still do the [...]

The advertising toolkit is undergoing a radical overhaul. Blunt instruments are rapidly giving way to precision tools, capable of dissecting campaign performance with unprecedented granularity. The imperative for advertisers is to "embrace the change," according to Paul Zovighian, VP, marketplaces, Index Exchange. He pointed to the rise of companies using artificial intelligence to refine their campaigns, a stark contrast to older methods. [...]

A CTV campaign leveraging United Airlines' commerce media network, Kinective Media, reached over 250,000 net new households and drove 20% of sales for a luxury brand client, The Trade Desk revealed in a recent Beet.TV interview. The campaign demonstrates how The Trade Desk is combining its traditional demand-side platform capabilities with new audience segments from retail and commerce partnerships. Jeff Daniel, [...]

One of the time-honored traditions of the 50-year-old TV upfronts has been to declare them dead. And yet, every year, the same star-studded spectacles return, along with networks and media buyers eager to lock in deals before Cannes.  While it’s tempting to knock the annual advertising marketplace as the “same-old, same-old,”  Travis Scoles, EVP of Advanced Advertising at Paramount, is quick [...]

MIAMI - Artificial intelligence and deep learning are radically transforming how advertising strategies are developed, measured, and executed—but the human element remains central to success, said Salom Berlin, vice president and media director at Interpublic Group's Mediahub Worldwide. In a recent interview, Berlin described how deep learning has evolved from a back-end optimization tool into a core driver of personalization, prediction [...]

At this year’s NewFronts, Samsung Ads made a bold statement about the future of television advertising: it’s free, shoppable, data-fueled — and it’s redefining performance marketing. Michael Scott, vice president and head of ad sales and operations at Samsung Ads, laid out a sweeping vision that places FAST (free ad-supported streaming TV) and smart data at the heart of the company’s [...]