In an industry obsessed with metrics, Marc Guldimann, co-founder and chief executive of attention-tracking firm Adelaide, is calling time on one of digital advertising’s most entrenched holdouts: viewability. “I think it's been widely established that attention is a better proxy for media quality than viewability,” Guldimann said in this interview with Beet.TV contributor David Kaplan. “And it's a little bit surprising [...]

Kinective Media by United Airlines is heading back to the Cannes Lions International Festival of Creativity with momentum and a message: commerce media, driven by first-party data and high-intent travelers, is poised to redefine how brands engage audiences across the digital landscape. James Rothwell, managing director of brand marketing at Kinective Media, says the return to Cannes marks a pivotal moment [...]

Connected TV advertising promises to reach audiences with precision yet the path to achieving this is increasingly fragmented. For advertisers, this means not only understanding the shifting consumer behaviors and technological advancements but also fostering partnerships that can cut through the noise and deliver measurable business outcomes. That approach is central to PMG's strategy, according to Mike Treon, head of CTV and [...]

MIAMI - A decade after launching Cognitiv with the vision that deep learning would revolutionize advertising, Chief Executive and Co-Founder Jeremy Fain says the industry is finally catching up to that belief — even if much of the current buzz around AI is misplaced. “We started 10 years ago with this idea that deep learning would be the key to predicting [...]

NEW YORK - In today’s content-saturated marketplace, standing out requires more than just an ad budget — it demands cultural relevance and cinematic ambition. That’s the message from Mark Book, head of content at Digitas North America, who is spearheading a bold push into brand-funded entertainment with the launch of Digitas Pictures. Speaking in a recent interview with Lisa Granatstein, editorial [...]

NEW YORK - We’re living through a renaissance in brand storytelling, one that demands both emotional intelligence and platform precision, said Atit Shah, Chief Creative Officer of Digitas North America. In an interview reflecting on the evolution of the Digitas NewFronts over the past 18 years, Shah described a creative world that has moved from experimental silos into fully integrated storytelling [...]

NEW YORK — Sports programming exacts a gravitational pull on TV, whether linear or streaming, like no other viewing form. With ReachTV, sports programming is transcending the home and the bar to plant itself in airports across North America. Looking strictly online, sports video evolved dramatically from its short-form programming roots to become a significant player in live sports distribution, [...]

MIAMI - Sargento Foods is embracing artificial intelligence and deep learning to sharpen its marketing edge, increase efficiency and connect with new generations of consumers. “It shouldn’t be surprising that Sargento is experimenting with deep learning in marketing,” Shawn Walter, senior marketing manager of media and digital at Sargento, said in this interview with Beet.TV contributor David Kaplan at the Possible [...]

NEW YORK – Digital video advertising is continuing its growth trajectory, just in time for the overlapping NewFront and Upfront periods, with connected TV rebounding strongly after a slowdown and set to dominate advertising budgets in the coming year, according to new research from the Interactive Advertising Bureau (IAB). “Digital video, which encompasses connected television, online video, and social video continues [...]

The artificial intelligence revolution could transform a wide variety of aspects of the media campaign lifecycle - yet most industry players are still in the foothills of implementation. Despite the transformative potential of both generative AI and emerging agentic AI technologies across media planning, buying, optimization and analysis, only about a third of companies have fully integrated these tools into all [...]

MIAMI – Building an in-house media operation isn’t anything special anymore. But when a major pharmaceutical company boasts of such an enterprise within its walls, it’s always worth paying more than a little attention. After all, as an advertising category, pharma is huge, as Kantar notes the industry spends roughly $18 billion a year on media. Building internal media expertise enables large [...]

We all know commerce media is soaring - but, with an airline propelling the trend, now it's really taking off. Kinective Media by United Airlines aims to help brands reach consumers at key moments throughout their journey, from booking to destination. In this video interview with Beet.TV, Elizabeth Donovan, SVP, global head of commerce & retail media networks at Acxiom IPG, explains [...]

NEW YORK - Social video ad spending has overtaken linear television for the first time in 2025, marking a “seismic shift” in the media landscape, said Kelly Chiricotti, senior vice president of Publicis Groupe's Spark Foundry. Speaking during the IAB NewFronts, Chiricotti said the rise of creator-driven, short-form video content has permanently altered consumer behavior and advertising strategy. “We’re at an inflection [...]

MIAMI - Artificial intelligence and deep learning are unlocking a new era of precision in media planning, eliminating guesswork and enabling advertisers to tailor strategies with data-driven accuracy, said Art Binder, director of programmatic at Stagwell's Assembly Global. During a recent industry discussion, Binder said the traditional challenge for media professionals — especially when entering unfamiliar client industries — has been [...]

The fragmentation of media channels has created a complex landscape where advertisers struggle to unite their efforts across linear TV, connected TV, and digital video. As the industry's annual Upfronts and NewFronts media pitch seasons wraps up, some "all-front" approach that transcends convergence, to achieve true orchestration of advertising efforts across platforms. "As you think about the converging landscape, the biggest thing [...]

MIAMI – “Bigness” is generally considered the ultimate endgame for independent agencies after a decade or so. A period of ad shop consolidation is always around one corner or the next.  But some agencies do find value in retaining their stand alone status. Icon Media Direct is one of them. Among the prized values of independence is the ability to avoid [...]

Step by step, AI is finding its feet in the digital advertising world. The latest step — protecting brand equity while simultaneously driving performance. IAS is positioning artificial intelligence as central to meeting this challenge, embedding it within its verification and optimization solutions. The goal, according to its chief executive, is to provide advertisers with the clarity needed to ensure every dollar [...]

MIAMI — Deep learning is everywhere in advertising these days.  But for an ad platform like Cognitiv, deep learning has been a core part of its offering since its founding a decade ago. For Jana Jakovljevic, SVP of Partnerships at Cognitiv, real-time adaptation to consumer behavior isn't a new trend but a fundamental principle of effective advertising. “Cognitiv chose deep learning for [...]

Is there anything getting more attention than attention metrics in conversations among advertisers, agencies and media companies during the ongoing NewFronts/Upfronts season? For Neala Brown, SVP for Strategy & Operations at Teads, it's about time. And there’s still so much to talk about. After years of research and development, attention metrics are evolving from an analytical tool to a transactional currency [...]

These days, it seems like everyone in marketing is talking about personalization. But some are coming to recognize that getting there hinges on a prerequisite, a data science challenge - accurately resolving fragmented consumer identities across different channels. While marketers have access to more consumer data than ever, some struggle to create unified views of individuals who may use different email [...]