CANNES — The days of loyalty programs being limited to airline miles or hotel points are over, says Khatidja Ajania, director of strategic partnerships at Kinective Media by United Airlines, the carrier’s advertising network. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Ajania said data collaboration and strategic partnerships are fundamentally reshaping how United approaches [...]

CANNES — Television may be evolving, but one thing remains constant: advertisers still face the challenge of finding and measuring their audiences across an increasingly fragmented landscape. So says Dave Morgan, founder and chief executive of Simulmedia, in this interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. “Television is still the big platform in front [...]

CANNES – The days of running a successful media campaign with just a few creative assets are over, according to Aaron Sobol, Unilever’s head of North American Media Investment and Data Governance. “It might’ve been the case a few years ago that you could have a decently performing media campaign with a few assets, but now you need numerous, exponentially more [...]

CANNES – The Trade Desk is betting that retail media’s future depends on traditionally separate divisions within retailers learning to work together toward common goals. “We are so excited about the ‘One Retail’ vision that we have at The Trade Desk,” Jill Smith, the ad tech platform’s VP Business Development, Retail, told Beet.TV contributor David Kaplan at the Cannes Lions International [...]

MiQ is set to showcase new ad formats and the transformative power of AI at the upcoming Beet Retreat Berkshires 2025, July 20 to 22. Lara Koenig, VP, global partnerships, MiQ, said the company plans to discuss how the technology can be leveraged to meet advertiser demand in the streaming space. Interactive formats and direct purchase capabilities, such as pause screen [...]

CANNES – Given all the tension surrounding consumers’ and brands’ expectations about customer experience and personalization, LiveRamp is betting that privacy-first approaches will separate winners from losers, particularly in the data collaboration space. “We see brand making privacy a competitive advantage because when the data is actually collected in a trustful manner, it will then inform relationship with the consumer and [...]

CANNES – Retail media is reshaping how brands connect with consumers, fueled by AI, identity-driven targeting and growing integration between digital and physical environments. That was the consensus among executives from Uber Advertising, Albertsons Media Collective and Publicis Groupe’s Epsilon, who spoke on a panel moderated by Jon Watts, managing director of the Coalition for Innovation in Media Measurement, at [...]

From a bon voyage party with United Airlines at Newark International to our eye-catching Beet Art installation surrounding La Palais, to our sunset beach party at Yahoo Beach - our Cannes 2025 was unforgettable. But beyond the buzz, we were deeply productive: Beet.TV captured 16 hours of original programming and produced 75 video segments. We documented the industry at a moment [...]

CANNES — AI is transforming the media landscape, but for publisher Future the combination of data, editorial expertise, and passionate communities is creating new opportunities for both consumers and brands. “AI is definitely reshaping the publisher landscape,” Matt Trotta, senior vice president of commercial at Future, said in this interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival [...]

CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video interviews recorded by Beet.TV during a launch party at the Cannes Lions International Festival of Creativity. “Alli for us represents the opportunity to be able to build structured data for clients, and once we have [...]

CANNES — For many modern agencies trying to prove their worth, the ultimate challenge lies in connecting the dots between a consumer seeing an ad and making a purchase. In that quest, manyare increasingly looking to retail media networks, which hold the first-party purchase data necessary to verify whether a campaign truly influenced a sale. This is the assessment of Julian Mintz, [...]

CANNES — In the fractional seconds of a programmatic auction, the decision to bid on an ad impression is a high-stakes gamble. For advertisers under pressure to optimize every dollar, the challenge is separating the impressions likely to perform from the swathes of those that will not, a process often clouded by dozens of competing variables. So, what if that decision [...]

CANNES – In early June, U.S. out of home ad spending posted its highest-ever Q1 revenue, hitting $1.98 billion. Just looking at that figure from an  Out of Home Advertising Association of America (OAAA) report, indicated that the oldest form of mass media was having a sudden resurgence. But look a little deeper, said Brian Rappaport, founder and CEO of Quan [...]

CANNES - With more than 100,000 active communities, social platform Reddit has become a digital ecosystem where authentic conversations thrive, and where marketers must tread carefully if they want to connect with consumers. “People come to Reddit to find community, to have real connection, authentic conversation with folks who share their same interests,” Mike Romoff, chief revenue officer of Reddit, said [...]

CANNES — In a media landscape flooded with fleeting trends and fragmented audiences, Fandom’s Chief Revenue Officer Jeremy Steinberg says the wiki platform offers something marketers crave: direct access to the heart of pop culture, and to elusive Gen Z audiences. “Fandom can help marketers get to the center of pop culture, because we are the center of pop culture,” Steinberg [...]

CANNES – YouTube presents a unique challenge for marketers. It’s television, radio, retail media, and creator commerce all rolled into one platform. As John Cobb, CEO and co-founder of VuePlanner, most advertisers aren’t set up to handle that complexity. “The challenge for marketers is that generally the way they look at things is they buy and budget by channel,” Cobb told [...]

CANNES - Retail media continues to evolve at breakneck speed, and according to Epsilon’s Austin Leonard, the future of the space depends on one thing: identity, powered by AI and fueled by creative innovation. Leonard, senior vice president of retail media at Publicis Groupe’s Epsilon, outlined how advancements in first-party data, AI-driven identity resolution and influencer partnerships are reshaping retail media [...]

CANNES – Best Buy is betting on its deep customer relationships, high-quality data and expanding partnerships to grow its retail media business, said Jen Jensen, vice president of agency partnerships at the electronics chain. She outlined how the retailer is leveraging its direct consumer connection, including a striking 93% customer identification rate, to deliver value to advertisers, in this interview with [...]

CANNES - Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industry, and his company is evolving to meet the moment. Speaking with Beet.TV’s Andy Plesser at the Cannes Lions Festival of Creativity, Nesamoney reflected on how far the space has come since their first conversation [...]

CANNES — Without a firm tether to reality, AI models risk “hallucination,” producing outputs that are plausible but ultimately unhelpful for marketers seeking concrete results. The challenge is to connect sprawling data points to deterministic truths, ensuring that massive computational power translates into measurable business outcomes. That requires an anchor, according to Carla Serrano, chief strategy officer, Publicis Groupe. In a video [...]