AMENIA, NY — First-party data has earned its valorization the last few years, particularly among the brands that tend to own it. But that doesn’t mean third-party data, which has had its ups and downs and ups again lately, is inherently less useful. “When people even outside of advanced TV hear about third-party data, they have a gut reaction that it’s [...]

CANNES – The scramble for first-party data may have been a necessary reaction to signal loss, but it has left many brands with a new problem: a trove of information they don’t fully know how to use. For many, the promise of a unified customer view remains fractured by internal technology silos and a lack of the specific expertise needed to [...]

CANNES – Connected TV audiences have raced far ahead of the infrastructure meant to support them, ad and media leaders said in this panel discussion hosted by Beet.TV at the Cannes Lions International Festival of Creativity. Consumers have embraced streaming as their default, but advertisers, agencies and platforms are still grappling with fragmented systems, outdated standards and uneven measurement, panelists [...]

CANNES – What happens when an AI identifies a perfect customer persona that doesn’t actually exist? While AI models can optimize campaigns with breathtaking speed and efficiency, some theories suggest this could make knowing a real person’s identity less critical. For Brian Silver, EVP of marketing solutions at TransUnion, that creates a need for a “validation path” to connect AI-generated insights back [...]

CANNES — In a noisy marketing environment, how does a brand cut through the hubbub and deliver truly personalized experiences? Mike Ng thinks they need a holistic, 360-degree view of their customers — and predictive AI can lend a hand. In this video interview with Beet.TV, Ng, chief revenue officer, Epsilon, said connected identity fuels AI to provide “one view, one vision, [...]

CANNES - Retail media was a hot topic at the Cannes Lions International Festival of Creativity, with experts from top brands and agencies discussing its growing importance and potential for innovation. Among the highlights, Jon Watts, managing director of the Coalition for Innovative Media Measurement, moderated a panel featuring leaders in retail media, including Joe Maceda from Mindshare, Sean Ransenberg [...]

CANNES - Retail media networks are rapidly reshaping the way brands and agencies collaborate, according to experts from Albertsons, Google and Spark Foundry. As these networks harness invaluable shopper data, they offer new opportunities for agencies to drive sales while navigating the complexities of multiple retail platforms. These evolving partnerships are essential for brands looking to optimize their marketing efforts and [...]

CANNES - Retail media has become one of the fastest-growing segments in advertising, but the category is facing a critical inflection point, according to Melanie Zimmermann, general manager of global retail media at Criteo. Speaking with Jon Watts, managing director of the Coalition for Innovative Media Measurement, at the Cannes Lions International Festival of Creativity, Zimmermann reflected on her experience building [...]

AMENIA, NY — Does the world need another demand-side platform in 2025? Keith Gooberman, CEO and co-founder of DSP Pontiac Intelligence is ready to make that case. “The old DSPs are like a battleship. There are entire departments of people running around the decks,” Gooberman told Beet.TV contributor David Kaplan at the Beet Retreat Berkshires 2025. “CTV is new. You need [...]

CANNES - Retail media has gone from niche topic to industry obsession in just a few years, and Liz Roche, vice president of media and measurement at Albertsons Media Collective, says the reasons are clear. “I think especially this year, we're in a pretty interesting climate when it comes to just our political climate and our economic climate is unique,” Roche [...]

CANNES - The evolving landscape of media buying is reshaping strategies in the healthcare space, particularly in pharmaceuticals, discussed in a Beet.TV panel titled "Breaking the Mold: Redefining Client, Agency, and DSP Partnerships" at the Cannes Lions International Festival of Creativity. Moderated by Mike Shields, founder of Next in Media, the discussion featured insights from industry leaders, including Marc Minassian of [...]

AMENIA, NY - While the advertising industry obsesses over artificial intelligence, one veteran executive suggests its primary function is not to invent the future, but to perfectly codify the past. In his view, AI is less the beginning of a new era and more the definitive end of the old one. Rob Norman, an independent board member for companies including Piano, [...]

AMENIA, NY — The gap between data collection and actionable insights in programmatic advertising is collapsing as artificial intelligence transforms campaign optimization from a weeks-long process into real-time decision making. “The applications that are driving better outcomes for clients are really our trading agent,” Marion Hargett, chief revenue officer at MiQ, told Beet.TV contributor David Kaplan at the Beet Retreat Berkshires [...]

CANNES – While the industry has obsessed over online retail media for the past five years, T-Mobile has been quietly building what may be the most measurable in-store advertising network in America. “Everybody’s been focusing on online retail media where our transactions and most transactions are happening in the store,” Cherian Thomas, head of DOOH for T-Mobile Advertising Solutions, told Beet.TV’s [...]

Set in the rolling hills of Amenia, NY, the Beet Retreat Berkshires returned this July to the historic Troutbeck Estate Resort — a place where conversations about the future of advertising feel both urgent and unhurried. Over three balmy days, the estate’s quiet gardens and sunlit meeting rooms became a stage for some of the industry’s sharpest minds to exchange [...]

CANNES - While advanced channels like connected television offer new tools for precision, for pharmaceutical marketers, success is measured not by immediate return on investment, but by their ability to reach the right audience with a vital message over time. For them, navigating this landscape is a calculated balancing act, said Erica Taylor, VP and chief marketing officer at Genentech, in [...]

As live streaming continues its global takeover of sports, concerts and cultural events, the IAB Tech Lab is stepping in with a new solution to a growing problem: how to serve ads reliably during massive, unpredictable audience surges. Anthony Katsur, chief executive of the IAB Tech Lab, this week introduced the Live Event Ad Playbook -- nicknamed “LEAP” -- a four-phase [...]

NEW YORK — The pressures on media buying, from consumer privacy restrictions to finding the right place and time for the right message, have never been simple to manage. But to get a truly acute sense of the depth of complexity and opportunity buyers grapple with daily, just look to healthcare marketing, said McLean Shaw, Sr. Director, Head of Product [...]

CANNES – Programmatic advertising is moving beyond its reputation as a lower-funnel tactic and gaining new traction among pharmaceutical brands, thanks to evolving TV upfronts, improved measurement tools and greater flexibility in buying, according to experts speaking at the Cannes Lions International Festival of Creativity. Francis D’Hondt, senior vice president of addressable health at Interpublic Group’s Kinesso, said the long-standing perception [...]

AMENIA, NY — Travel has emerged as a bellwether for commerce media for several reasons, chief among them is the ability to connect data and content from 35,000 feet up in the air on down to the ground. That’s how Cara Lewis, chief investment and activation officer at dentsu international, explained the opportunities for the agency’s partners like United Airlines and [...]