Apple is ripping up the fabric of mobile ad targeting - but Tom Kershaw sees it as just another step along the trajectory to a world of enhanced compliance. The tech company is due to change its Identifier for Advertisers (IDFA), which advertisers use to identify iOS devices so they can deliver customized advertising, to a default opt-in. It had been due [...]

The digital advertising world has to bring about more accountability and transparency as it transitions to addressable, audience-based targeting. That is according to one ad-tech company leader that has staked his firm's reputation on the switch. In this video interview with Beet.TV, Jeremy Steinberg, head of ecosystem at MediaMath, says he is leaning into providing first-party user authentication and respect for user [...]

Privacy legislation and browsers' third-party cookie deprecation were just the start. Tech companies' latest moves to limit ad targeting aim to do so at the operation system level. Apple has declared iOS its IDFA (Identity for Advertisers), a tool which helps them gather user data, will enable user control for the system by default. It has just delayed that change from this month's [...]

SAN FRANCISCO - Apple may have delayed its proposed change in its IDFA iOS ad toolset - but the switch, when it comes, will nevertheless have profound implications. The Identity for Advertisers component of the mobile operating system is how advertisers can gather and connect aspects of app users' identifier. Apple has been due to make that visibly opt-in by default starting [...]

SAN FRANCISCO -  Apple has always tended to play by its own rules. That was the case when its first staff were toiling in a garage to build their first machines, and it is the case today when it is making profound changes to the fabric of advertising software. Besides the deprecation of third-party browser cookies in Safari, the company also [...]

Political campaigns will kick into high gear after Labor Day weekend in the final stretch toward Election Day on Nov. 3. Those weeks will bring a jump in media spending, especially in swing states that are still too close to call. For Xandr, AT&T's digital advertising exchange, this year's election season is notable as political campaigns seek voters on a broader [...]

LOS ANGELES -- As America becomes more diverse, marketers must develop advertising campaigns that emphasize inclusion while also reaching audiences among a wider variety of media channels, says Lisette Arsuaga, co-founder of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), in this episode of "Vevo Everywhere: A Beet.TV Leadership Series on Evolving Content Distribution." She explains unique opportunities for marketers [...]

Advertisers are looking for more flexibility in reaching audiences among a wider variety of video platforms, including traditional linear TV and the growing number of digital channels. Dish Media is giving marketers more choices, most recently in its partnership with Verizon Media announced this month. The deal gives advertisers using Verizon Media’s demand-side platform (DSP) automated access to Dish's household addressable [...]

Update:  Apple announced that the expected changed in IDFA this month will be delayed to 2021.  We have republished our August 5 interview with Bill Tucker of the ANA who heads a new industry consortium organized to push back on the new plans at Apple and Google. Can the advertising industry convince the world's biggest tech companies to row back their [...]

OAKLAND -  Russian operatives are still trying to sow disinformation and discord into the 2020 presidential election, but they are not achieving the reach they enjoyed in 2016, notes Elizabeth Dwoskin, Silicon Valley reporter for the Washington Post. She cites more effective controls and staffing at Facebook and Twitter. This week, Facebook banned a so-called liberal site sponsored by the Russian [...]

CHICAGO – With so much of business and society halted globally for well over six months by the pandemic, the post COVID-19 world will look different with new businesses forming around new customers and new technologies. It won't be the "new normal" but the "new strange." It will also be a time when companies must embrace a more of people-focused ethos [...]

Getting a meeting with venture investors for Black entrepreneurs is nearly impossible. The venture community is "exclusionary, leaving us at a disadvantage," says Donnovan Andrews, a media entrepreneur in this interview with Beet.TV While some businesses need outside funding, he urges Black founders to first build a sustainable business model. Andrews is the founder and CEO of a thought leadership event and [...]

Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to develop better ways to help marketers reach target consumers. Digital publishers that deliver those viewers to advertisers aren't immune to the upheaval as contextual targeting becomes more pronounced. For mobile ad exchange Kargo, the recent acquisition of adtech company [...]

Consumers are using a wider variety of connected devices to view content, challenging marketers to reach target audiences and measure the results of their advertising campaigns. Connected TV is adding another dimension to this environment, providing another source of data that marketers can harness to improve their targeting. For Tapad, which specializes in helping companies identify consumer groups among a variety [...]

Editor’s Note:  We are republishing this informative conversation between Bill Koenigsberg and Rita Ferro with an added introduction from Sean Cunningham, President and CEO of VAB. The VAB is partner to Beet.TV in this 12-part series. This video was originally published in June.  This is one of  the segments from the series of selected videos we are re-publishing this month. We [...]

Editor’s Note:  We are republishing this informative conversation between Bill Koenigsberg and Laura Molen with an added introduction from Sean Cunningham, President and CEO of VAB. The VAB is partner to Beet.TV in this 12-part series. This video was originally published in June.  This is one of  the segments from the series of selected videos we are re-publishing this month. We [...]

The problem of ad fraud has become all too familiar for many working in the industry, spawning a collection of companies that aim to root it out. But, whilst many people think digital ad fraud stops at display and video, it has also crept in to emerging connected TV platforms - and now it is growing fast. DoubleVerify's (DV) new Global Insights [...]

LOS ANGELES -- Ad buyers want the world of TV to throw off its analog past and begin offering planning, buying and measurement tools more akin to those they have become accustomed to in digital. So media measurement firm Kantar is partnering with Tru Optik, an identity resolution service for connected TV, to better tackle digital planning. This month, Tru Optik announced [...]

The Super Bowl is the biggest televised event, giving advertisers a chance to reach a massive audience with "tentpole" campaigns that often set the tone for the entire year. The big game is currently scheduled for Feb. 7, though the coronavirus pandemic has made the outlook for the National Football League's season more uncertain. ViacomCBS, whose CBS network is carrying the [...]

Editor’s Note:  We are republishing this highly candid, informative conversation between Bill Koenigsberg and Louis Carr with an added introduction from Sean Cunningham, President and CEO of VAB. The VAB is partner to Beet.TV in this 12-part series.  This is one of three segments from the series we are re-publishing this month. We call this highlight series “Rewind.”  Andy Plesser The [...]