Agenda

1pm Eastern

Welcoming Remarks

Andy Plesser, Executive Producer, Beet.TV

Keynote Addresses

Kirk McDonald, GroupM NA

Marla Kaplowitz, 4A’s

Adam Gerhart, Mindshare

TV’s Big Transformation: Building a Sustainable Future

Presented by PubMatic

Industry Voices

Adam Gerber, Essence

Ashley Luongo, NBCU

Nicole Scaglione, PubMatic

Christine Grammier, LiveRamp

Mike Fisher, Essence

Fireside Conversations

Colin Petrie-Norris, Xumo + Mike Fisher, Essence

Kyle Dozeman, PubMatic + Adam Gerber, Essence

2pm Eastern

Charting the Future of Digital Advertising with Advanced Technology

Presented by IBM Watson Advertising

Industry Voices

Anush Prabhu, MediaCom

Robert Redmond, IBM

Sean Clayton, Mindshare

Delphine Hernoux, Wavemaker

Xiao Lin, Xaxis

Fireside Conversations

Joanna O’Connell, Forrester + Anush Prabhu, MediaCom

Jason Gaikowski, VMLY&R + Marla Kaplowitz, 4A’s

Randi Stipes, IBM + Kieley Taylor, GroupM

3pm Eastern

Keeping it Real: Data, Identity & A Transparent Supply Chain

Presented by MediaMath

Industry Voices

Bob Liodice, ANA

Alison Pepper, 4A’s

Jeremy Hlavacek, IBM

Max Jaffe, GroupM

Ashwini Karandikar, 4A’s

Laurent Cordier, MediaMath

Fireside Conversations

Marla Skiko, Ford + Amanda Richman, Mindshare

Bob Liodice, ANA + Joanna O’Connell, Forrester

Joe Zawadzki, MediaMath + Kirk McDonald, GroupM

4pm Eastern

A Key Industry Agenda: Cross-Screen Measurement

Presented by Nielsen

Industry Voices

Joanna O’Connell, Forrester

Kim Gilberti, Nielsen

Claudio Marcus, Comcast

Nancy Beekman, Wavemaker

Adam Gerber, Essence

Vinny Rinaldi, Wavemaker

Fireside Conversations

Louqman Parampath, Roku + Matt Sweeney, GroupM

Jennifer Gardner, Unilever + Matt Sweeney, GroupM

Karthik Rao, Nielsen + Matt Sweeney, GroupM

Closing and Thank You

Andy Plesser