For Client Tech Integrations, It Pays To Be Flexible: WideOrbit’s Swift

SAN FRANCISCO – The complexity of transacting local radio and television has long been a challenge. Now that it’s further complicated by data and digital technology advances, a one-size-fits-all approach just doesn’t cut it, according to Tim Swift, VP of Platform Services at WideOrbit. So although WideOrbit provides the “system of record” for much of […]


Raycom’s Pope Leans In to WideOrbit’s Marketplace

SAN FRANCISCO — It owns dozens of local TV stations in 44 US markets, and several TV production companies besides – so how is Raycom Media adapting to the rapidly-changing world of TV ad sales? Beside a $3.6 billion merger with Gray earlier this summer, the company has tapped WideOrbit, a San Francisco-based company with a […]


Local TV Has Power, Relevance In Linear And Digital: WideOrbit’s Offeman

SAN FRANCISCO – When WideOrbit was founded 18 years ago, the television universe was a whole lot simpler yet it was still too complicated at the local level. “There needed to be a solid foundation and system of record across the industry” that WideOrbit set out to create, says the company’s EVP of Engineering, Will […]


Local TV Still Matters: Lilly CFO O’Hagan

SAN FRANCISCO — It may not quite be mom-and-pop, but it sure is father-and-son. Lilly Broadcasting is the US local broadcasting company previously run by George Lilly and son Brian, now by Brian and brother Kevin. With operations in Puerto Rico, Virgin Islands, Hawaii and Michigan, Lilly is keeping things small. But finance chief Wade […]


WideOrbit ‘Backbone’ Spans National Cable, Local Radio And TV

SAN FRANCISCO – Over the past two decades, there’s been a lot of progress made in removing friction from the local television and radio buying process. But it typically doesn’t pay for agencies to buy local media, so even more automation is on the way, according to WideOrbit’s Eric Matthewson. WideOrbit was founded 18 years […]


Revenue Analytics’ Cross On WideOrbit ‘Marriage’ & Predictive Analytics

SAN FRANCISCO — What happens when you combine two media analytics problems with aspirations on driving growth for their clients? A perfect “marriage”, says one of the parties involved. Revenue Analytics is the Atlanta company aiming to drive revenue. WideOrbit is a San Francisco-based company with a software platform that handles  scheduling, billing, content management and invoicing for […]


Hearst’s Lustgarten Explains The Importance Of TIP Initiative For Local Broadcast

SAN FRANCISCO – As national television networks are coming together to standardize audience targeting, local broadcasters know they need to make the buying and selling of their inventory easier to execute. For Hearst Television and several others, one vehicle is the TIP Initiative hosted by the trade group TVB. “Local TV still has the majority […]


WideOrbit Connect: Where Broadcaster Collaboration Meets Convergence

SAN FRANCISCO – As are their national counterparts, local television broadcasters are trying to come to grips with the pace of digital-linear convergence. But if they collaborate with one another, the technological tide is flowing in their direction. So says Bruce Roberts, President of WideOrbit, in this interview with Beet.TV at the platform provider’s WideOrbit […]


With FCC Approval, ATSC 3.0 Is ‘Whole New World’ For Broadcasters, Pearl TV’s Schelle

SAN FRANCISCO – Lighthouses will soon be popping up all over the United States, but they won’t have anything to do with nautical navigation. The new facilities will bring to life ATSC 3.0, the Internet-protocol, over-the-air television transmission standard that will give broadcasters new ways of delivering and monetizing content. “Think of this new platform […]