Sorrell On Why Brands Have An Internal Battle For Ecommerce

COLOGNE — Mondelēz International has previously described it as one of the fastest-growing revenue generators for brands – so why are clients scrapping internally over the ecommerce opportunity? In this video interview with Beet.TV, WPP CEO Sir Martin Sorrell says that ecommerce, with which brands now have the ability to sell directly to customers and not […]

 
 

With A Smart Ecommerce Ecosystem, Amazon And Alibaba Don’t Always Win: Criteo’s Mollie Spilman

COLOGNE – There’s a school of thought that says most online retailers cannot compete with the likes of Amazon and Alibaba. The folks at Criteo don’t think so, which is why they have architected “a kind of alternative universe” in which ecommerce companies not only survive but thrive. Despite “doom and gloom” sentiments about competing […]

 
 

Bing Wants To Help Ad Buyers Find Holiday Shoppers, Sirich Says

COLOGNE — Finding shoppers these days can be hard. But the world’s number-two search engine wants to help advertisers better understand buyers, nonetheless. “We have a large platform we refer to as Bing Shopping Campaigns,” says Steve Sirich, general manager for Bing Ads Marketing, in this video interview with Beet.TV. “It’s an opportunity for retail […]

 
 

Kawaja: Amazon Rivals Can Compete Using Intelligence

COLOGNE — Amazon’s footprint is becoming ubiquitous, it scale seemingly unassailable and its data-driven consumer intelligence advantage gargantuan. But, for other online retailers, all is not lost, according to one marketing industry expert. LUMA Partners CEO Terence Kawaja says ad-tech firm Criteo’s acquisition of HookLogic last year offers hope that the long tail of rival […]

 
 

When Owned, Earned, Shared And Paid Assets Converge: Havas’ Dominique Delport

COLOGNE – If you want to understand what future social commerce will be, go to China. That’s the advice of Havas Global MD Dominique Delport. “I think that we are on the verge of a massive transformation in the way brands are trading with people directly,” Delport says during a break at the 2017 DMEXCO […]

 
 

Relevance Beats Personalization: UM Worldwide’s Stoller

COLOGNE — This was the year that a Mindshare division launched an initiative to personalize advertisements – but also when Google removed personalized ads from within Gmail. The promise of personalized ads has rumbled on for a long time. But the work involved, and even the ethics, are still playing out for many. UM Worldwide’s […]

 
 

GroupM’s Rob Norman On Holistic Performance Metrics

Rob Norman wants to help advertisers buy advertising with outcomes, not proxies, in mind – but that doesn’t mean brands should be fixated on end goals. Around the industry, new attribution and tracking technology is drawing executives to seek pricing ad pricing models that involve paying only when outcomes like product purchases are recorded. That […]

 
 

How Criteo Helps Brands And Retailers Compete Amid The Jungle Of Amazon.com

It’s hard enough for brands to deal with the leviathan that is Amazon.com. It doesn’t get any easier when those brands also are dependent on many different retailers to sell their products. Performance marketing technology provider Criteo, perhaps best known for its online consumer retargeting expertise, is leveraging its learning loop capabilities to assist not […]

 
 

Ecommerce Joins Other Verticals In Embracing Guaranteed Programmatic Deals: The New York Times’ Sara Badler

Retailers and ecommerce companies have joined verticals like high-end fashion and luxury in embracing programmatic digital advertising buys, increasingly attracted by audience guarantees. “Ecommerce has definitely grown into a major business,” says The New York Times Director of Programmatic Advertising, Sara Badler. Under Badler’s direction, the Times is making a major push to expand its […]

 
 

Criteo’s Jonathan Opdyke On Cracking The Code Of Brands’ Ecommerce Data

About a year ago, performance marketing technology provider Criteo had a lock on lots of e-commerce companies. What it lacked was access to brand marketers that did not have their own e-commerce sites. “Those brands have a challenge in creating a performance solution because the sales are actually measured in third-party ecommerce sites that they […]