AVOD Is Part of Holistic Approach to Video: RPA’s Lisa Herdman

LOS ANGELES – The growth in streaming services that carry advertising is giving marketers another way to reach consumers through connected devices like smart TVs. Those ad-based video-on-demand (AVOD) services are seeing greater interest from advertisers as part of their overall media strategies. “We look at AVOD as part of the whole from a video […]

 

AVOD Is ‘Huge Piece’ of TV/Video Mix for Advertisers: Camelot’s Erika Newsom

LOS ANGELES – This year’s upfront sales season for broadcasters will bring heightened attention to ad-based video-on-demand (AVOD) services. The platforms saw significant gains in viewership as consumers looked for fresh programming, especially sports fans who had to go without live games for a few months after the pandemic began. “When we look at a […]

 

AVOD Media Buys Complement Linear TV: Kantar’s Marco Parente

The growing variety of video channels give viewers more choices than ever before, while challenging mass marketers to devise ways to reach large-scale groups of consumers. Ad-based video-on-demand (AVOD) services provide a way to reach younger audiences that are more elusive to traditional linear TV. “There’s a lot of value that advertisers have in combining […]

 

‘We Need to Reimagine Ads for Streaming Media’: Essence’s Gerber

This year’s upfront sales season will include a stronger presence from streaming platforms that carry advertising and whose audiences have grown substantially in the past year. Those ad-based video-on-demand (AVOD) services present challenges and opportunities for marketers that aim to reach consumers who are more averse to traditional commercials. “We’re in a hypergrowth stage in […]

 

AVOD Platforms Provide Broad Reach with Less Ad Load: Amplifi’s Cara Lewis

Consumers who connect their TVs directly to the internet are becoming more accessible to marketers through the growing number of ad-based video-on-demand services. AVOD platforms are gaining many viewers that had been lost to the cord-cutting trend, reaching greater scale for major advertisers. Advertisers are “looking for where we can basically scale outside what’s happening […]

 

CTV Has Crossed The Linear Frontier: Trade Desk’s Sims

For so many years, ad buyers’ complaint was that the connected TV (CTV) ecosystem had too little inventory. Well, after an explosion of new services and a tsunami of viewer adoption, that has changed. In this video interview with Beet.TV, Tim Sims, chief revenue officer of The Trade Desk, says CTV has crossed the threshold. […]

 

Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella

What exactly is the power of advertising via connected TV (CTV)? Not just targeting but also fine-grain measurement of the kind that TV advertisers never had before. That is according to one tech executive who helped a US supermarket chain use CTV to great effect. Win-win for Winn-Dixie In this video interview with Beet.TV, TVSquared […]

 

‘There’s a Hunger for Free, Ad-Supported Content’: Tubi’s Natalie Bastian

The growing number of households watching video on connected devices like smart TVs is fueling consumer demand for streaming services. Those viewers have a wider variety of choices, including ad-based video-on-demand (AVOD) platforms like Tubi that are free to watch. The pandemic led to a surge in viewership as consumers looked for ways to keep […]

 

Tubi Projected to Be $1 Billion Business and a “Core Pillar” for Fox

LAFAYETTE, CA – When TV advertising rebounds, it’s going to be a game enjoyed by different players. Shifting viewing behavior has been compounded by pandemic business economics. In this video interview with Beet.TV, Mark Rotblat, CRO of Tubi, the ad-supported video platform acquired by Fox last year, says that leaves providers in the category sitting […]