Location Data Offer Insights on Power of CTV Ads: Foursquare’s Glen Straub

As the economy reopens and people start going out more often to stores, restaurants, theaters and concert venues, marketers are looking for more indications that their advertising campaigns are having a positive effect on real-world behavior. As brands buy more ads on connected TV (CTV) platforms, location data can help to hone their efforts to […]


Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners

These days, TV networks are trying to sell advertisers with a broad-based offer that comprises both linear and on-demand programming. That’s the theory. The truth is, behind the scenes, a veritable spaghetti soup of systems is required to make the dream a reality. In this video interview with Beet.TV, Stacy Daft, GM, Enterprise Commercial Business Development […]


Content Personalization Underpins Microtargeting of Ads: Tubi’s Adam Lewinson

The variety of programming on streaming services not only gives viewers more choices, but also helps advertisers to reach more targeted audience segments. For Tubi, the ad-supported video on demand (AVOD) service owned by Fox Corp., the goal is to keep expanding its audience for its vast library of content and original programming. “So much […]


Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market

LOS ANGELES  – A lot can change in a year. A year ago, as the pandemic bedded in, ad buyers were holding on to their money, pushing it down the marketing funnel and calling for a delay to the upfronts, the traditional annual season in which TV and video networks pitch for advance ad spending […]


AVOD Offers Data-Driven Ad Targeting to Brands: Haworth’s Randi Leonard

CHICAGO – The decline in ratings for traditional linear TV has challenged brands to find other ways to extend the reach of their marketing campaigns. Increasingly, that means buying media placements on ad-supported video-on-demand (AVOD) platforms whose viewership has grown as people watch programming on connected devices like smart TVs. “We know that AVOD is […]


AVOD Is Part of Holistic Approach to Video: RPA’s Lisa Herdman

LOS ANGELES – The growth in streaming services that carry advertising is giving marketers another way to reach consumers through connected devices like smart TVs. Those ad-based video-on-demand (AVOD) services are seeing greater interest from advertisers as part of their overall media strategies. “We look at AVOD as part of the whole from a video […]


AVOD Is ‘Huge Piece’ of TV/Video Mix for Advertisers: Camelot’s Erika Newsom

LOS ANGELES – This year’s upfront sales season for broadcasters will bring heightened attention to ad-based video-on-demand (AVOD) services. The platforms saw significant gains in viewership as consumers looked for fresh programming, especially sports fans who had to go without live games for a few months after the pandemic began. “When we look at a […]


AVOD Media Buys Complement Linear TV: Kantar’s Marco Parente

The growing variety of video channels give viewers more choices than ever before, while challenging mass marketers to devise ways to reach large-scale groups of consumers. Ad-based video-on-demand (AVOD) services provide a way to reach younger audiences that are more elusive to traditional linear TV. “There’s a lot of value that advertisers have in combining […]


‘We Need to Reimagine Ads for Streaming Media’: Essence’s Gerber

This year’s upfront sales season will include a stronger presence from streaming platforms that carry advertising and whose audiences have grown substantially in the past year. Those ad-based video-on-demand (AVOD) services present challenges and opportunities for marketers that aim to reach consumers who are more averse to traditional commercials. “We’re in a hypergrowth stage in […]


AVOD Platforms Provide Broad Reach with Less Ad Load: Amplifi’s Cara Lewis

Consumers who connect their TVs directly to the internet are becoming more accessible to marketers through the growing number of ad-based video-on-demand services. AVOD platforms are gaining many viewers that had been lost to the cord-cutting trend, reaching greater scale for major advertisers. Advertisers are “looking for where we can basically scale outside what’s happening […]


CTV Has Crossed The Linear Frontier: Trade Desk’s Sims

For so many years, ad buyers’ complaint was that the connected TV (CTV) ecosystem had too little inventory. Well, after an explosion of new services and a tsunami of viewer adoption, that has changed. In this video interview with Beet.TV, Tim Sims, chief revenue officer of The Trade Desk, says CTV has crossed the threshold. […]


Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella

What exactly is the power of advertising via connected TV (CTV)? Not just targeting but also fine-grain measurement of the kind that TV advertisers never had before. That is according to one tech executive who helped a US supermarket chain use CTV to great effect. Win-win for Winn-Dixie In this video interview with Beet.TV, TVSquared […]


‘There’s a Hunger for Free, Ad-Supported Content’: Tubi’s Natalie Bastian

The growing number of households watching video on connected devices like smart TVs is fueling consumer demand for streaming services. Those viewers have a wider variety of choices, including ad-based video-on-demand (AVOD) platforms like Tubi that are free to watch. The pandemic led to a surge in viewership as consumers looked for ways to keep […]


Tubi Projected to Be $1 Billion Business and a “Core Pillar” for Fox

LAFAYETTE, CA – When TV advertising rebounds, it’s going to be a game enjoyed by different players. Shifting viewing behavior has been compounded by pandemic business economics. In this video interview with Beet.TV, Mark Rotblat, CRO of Tubi, the ad-supported video platform acquired by Fox last year, says that leaves providers in the category sitting […]