Contextual Ad Targeting Bolsters Brand Safety: OpenSlate’s Mike Henry

The media marketplace has become more fragmented with the proliferation of streaming video and social media platforms, giving advertisers more ways to reach audiences. As targeting becomes more challenging amid greater awareness of privacy issues, the context of ad placements within quality content is regaining prominence. ‘The content side of the equation has become a […]

 
 

Personalized Video Provides Context For Ad Targeting: TikTok’s Sandie Hawkins

Audience-based ad targeting has become more challenging as privacy laws give consumers greater control over their personal data, and tech companies give them more ways to avoid online tracking. As advertisers emphasize measurable business outcomes from their campaigns, they’re putting more weight into contextual targeting and integrating their brands with content. That’s especially true with […]