Hearst Ad SVP Smith: Programmatic Is Too Dysfunctional

Venerable magazine publisher Hearst these days makes all of its online advertising slots available to buy programmatically, using the new technologies designed to make buying and selling ads more efficient. But that doesn’t mean the publisher thinks the new programmatic world is perfect. “There’s a lot of work that needs to be done,” says Hearst’s  Michael Smith in […]

 

SpotX CEO Sees TV Opportunity In FreeWheel Integration

COLOGNE — Recently-rebranded online video advertising platform SpotX reckons it will get more access to premium broadcasters and publishers from a new partnership with its peer FreeWheel. FreeWheel has opened its Preferred Partners Initiative for supply-side platforms (SSPs). That builds on its existing partner integrations by allowing its customers to tap in to new sources of advertising supply. StickyADS.tv and […]

 

SpotX Launches “In-Content” Video Ad Unit

SpotX, a leading video inventory management, widely known as an SSP for premium publishers, has launched an “in-content” ad unit. Unlike in-stream ads, which appear in a publisher’s video player, these units appear in the text of the articles on desktop and on mobile. We spoke with SpotX SVP Sean Buckley about the new unit […]

 

Clypd, SpotX Work On Cross-Screen Ad Impressions

Clypd, a television ad targeting optimization platform vendor, will soon unveil a new multi-screen advertising initiative resulting from its recent investment by European broadcast group RTL. Chief relationship officer Mark Mitchell tells Beet.TV, in this video interview, the company is working with SpotX, which just rebranded from SpotXchange. RTL invested $144m in SpotXchange in 2014 and $19.4m in […]

 

Programmatic And Direct Worlds Are Converging: SpotX’s Buckley

When “programmatic” advertising technology came on to the scene, it was first used to sell ad inventory that didn’t otherwise manage to sell via traditional, human methods. But that is changing, says one ad tech vendor. SpotX platform and global supply SVP Sean Buckley says “programmatic” and “direct” sales channels are coming together. “We’re starting to […]

 
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