Apps Are Best For Mobile Marketing: Mindshare’s Johnston

BARCELONA, Spain — Will the mobile web kill off apps? That is an oft-asked question. Right now, however, the route for advertisers to take is clear, says ad group Mindshare’s chief digital officer Norm Johnston. We’ve moved past the mobile vortex and confusion,” he tells Beet.TV. “But there are still some fundamental issues. “Do brands […]

 
 

Mobile Apps Need to Tap Big Data for Better Monetization

BARCELONA – If brands can harness the available data about mobile users, their habits and their interaction with apps, they can evolve their apps to drive more business and success, says Peggy Anne Salz, mobile industry analyst at MobileGroove and author of Apponomics, a book on the business of apps. “If you understand their behavior within […]

 
 

Messaging Could Light Up Mobile Monetization: InMobi’s Yu

BARCELONA — WhatsApp’s mega acquisition by Facebook should be welcomed as another pointer that mobile messaging could be a money-spinner, according to one mobile ad exec. (Mobile) will go either toward commerce or toward advertising,” InMobi north America MD Crid Yu tells Beet.TV. “It’s amazing to me that, after all these years, the most commonly […]

 
 

Mobile Changes Ad Buying Entirely with 10X Data: InMobi’s Frisbie

BARCELONA — We’re not just in a “mobile-first” world when it comes to advertising, according to mobile ad network InMobi – smartphone adoption is changing the very nature of ad planning and buying. “People don’t even realize how disruptive mobile is going to be around their media buying,” says InMobi’s global alliances GM Anne Frisbie. […]

 
1 2 3