Vevo Re-Invents Music TV With Huge Streaming Footprint

LONDON, UK — Owned-and-operated platforms are nice – but there is plenty of proof that going for wide distribution through other people’s channels can succeed very well. Case in point – Vevo. The music video network owned by Universal Music Group and Sony Music is using modern streaming TV platforms to rekindle an old idea. […]


Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas

LONDON, UK — What the ad gods give with one hand they can take away with another. Case in point – new ad offerings from SVOD and AVOD TV providers can restore ad reach that was lost to subscription video. But Simon Thomas, Global Director, Audiences Research, GroupM, says that is creating a risk of […]


Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness

LONDON, UK — In an ad industry that is now invested in developing metrics to quantify audience attention, paying attention to the audience could yield the ultimate in user behavior signalling. Several tech vendors are now offering technology employing facial recognition to help quantify attention paid to programming and ads. In this video interview at […]


TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui

LONDON, UK — In the connected TV era, avoiding over-exposing viewers to a digitally-delivered ad is going to be all about having an understanding of viewer identity. There are many industry efforts looking at rolling out such an understanding. But Minai Bui, Director, Product Marketing, Europe & APAC, Samsung Ads, fears there may be too […]


Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller

LONDON, UK — If TV is going to adopt “programmatic” software for selling ad inventory, it’s going to take time, education and provable results. Steph Miller knows the playbook from stints at previous programmatic tech vendors. Now Miller, the new Commercial Director, EMEA, for connected TV (CTV) ad server provider Publica, says she is ready […]


Home Screen & Business Flow In Focus For 2023: SpringServe’s Siotis

LONDON, UK — Piece by piece, the connected TV experience is improving for viewers, broadcasters and advertisers alike, as tech firms improve the offering. That has certainly been the case for ad server firm SpringServe in the last couple of years. In this video interview with Beet.TV, Léon Siotis, Head of International, SpringServe, talks about […]


The Data Runs Deep For New ITVX Platform

LONDON, UK — Claiming almost 36 million registered users, UK broadcaster ITV’s new ITVX viewing platform would count almost half the country’s population in its database. Coupled with its programmatic targeting system Planet V, that gives the broadcaster a scaled foundation for a new era of UK targeted-TV-ad growth. But, in this video interview at […]


Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint

LONDON, UK — While other UK public service broadcasters continue their strategy of building their own streaming services, Channel 4 is also venturing out, in search of younger viewers. While it continues to major with its own All 4 platform, which is being renamed simply “Channel 4”, the broadcaster has re-ignited a partnership with YouTube […]


OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite

LONDON, UK — Incremental software releases aren’t always considered the sexiest. But, for CTV, a 0.1 bump could be big news. That is according to one man who runs one of the main ad servers for connected TV. In this video interview with Beet.TV’s Jon Watts at Beet.TV’s London summit in December, James Wilhite, Head […]


ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters

LONDON, UK — It counts half the UK population as a registered user of its streaming platform. Now ITV wants other broadcasters to join the data party. ITV recently relaunched its streaming platform as ITVX, a stronger offering with slicker UI and new-look linear channels. Meanwhile, Planet V, its system for agencies to buy ITVX […]


Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads

LONDON, UK — While most UK public service broadcasters remain intent on growing their own cross-platform streaming environments, Channel 4 is has decided it also needs to find audiences in the other places they go to watch video. Ad-funded but with a public remit to take creative risks, Channel 4, which celebrates its 40th birthday […]


AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown

LONDON, UK — After a few years in which the center of the TV industry’s gravity had swung toward streaming subscriptions, the re-emergence of ad-supported models is now the driving force. But that rise is not necessarily new. Not only had free-to-air TV continued to exist alongside historic linear pay-TV; arguably, the recent growth of […]


Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement

LONDON, UK — Last time Malin Häger spoke with Beet.TV, she said TV was “super-hot” in Sweden, under-going a renaissance. That was in 2018. Six years later, the Nordic Sales Director, Advertising, for Swedish broadcaster TV4 Media says things are improving further, with a new measurement initiative giving advertisers more insight into cross-screen viewing. I […]


Personalized Ad Experiences & Programmatic Adoption: Magnite’s Buckley Looks Ahead To 2023

LONDON, UK — At the turn of another year, 2023 is on the horizon. But what do the next 12 months hold in a space which has already seen so much innovation? In this fireside with Beet.TV’s Jon Watts, Sean Buckley, Chief Revenue Officer, Magnite, explains what developments are most exciting. Personalization taking off Buckley […]


ITVX & Planet V Pushing Forward UK Programmatic TV

LONDON, UK — It is the UK’s main commercial free-to-air broadcaster, with a solid heritage in linear mass-market viewing, and once struggled to make headway online. Now, with the relaunch of its online viewing platform and expansion in its TV ad targeting capabilities, ITV is offering a litany of digital-style capabilities. Given ITV’s massive scale, […]


Let’s Build A Better Ad Break: Publica’s Wilhite On The Server-Side Advantage

LONDON, UK — What will the TV commercial break look like in five years? If James Wilhite gets his way, it will include more innovative formats delivered thanks to ad server-side technology. In this video interview with Beet.TV, Wilhite, Head of Product, Publica, explains how he thinks the traditional commercial break could soon be re-invented. […]


Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’

LONDON, UK — Ana Camara doesn’t want business to get stuck in the past. But she does want to turn the clock back to a time when buying TV ads was more straightforward. As senior director, global investment, GroupM, Camara is sitting atop the ad budgets of multi-national brands who are clients of the world’s biggest-spending […]


UK TV Execs Hope For Regulation To Secure ‘Best Of British’ On Smart TVs

LONDON – The man who runs the platforms through which British viewers have traditionally watched linear TV is hoping Santa Claus will gift regulation that would secure channels’ prominence on smart TV devices. The UK’s Freeview and Freesat platforms are the traditional main electronic program guides (EPGs) for the UK’s digital terrestrial and digital satellite […]