Reliable Audience Data Support Media Diversity Goals: Spark Foundry’s Lisa Giacosa

CANNES – Responsible media investment seeks to support a diverse range of publishers, broadcasters, streaming platforms and creators of content. The effort also reflects the growth of multiethnic audiences, especially younger consumers with growing spending power. Publicis Groupe several years ago created the Once and For All Coalition to advance diversity and inclusion goals. “We […]


Identity, Authentication & Algorithm: Tubi’s Brown Uses Data For Ad Effectiveness

CANNES — “Personalized, data-driven, and highly engaged” – these are the hallmarks of Tubi, the largest and fastest-growing streaming AVOD platform in the United States, according to Melanie Brown, Director of Advanced TV Products. With more than 50,000 titles in its library of content, the platform boasts a user base of 64 million monthly active users. […]


Advertisers Have Moral & Business Reasons To Support News, Paskalis Says

CANNES — “No news is good news”, the saying goes. Those concerned about an informed citizenry would beg to differ. And advertisers, too, should sit up and care about the health of the news ecology. In this video interview with Beet.TV, Lou Paskalis, Chief Strategy Officer, Ad Fontes Media, explains why ad buyers should come […]

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