Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion

Addressable advertising on linear TV is a culmination of efforts to combine the reach of broadcasters with the targeting of digital platforms. Addressable TV also will drive greater adoption of programmatic media buying as advertisers seek more flexibility with their campaigns. Addressable Ads Growing on Linear TV Chris Maccaro, chief executive of Beachfront Media “We’re […]


Bringing Addressable To Local TV: Premion’s Vilade

When the industry talks about advanced ad targeting, it is often the big national networks and publishers that get first-look. But spreading the benefits of targeting and measurement in streaming and connected TV is important for local TV operators, too. In this video interview with Beet.TV, John Vilade, head of sales at TV proprietor TEGNA’s […]


Vevo Partners Up To Make IP The New Prime-Time: Christensen

Vevo is assembling an ad-tech supergroup as it partners-up to strike the right note in its journey to a connected TV (CTV) future. The music video service was once weighted heavily toward online and on-demand viewing. But, in this video interview with Beet.TV, Vevo advanced TV VP Rob Christensen says CTV is exploding. CTV booming […]


CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle

In this year’s US upfront ad sales season, ad buyers are pushing content owners to be able to give them automation and to limit the frequency with which viewers are exposed to their ads across different screen types. With that challenge, it may seem like the ongoing limits being placed on digital user identifiers would […]


Addressable TV Is Bridge Between Linear and Streaming: Vizio’s Adam Gaynor

Addressable TV promises to boost the value of commercial time for broadcasters as they offer advertisers improved audience targeting. TV maker Vizio has equipped its smart TVs with advanced technology that gives networks a way to transform their linear ad inventory into an addressable format as part of its Project OAR (Open Addressable Ready). The […]


Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront

When the world’s biggest ad buyers start advising clients to lean into connected TV, you know the channel has finally made it. For years, CTV has been a side note to many media plans. But, in this video interview with Beet.TV, Digitas VP Beth Weeks says brands in the current season of upfront ad sales deals […]


Canoe Turns Up The Heat On Linear Addressable: Pizzurro

The company conceived as an ambitious cable industry effort to insert ads in interactive TV says it is forging ahead with enabling addressable ad targeting for linear networks. In the last few months, it has added linear addressability to 22 million homes in its footprint of 38 million. In this video interview with Beet.TV, Canoe’s […]


Linear TV Isn’t Going Away: Beachfront Media’s Maccaro

With on-demand viewing options still exploding, it may seem like linear viewing is on its way out. But that’s only half the story. In this video interview with Beet.TV, the chief executive of one TV ad-tech company says linear has a future. Viewing habits converging VOD and linear viewership could be on course to equal […]


Linear Addressable TV Is ‘True Convergence Point’: Discovery’s Huda Kazi

The growth in households that connect their TVs directly to the internet offers advertisers a way to reach consumers who seek the flexibility to watch linear and on-demand programming. With this year’s launch of streaming service Discovery+, parent company Discovery aims to broaden and diversify its audience. The launch of Discovery+ preceded this week’s announcement […]