Samsung Ads’ Scott: Samsung TV+ Is Like Cable, But a ‘New Way of Working’

Samsung Ads’ head of sales and brand Michael Scott says that advertisers are attracted to Samsung TV+ because it has a similar format to linear cable TV but with access to new audiences who may be cord cutters. “The look and feel is a lot like linear television, or cable network TV,” says Scott. “Advertisers […]

 

Samsung Ad’s Denn: Brands Need to Be Where the Customers Are

Having the largest, most comprehensive source of TV data available in the market has tremendous advantages. In an interview with Beet.TV, April Denn, regional sales director for Samsung Ads, explains that with this data, the company is looked at to solve three main problems. The first of these problems is to leverage this data and […]

 

Samsung Ads’ Evans: Clients ‘Open the Doors’ by Measuring Streaming and Linear Together

When it comes to helping customers focus on their business objectives, Samsung Ads boils it down to two key ideas: reach and response. In an interview with Beet.TV, Justin Evans, global head of analytics and insights at the company explains just what this entails. From a reach perspective, Evans says that clients are anxious about […]

 

Advertisers Are Rebooting Their Content: Samsung Ads’ Kim

The idea that brands can be content producers and publishers is no longer a new one. But, after perhaps 15 years in which marketers have done that, ow times are changing, according to an executive who is watching them change their strategy. “The conversations that I’m having with partners and different industry people is that […]

 

Samsung Ads’ Meyer: The Gaming Industry Is Advertising’s Next Frontier

Gaming, like streaming, has become an enormous part of a burgeoning ad model. In an interview with Beet.TV, Karl Meyer, head of sales, media and entertainment at Samsung Ads, explains that his company is able to use unique metrics to help this corner of advertising grow. Gaming provides a target audience for Samsung in age […]

 

Ad Agencies Leaning In To Connected TV: Samsung Ads’ Melaragno

After years of experimentation, ad agencies are finally getting serious about buying ads through connected TV (CTV) devices and over-the-top (OTT) TV services. That is according to one man who can plug them directly in to the TV set itself. Samsung Ads, a unit inside the giant Korean electronics manufacturer, tracks what audiences are watching […]

 

Samsung Ads’ Meyer: ‘Discovery’ Mode on Smart TVs Is a Sweet Spot for Advertisers

Samsung Ads, the media conglomerate’s ads division, provides the measurement and targeting at scale for the billions of smart TVs operated by the company. “These four to five billion smart TVs, connected on a daily basis – they’re smart about that and now our data is one-to-one deterministic,” says Karl Meyer, head of sales, media […]

 

True Data Makes Agencies ‘Thoughtful’: Proof’s Tran

The history of media buying may have involved rough guesstimates of consumers’ activity. But new software that can provide exact intelligence on audiences’ behavior is giving ad agencies super-powers to be more “thoughtful” about how they reach people. That is according to Ly Tran, chief media officer of Proof Advertising, an Austin-based ad agency. In this […]

 

Dentsu’s Maggie Zhang: ACR Creates a ‘More Relevant Experience’

LAS VEGAS– As ACR data becomes more available, how will it lead us to better understand measurement across platforms? In an interview with Beet.TV at CES, Maggie Zhang, executive vice president of video research and insights for Dentsu Aegis Network explored the ways in which OTT and linear are evolving due to these new capabilities. […]

 

Havas Media’s Sedlarcik: First-Party Data Is the Answer to Privacy Regulations

As more privacy regulations pop up, bringing on restrictions to how companies can use and handle customer information, the key for media will be first-party data, according to Havas Media’s US chief data officer Peter Sedlarcik. First, GDPR altered how European companies could store and track customer data. Now, with the roll out of the […]

 

Zenith’s Hartofilis: The Urgency of Addressability Is Leading to New Strategies

LAS VEGAS– In conversations with clients, Nicholas Hartofilis, the evp of national video investment at Zenith, says there’s a new sense of urgency in reforming their advertising approaches. “There’s a greater pressure on understanding the TV ecosystem, knowing if you keep doing the same thing you’ll get diminishing returns,” Hartofilis told Beet.TV at the Consumer […]

 

S4’s Sorrell Sees Growth In Digital After Latest M&A

LAS VEGAS — When he led the world’s largest ad agency holding group, his central strategy was seeking growth in two circles of a Venn diagram – digital media and emerging markets. Now that he helms his own S4 Capital, Sir Martin Sorrell aims to repeat the trick – with a twist. S4 Capital, a […]