MediaLink’s Spiegel: TV Ad Loads Can Go Down But Not Necessarily Prices

CANNES – While reducing advertising load to capture and keep consumer eyeballs is a reality, marketers shouldn’t expect the price of television inventory to go anywhere but up. This is why the TV industry must invest in additional measures of advertising effectiveness, according to MediaLink’s Matt Spiegel. At the end of the day, marketers need exposure to consumers […]

 

Omnicom: TV’s Not Dead, But Mobile TV Is Booming In Asia

CANNES — The sky is not falling, and TV is not dying. Despite the gloomy predictions of some digitally-focused observers, television still has a healthy life, and is complementing, not caving to, alternative channels. “A lot of people are saying that TV is dying,” says the ad agency group Omnicom Media Group‘s (OMG) Asia-Pacific CEO Cheuk […]

 

OMD’s de Nardis Searches For Authenticity At The Cannes Oasis

What should a brand be in 2016? “Authentic.” That’s the watchword everyone is using these days, and Omnicom’s OMD media agency is no different. As the Cannes Lions International Festival of Creativity got underway this week, OMD camped out at what it’s calling its “OMD Oasis“, a terrace on the Croisette where it will host more than […]

 
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