New Year Brings Time to Reflect on Innovation: TrueCar’s Beth Mach

The pandemic has been a catalyst for innovation as businesses find new ways of doing things to help customers, many of whom are stuck at home and rely more than ever on digital connections with the outside world. Creating a positive customer experience (CX) in a website or mobile app is crucial when consumers are […]

 

AI Powers Insights for Influencer Marketing Campaigns: Influential’s Detert

LOS ANGELES — When Kylie Jenner posts a picture on photo-sharing app Instagram, as many as 208 million of her followers get a glimpse into her glamorous lifestyle and the products she endorses — including her own cosmetics line. The reality-TV star provides a notable example of the power of influencer marketing to raise brand […]

 

Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising

A new year, for many, is always a time when we contemplate starting over, when we wipe the slate clean and think about moving forward with new intention and new focus. For digital advertising, that fresh start can’t come soon enough. Facing a range of challenges including the disappearance of traditional identifiers, the addition of […]