Beet Retreat

MIAMI – When the subject is unified audience measurement across viewing platforms, expect metaphors to abound. “Putting lipstick on a pig,” “Chicken and the egg” and “Push the envelope” are among them. And so it was during a panel discussion at the recent Beet.TV. Retreat 2016 as a panel of experts from across the video […]

MIAMI – When it comes to what’s next in TV, Google’s goal is to operate as an open platform for future of TV. “We enable buyers and sellers to activate on data, to support direct deals, and to support programmatic in a seamless and efficient way,” says Jennifer Koester, Director Telco and Video Distribution at Google, in this […]

MIAMI – Maybe it’s fitting that a panel about the promise of advanced television advertising takes place in the state that brought us the Ringling Brothers. While data is fueling more qualitative audience targeting decisions, media agencies and their clients can be forgiven if they often feel like perpetual jugglers. What becomes clear from the […]

MIAMI – As Twitter endeavors to future-proof itself, live video has been trending this year. The traditional 140-character communications platform sees “global video solutions” as a way of letting users view and communicate with all sorts of characters—with advertisers in tow. “If you open up that app today, it looks a hell of a lot […]

MIAMI – Trying to “retrofit” television into digital is harmful because it devalues advertising inventory, according to the CEO of Cadent. Since the company’s rebranding a few years ago from TelAmerica, focusing on value along with direct-selling has helped to upend its customer base from overwhelmingly direct-response TV advertisers to mostly national brands, says Nick […]

MIAMI – Finding needles in hidden haystacks just might be the best metaphor for the current state of cross-platform targeting. As was evident during a panel discussion during the recent Beet.tv Retreat 2016, approaches vary by company and are limited to the best data sources until better ones come along. For Sorenson Media, which uses […]

MIAMI — Back in July, when the sun was still high in the sky and the presidential election was yet to rip the US apart, an event took place in ad-tech land that united two disparate tribes. Mediaocean, whose software helps advertisers automate their operations, acquired INVISION, a peer whose technology helps TV companies do […]

MIAMI — New technology means changing priorities. And marketers’ top priority is now being usurped, as new opportunities present new primary goals. That’s according to one ad-tech exec who spends his life talking with brands about the changing nature of their work. “Used to be, marketing was perceived as a cost center and the primary mission was […]

MIAMI — There are now several technologies coming to the table that aim to help broadcast operators dynamically switch commercials in their ad break to specific viewing households. But, by and large, just like connected TV itself, they depend on boxes, dongles, consoles or widgets connected to a television set. What if you could do dynamic ad replacement in […]

MIAMI — It’s called broad-cast for a reason. TV advertising, especially when its national, reaches a big audience. But in that reach also lays inefficiency. If TV ads reach consumers who can’t even access the buyers’ services, that’s wastage. But new-wave TV-buying techniques, infused with data, can help the problem. “I live in Manhattan,” Videa sales […]

MIAMI — For a modern advertiser, it’s a thorny problem. These days, your customers are reachable on all manner of different screens and devices that, whilst connected to the internet, are not connected to each other. It makes consumers schizophrenic. In other words, they have multiple identities, scattered across services. And that is a targeting nightmare. But many […]

MIAMI – If the transition to more audience-based television advertising was a horse race, data would be in the lead and plumbing would be a laggard. “I think we’re at an important transitional moment from the world of content-based advertising, which is TV’s legacy to an audience based television world,” says Jonathan Steuer. That transition […]

MIAMI – Some people are anxious because addressable television ads represent a mere one percent or so of total TV spending. Then there’s Andrew Ward, who suggests that everyone take a step back and consider how far things have come in the past decade. Back in 2006, when Comcast first debuted addressable ads in Huntsville, […]

MIAMI — The ability to target individual households with a medium that is traditionally more used to shouting at mass audiences is here and now. But it’s not universal – and it’s not yet living up to some of the wilder dreams of ad industry executives. But “addressable TV” is about to go large, and it’s time to […]

MIAMI – In the tug of war that is television advertising, programmers pull the traditional ratings window beyond 30 days while advanced TV specialists grapple with more precise targeting. Somewhere in the middle lies a holistic view of all advertising impressions that buyers can bid for, but it’s a galaxy far, far away. This is […]

MIAMI – Google doesn’t have to search for television partners. The digital giant is busily helping broadcasters and cable networks connect with viewers while distributing and monetizing their content. “We definitely have a perspective that eventually everything is going to go IP,” says Brian Jankovsky, Director of Entertainment & Sports Partnerships at Google, during a […]

MIAMI – While at Mixpo, Anupam Gupta played in the creative management layer space. However, the last five to seven years in advertising “have been all about targeting,” says the Chief Product Officer for 4C Insights. “But that doesn’t mean that we won’t come back to creative.” During a panel discussion at the recent Beet.tv […]

MIAMI – Whether the subject is Nielsen ratings, video on demand or addressable television advertising, communications giant Comcast is all about the “macro experience” for consumers and advertisers. This holistic approach to the rapidly evolving entertainment landscape comes across loud and clear from Kevin Patrick Smith in a panel discussion at the recent Beet.TV Retreat […]

MIAMI – Media companies have lots of untapped data wealth but cannot realize it because their CMS systems don’t like to share, is one of Ashley J. Swartz’s theses and a contributing factor to her formation of Furious Corp. “We just decided to tackle the unsexy, hard problem of connecting all these disparate systems and […]

MIAMI — Celebrating its third birthday this quarter is Admore, it’s a division of Frank Canella’s Canella Media, a company aiming to bring direct-response mechanisms to television. Led by president Brendan Condon, a former AOL international ad exec, the Temecula, CA-based outfit’s platform numbers an automated system for using a single insertion order to buy across TV, […]