Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter

VIEQUES, PR – The transformative power of data is about much more than just being able to target audiences with more precision and relevance. Data also has the power to cure many digital ecosystem ills. “Data is paramount to every strategy we put together with our clients, with our partners. It’s sort of the universal […]


Innovid’s Chalozin On Internet TV’s UX Imperative

VIEQUES, PR — Around the world, television sets are getting connected to the internet – and that is creating a huge new opportunity for a new breed of gatekeeper. But the new broadcast contenders should not just assume they will become all powerful. One executive brokering the future of connected TV advertising thinks quality of […]


Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV

VIEQUES, PR – There’s no shortage of data to apply to linear television audience targeting and, likewise, a variety of ways to attribute campaign results. In the middle lies the customer experience, which is also data-fueled and growing more sophisticated by the day. These and other insights emerged from a discussion about enhancing the value […]


Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat

VIEQUES, PR — Already this year, several of the big US TV networks have declared they will make moves to let advertising buyers use granular and first-party viewer data, over and above traditional Nielsen data, to target ads on linear TV. Speaking on this Beet Retreat panel, representatives of the networks explained their strategy. The recent announcements […]


Assembly’s Lee: Short On Silos, Big On Data And Transparency

VIEQUES, PR – Having worked nearly two decades for a major holding company media agency, Francois Lee prefers the “pipeline” of data that runs through MDC Partners’ Assembly to “siloed verticals.” When MDC launched Assembly three years ago, it combined the prowess of TargetCast, RJ Palmer and Doner Media under one roof. Lee joined in 2015 […]


Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss

VIEQUES, PR — Digital advertisers need a common metric for what constitutes user-viewable video inventory – but they shouldn’t rely on it as the prime driver of their strategy. That is according to a trio of ad-tech execs whose companies help bring some visibility to the problem, but who say the challenge is greater than that. Almost […]


New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss

VIEQUES, PR — Age, gender and demographic just don’t cut it anymore. In the new age of advertising super-powers, marketers want to target consumers with more more granularity and certainty than traditional measurements allow. Fortunate, then, that a whole new raft of data sources is coming on-stream to help them do that. In a panel discussion convened […]


How Platforms Are Creating New Ad Formats: Spotify, Facebook, Innovid & true[X] Discuss

VIEQUES, PR — The IAB may have a list of standard ad formats, the hymnsheet that the online advertising industry sings from. But ad formats are changing every day. Publishers and platforms go on tinkering with offering new ad experiences in a never-ending quest to push the boundaries and increase consumer attention. But what happens when […]


Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency

VIEQUES, PR — It operates what is becoming known as one of the world’s leading addressable TV advertising systems. Now the UK’s Sky is launching AdSmart in to Ireland. Speaking at the Beet Retreat in Vieques, Puerto Rico, in the middle of March, the satellite platform’s advanced TV director Jamie West said: “Sky AdSmart launched in […]


MEC’s Fremont, Furious Corp’s Swartz Assess ‘Confusing’ Video Marketplace

VIEQUES, PR – Six years ago, the NewFronts were birthed to serve a burgeoning video marketplace. Sellers hoped to cash in on consumer viewing behavioral shifts while charging advertisers broadcast television-like CPM’s. “Guess what happened? Nobody was buying,” recalled Carl Fremont, Global Chief Digital Officer at media agency MEC. That’s because there was no measurement […]


Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat

VIEQUES, PR — Video ad-tech vendors have spent the last couple of years sniffing around the TV industry, hoping to start processing even a fraction of the $75bn US TV advertising industry in the same way they have begun gobbling up online video ads. But a new rationalism has recently dawned on the vendor community, and ad-tech […]


Eyeview’s Cohen Helps Facebook Offer Sales-Boosting Video Ads

VIEQUES, PR — In the traditional marketing funnel, TV and video ads were commonly used to spark only initial consumer awareness of a brand. But video ads are gaining new powers, and targeting was just the start. Now new technologies claim to be able to follow the actions of video ad viewers all the way through to product purchase, and […]


605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts

VIEQUES, PR — Recent moves by US broadcasters to begin selling some of their TV ad slots by making more digital-style data available are likely to bear fruit at the upcoming US TV ad sales season known as “upfronts”. Earlier in March, Fox, Viacom and Turner teamed to form OpenAP, a system in which they will allow ad buyers […]


Fox’s true[X] Reaps Awards For Interactive Ads

VIEQUES, PR — Two years after being acquired by Fox for $200mn, true[X], an ad-tech vendor helping advertisers to deliver non-intrusive interactive TV ads, has been awarded for its work. Work touched by true[X] received four wins at the Internet Advertising Competition awards. Awarded work included a commercial for Warner Bros’ Suicide Squad movie, one for auto […]


Liberty Global’s Paul Favors Outcomes-Led Approach To Data Science

VIEQUES, PR — One of the world’s largest international TV operators is three years in to an addressable advertising roll-out that has to happen differently across 14 markets but has to be innovative nonetheless. But Liberty Global’s advanced advertising MD thinks he has found a way to keep things simple whilst also being disruptive and going […]


Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters

VIEQUES, PR – Seth Walters is “insanely passionate” about commerce-enabled interactivity. Which makes him a logical evangelist for the power of connected television targeting and measurement. As Senior Partner for Interactive & Connected TV at Modi Media, the advanced TV unit of GroupM, it’s Walter’s job to help GroupM’s clients understand the opportunities for messaging, […]


Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement

VIEQUES, PR – Imagine a future where the standard commercial load in one hour of video content is just five minutes. Where Facebook and YouTube have big subscription businesses reminiscent of traditional cable operators, and Netflix just might start selling ads. These were among a variety of possible scenarios explored at the annual Beet.TV Executive […]


Before You Find Audiences, Know What Triggers Them: MEC’s Fremont

VIEQUES, PR – Knowing what different types of triggers impact consumers during their purchase journey must be done on a brand by brand basis before determining how to find those consumers. “We have to first start with an insight,” says MEC’s Global Chief Digital Officer, Carl Fremont. At MEC, the process is called Momentum and […]


Hearts & Science’s Claudio: Global Data Challenges Vary Market By Market

VIEQUES, PR – Even hot new agencies with big name, global clients can’t avoid the complexities and limitations of data-driven marketing. Just ask Andres Claudio, who runs Omnicom’s Hearts & Science marketing agency. “It’s not that easy,” Claudio says in this interview with Beet.TV. “Not all the data that is needed is available in all […]


Moat Video Score And The Evolution Of Ad Effectiveness

VIEQUES, PR — Once upon a time, click-through rate (CTR) ruled supreme, and all marketers wanted to see was a completed click. But CTR is undergoing an assault, as brands worry that a simple click is no longer the whole story and search for an alternative. Put simply, the foundational mechanisms of digital marketing effectiveness are in […]

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