605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement

VIEQUES, PR – Although consumers may perceive video content as being no different than traditional linear television programming, programmers and providers should try to look at things across a comprehensive ecosystem. The key word is “try.” This not to say that a common sales and measurement currency is in sight and, in fact, it seems […]

 
 

NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella

VIEQUES, PR – It would be an understatement to say that NBCUniversal is going all in on audience targeting and guarantees. Not only has the media giant committed to making up to $1 billion of its inventory available for guarantees in this year’s Upfront season, it’s switched all of its optimization offerings to “always on,” […]

 
 

Simulmedia’s Siegel Fancies Self-Serve Ad Planning Model

VIEQUES, PR — The company started by the founder of Tacoda and Real Media to help advertisers data-target their TV ad buys now plans to give its customers more hands-on control. Simulmedia, founded by Dave Morgan, is the latest video ad-tech company to try moving more of its technology to a self-service model. In this video […]

 
 

FreeWheel Evolves to Enable Range of Monetization Strategies, Van Ullen explains

VIEQUES, PR — FreeWheel’s video advertising server software is used by both broadcast and non-broadcast media companies alike, to better tap in to demand for their valuable ad space. But those two segments have very different rationales for wanting ad-tech, so FreeWheel approaches each differently. That is according to FreeWheel publisher partnerships VP Julie Van Ullen, […]

 
 

Videology Sees Linear TV Ads Grow Programmatically

VIEQUES, PR — Traditional linear TV may not be internet-connected, but that doesn’t mean so-called “programmatic technology” cannot be used to better target TV ad buys all the same. Over the last year, Videology, a company providing software for addressable advertising across TV and video, saw a 840% increase in the number of linear TV impressions available to be […]

 
 

Hulu Taps Ad-Tech Partners For Upcoming Live TV Service

VIEQUES, PR — Hulu plans to offer its new live TV service in the next couple of months, promising marketers the ability to reach consumers across on-demand and live viewing in one, seamless buying experience. The company has been trailing the live launch for a few months. Features include the ability to “save anything to watch […]

 
 

How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston

VIEQUES, PR — Consumers are flocking to watch TV over new, over-the-top connected devices – but some advertisers are struggling to keep up, according to one exec watching the space. US connected TV viewers grew 20.6% in 2016 to reach 181.8mn, and will hit 60.4% of the population by 2020, according to eMarketer. The great migration […]

 
 

MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics

VIEQUES, PR – As Managing Director at MediaLink, Matt Spiegel attends more than his share of conferences and hears more than his share of jargon. So he’s heartened that much of the discussion at this year’s Beet.TV Executive Retreat was about business outcomes. “We’re having the business impact conversation, which I think is great,” says […]

 
 

Liberty Global’s Paul: Focus On ‘Attention Economics,’ Not Just Consumption

VIEQUES, PR – As the world’s largest international television and broadband company rolls out new set-top boxes to facilitate addressable advertising, Liberty Global is focusing on “attention economics.” This departure from simply looking at content consumption is the outgrowth of the company’s ever-evolving data science capabilities. “The industry has been talking about this around the […]

 
 

Sky TV’s West On Data Enablement And The Five-Country Rollout Of AdSmart Addressable

VIEQUES, PR – With several years of addressable television, digital ad serving and analytics experience under its belt, Sky TV has committed to rolling out its Sky AdSmart addressable platform throughout its five-country footprint between now and the end of 2018. One key competitive advantage is that it only charges advertisers for impressions that garner […]

 
 

Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter

VIEQUES, PR – Underlying the just announced consortium formed by Fox, Turner and Viacom called OpenAP is the reality that audience-based television selling is “complicated and complex,” according to David Porter, Turner’s VP of Ad Innovation & Programmatic Solutions. To speed advertiser adoption, the three media companies are hoping to make it much easier for […]

 
 

On The Scene At Beet.TV Executive Retreat 2017 With Furious Corp.’s Swartz

VIEQUES, PR – Take several dozen “intelligent, ambitious, excited and passionate” advertising, media and technology executives to a sunny island and you get some amazing conversations during panel discussions, over cocktails and dinners. You also get to experience a sense of shared success—whether the topic is television audience guarantees, addressable advertising, or new offerings from […]