FAST Channels Are Key Part of Media Plans: Essence/GroupM’s Mike Fisher

NEW YORK – Free, ad-supported television (FAST) services like Pluto TV, Tubi and Xumo give viewers more choices of what to watch on their internet-connected devices. They also are a growing part of the media mix for advertisers that seek to expand their reach to consumers who don’t have a cable or satellite TV services. […]


Streaming Will Decide The Mid-Terms: Samba TV’s Navin

US political hopefuls have been using streaming, targeted TV capabilities for a few cycles now. But never have they been able to leverage the scale, precision and measurement capabilities on offer during the 2022 mid-terms. In this video interview with Beet.TV, Ashwin Navin, CEO & Co-Founder, Samba TV, says he thinks the current contests are […]


Investment in OpenAP Is ‘Good Fit for Us’: Snowflake’s Bill Stratton

NEW YORK – The venture capital unit of data cloud company Snowflake this week announced an investment in OpenAP, the advanced advertising platform formed in a collaboration with major U.S. media companies. Bill Stratton, global head, media, entertainment and advertising vertical at Snowflake, offered more insights into the investment in this conversation with Beet.TV at […]


DoubleVerify To Verify Netflix Ads, Finds Election Hate Speech Growing

If only every ad environment was as premium as the one Netflix is about to launch. Measurement and analytics vendor DoubleVerify just announced it will provide media verification to help Netflix’s new wave of advertisers ensure their ads are fully viewed by real people and safe from fraud. But, in this video interview with Beet.TV, […]


Blockgraph Helps Ampersand Power IPG’s Multi-Screen Buys

Media buyers at Interpublic Group agencies can now better harness audience data from IPG’s own Acxiom to plan and buy multi-screen TV campaigns across MVPDs, after a deal involving Acxiom, Blockgraph and Ampersand. The arrangement allows advertisers to match their own data with that from Ampersand’s own list of 80 million addressable households, including 52 […]