2021

The pandemic has been a catalyst for innovation as businesses find new ways of doing things to help customers, many of whom are stuck at home and rely more than ever on digital connections with the outside world. Creating a positive customer experience (CX) in a website or mobile app is crucial when consumers are […]

LOS ANGELES — When Kylie Jenner posts a picture on photo-sharing app Instagram, as many as 208 million of her followers get a glimpse into her glamorous lifestyle and the products she endorses — including her own cosmetics line. The reality-TV star provides a notable example of the power of influencer marketing to raise brand […]

This year promises to bring a return to traditional seasonal play for sports leagues that had scrambled to revamp operations because of the pandemic. The National Football League and National Basketball Association were among the sports leagues that implemented procedures to protect players, coaches and support staff from infection. Fox Sports is among the broadcasters […]

As disruptive as the pandemic has been for live sports, the possibility of ending the health crisis with vaccines has lifted hopes that 2021 will help to fill stadium seats and restore a less crowded calendar of televised sports. Higher fan attendance helps to support engagement with players and teams, while traditional schedules spread spots […]

A new year, for many, is always a time when we contemplate starting over, when we wipe the slate clean and think about moving forward with new intention and new focus. For digital advertising, that fresh start can’t come soon enough. Facing a range of challenges including the disappearance of traditional identifiers, the addition of […]

The Super Bowl this year will be especially significant as the capstone of the National Football League’s herculean effort provide live sports entertainment amid a global pandemic that threatened to upset its season. The health crisis has been enormously disruptive, but has shown the power of live sports to entertain millions of fans while helping […]