Robert Andrews

Retail media is exploding, forecast by Advertiser Perceptions to grow 30% in 2024 to reach a fifth of US advertising. However, with rapid expansion comes significant challenges. In this video interview with Beet.TV editorial director Lisa Granatstein, Amy Lanzi, CEO of Digitas North America, identifies the primary issue as the retail sector’s nascence in the […]

Retail media networks offer brands an opportunity to unlock consumer insights that were once the preserve of retailers and credit card companies. That’s according to Dave DeRobbio, Director of API & Off Platform Data Partnerships at Instacart Ads. The growth of e-commerce and retail media networks means brands can now access information about who bought […]

The deprecation of third-party cookies and emergence of new privacy technologies like Google’s Privacy Sandbox will significantly disrupt the historic “currency” by which advertising on the open web is traded. That is the view of Criteo’s global chief revenue officer Brian Gleason, who says the industry now needs to come together to rethink how it […]

In the fast-evolving terrain of connected TV (CTV) advertising, the conversation often orbits around the latest buzzwords: interactivity, shoppable video, measurement, and optimization. Yet, according to Zvika Netter, CEO & Co-Founder of Innovid, it’s an old player—the ad server—that’s emerging as the unsung hero. The ad server is becoming recognized as a “critical component” in […]

The deprecation of cookies, the rise of retail media networks and the ever-present spectre of privacy – while they may seem like separate trends, these industry topics are converging on one, over-arching theme – data collaboration. That is according to Lauren Wetzel, Chief Operating Officer of data collaboration platform InfoSum, who says her panel discussion […]

MIAMI — The shift towards programmatic advertising is reshaping the streaming TV landscape, delivering scale, addressability, and simplicity in crafting complex TV strategies. With a growing proportion of streaming on-demand TV ads now powered by programmatic, can live streaming TV pull off the same trick? In this video interview with Beet.TV, Beau Ordemann, VP, Head of […]

Retail media spending is already booming, as new retailers light up ad inventory opportunities and brands clamour to get close to the point of purchase. As the holiday season approaches, some in the industry are expecting the category to soar to even higher heights. In this video interview with Beet.TV editorial director Lisa Granatstein, Jacquelyn […]

It used to be considered a technical tool for selling-off cheap inventory – now programmatic is helping facilitate major ad placements and drive creative innovation. Andrew King, VP of Product at TripleLift, highlights this shift, emphasizing the pivotal role of programmatic in the CTV space. In this video interview with Beet.TV editorial director Lisa Granatstein, […]

Retail media is exploding, set to take up a fifth of all US ad spend in 2024, according to new Advertiser Perceptions research. But that doesn’t mean it is its own special new category. “People think about sometimes retail media as this own separate channel,” says Jill Smith, VP of Sales at Kroger Precision Marketing, […]

MIAMI — As eyeballs migrate en masse to streaming services, industry leaders are grappling with the challenges and opportunities. While much consumption has moved to on-demand, where programmatic and targeted ads excel, live TV remains a big draw. So how can live TV benefit from programmatic tricks? In this video interview with Beet.TV at POSSIBLE […]

MIAMI — Marketers once had a straightforward mission: understand the audience, devise a campaign, and deliver it, mostly through TV spots. The multi-platform era of fragmentation has changed all that, and Lydia Daly is trying to understand the new world. In this video interview with Beet.TV, Daly, SVP, Audience Impact & Intelligence, Paramount, paints a contrasting picture […]

MIAMI — TelevisaUnivision’s streaming platform, ViX, has grown fast in the last couple of years since it’s launch – but Dan Riess is still trying to help advertisers tap into the opportunity. “We’re really happy with it,” says Riess, EVP, Chief Growth Officer, TelevisaUnivision, highlighting the platform’s significant strides in audience engagement, distribution, and content […]

MIAMI — Advertisers are constantly chasing the next innovation that will capture consumer attention without disrupting their viewing experience. For Peter Crofut, VP of Business Development at Wurl, the answer lies in the harmonization of ad content with the viewer’s emotional state. In this video interview with Beet.TV, Crofut emphasizes the importance of emotional congruence, suggesting that […]

MIAMI — In the evolving digital landscape, where addressability and the very nature of identifiers are shifting, the call for effective interoperability has never been louder. In this video interview with Beet.TV, Julie Clark, SVP of Media & Entertainment at TransUnion, underscores the urgency of this development. “Interoperability is essential to be able to make […]

MIAMI — They may have traditionally been considered different channels – but Dan Riess thinks social and streaming are colliding. In this video interview with Beet.TV, Riess, EVP, Chief Growth Officer, TelevisaUnivision, says his company, the Hispanic broadcaster, is seeking audiences with a “social-first” approach. He was speaking with Beet.TV at POSSIBLE 2024. Social-First Approach […]

Are brands missing out on valuable eyeballs by not advertising in mobile games? That is the question Digital Turbine posed in new research revealed at the IAB’s NewFronts conference. “Mobile games occupy a significant portion of time from consumers, but don’t really command a lot of budget,” Greg Wester, Digital Turbine’s Chief Marketing Officer for […]

MIAMI — A year after Magnite launched ClearLine, a platform designed to give media buyers access to “premium video inventory” without the need for a demand-side platform, how is it shaking-out? Beet.TV caught-up with Michael Barrett, President and CEO, Magnite, at POSSIBLE 2024. “It’s not a DSP replacement, but it’s significant in converting insertion orders to […]

Teads is taking its attention optimization capabilities in digital advertising and expanding them to the world of connected TV. The company is also making attention measurement more actionable for planning, optimizing and managing campaigns. “We made a commitment at the end of that presentation to two things,” says Neala Brown, SVP of Strategy & Insights […]

Following Walmart’s agreement to buy the group, VIZIO brought a line-up of new smart TV advertising opportunities to the recent NewFronts event. In this video interview with Beet.TV, Adam Bergman, Group VP of Advertising & Data Sales at VIZIO, reflects on the showcase, where the company professed its history of smart TV innovation and its […]

MIAMI — Creation wasn’t supposed to be about fragmentation. But that’s what many media companies and advertisers think they have ended up with, as a plethora of platforms and technology standards competes for attention. Faced with the impact, brands and their agencies are seeking ways to manage reach and frequency in Connected TV (CTV) as they have historically […]