Andy Plesser

While the traditional role of media agencies has been to buy media for brand clients, the increased appetite for content across vast social and digital channels has presented companies like WPP’s Mindshare unit with opportunities to create original content, explains Joe Migliozzi, who is the digital lead of Mindshare’s New York office, in this interview […]

The newly relaunched Time.com is highly video centric, with increased production of original content, a prominent player and a cross-title “recirculation” strategy which is driving consumption of  videos across all the company’s titles, with customized thumbnails of videos displayed on all article pages, explains Craig Ettinger, General Manger of Time.com in this interview with Beet.TV […]

SAN FRANCISCO  — Having established a technology for buying and selling video advertising programmatically, and having entered the medium of linear television, Adap.tv will evolve to become  a cross-media platform, encompassing mobile and display in the  next year,  says Toby Gabriner, President of Adap.tv in this on-stage interview with moderator Ashley J. Swartz.   The […]

Paul Kontonis, a veteran of the emerging medium of branded video, who helped define the category as an executive at Digitas, recently joined the  LA-based Collective Digital Studio (CDS), one of the big MCN’s (multichannel networks),   to design and sell marketing programs to brands around the network’s key YouTube channel stars. We spoke with […]

Taboola, the content discovery technology platform, which powers the  consumption of videos and articles via the distribution of  billions of thumbnail images across the Web and mobile apps, sees discovery as the “fourth” digital advertising medium, added to search, social and display, says CEO and Founder Adam Singolda, in this video interview with Beet.TV Historically […]

Yahoo is in conversations to acquire the big video news syndicator NDN, according to a report in the Wall Street Journal.   The acquisition would resemble in some respects, the 2010 acquisition by AOL of 5Min.   Earlier this year at the Beet.TV executive retreat, we  interviewed  NDN COO Eric Orme on stage about the […]

SAN FRANCISCO – With first party data on some 150 million consumers, Time Inc. is using that data to serve advertising programmatically, explains Patrick Landi, Executive Director of Programmatic Sales at Time Inc., this interview with Beet.TV Also in the interview, he speaks about the emergence of private marketplaces, linking programmatic sales between Time Inc […]

LONDON – The Huffington is registering 44 percent of it’s traffic from outside the United States via it 11 international editions, which adds up to over 92 million unique visitors, says Jimmy Maymann, CEO of the Huffington Post, in this video interview with Beet.TV.  The company plans expand this year with a new global edition […]

SAN FRANCISCO –  AOL announced today the creation of ONE, a platform for both buyers and sellers of digital media to transact.  We sat down with AOL CEO Tim Armstrong after he presented the news as a keynote at the AdTech conference here. He speaks about the “mechanization” of the advertising and media business and […]

Tubemogul, the programmatic video advertising technology platform, has filed for an IPO aimed at raising $75 million, according to government filings.  In January at CES we spoke with founder and CEO Brett Wilson about the company and its leadership role in pushing for viewability around digital video.  We have reposted that interview today.  

SAN FRANCISCO – Today, AOL announced the  organization of its programmatic advertising operations into a new entity which it calls “ONE.”   Joining the initiative as “charter” partner is Magna Global, the media agency of IPG Mediabrands. Speaking with Beet.TV, Kristi Argyilan, president of Magna NA, gives an overview of the automation of digital media, […]

SAN FRANCISCO – Magna Global, the media agency of IPG Mediabrands, is creating new platforms to buy television inventory programmatically, with the creations of private marketplaces, explains Michael Brunick, SVP for Programmatic, in this interview with Beet.TV We spoke with him at the Beet.TV summit on programmatic television advertising yesterday.

SAN FRANCISCO –  Netflix is embracing programmatic video as a means to raise visibility of Netflix as an entertainment brand –  not as a service which had been the past marketing objective, explains Mike Zeman, Director of North American Marketing, in this interview with Beet.TV Zeman, who joined Netflix last year from the giant media […]

LOS ANGELES — Here at the 4A’s annual meeting, Collective, the New York-based digital advertising technology company, and media agency Zenith, have debuted a TV analytics tool that provides TV planners with data to plan linear television ad buys. The alliance was announce in July. For an overview on the product and its introduction, we […]

LOS ANGELES —  The revelations of vast personal data collection by the U.S. government  has had a big impact on consumer’s perception  of the advertising business, says John Montgomery, Chief Operating Officer for GroupM Activation and the 4A’s privacy chief, in this interview with Beet.TV Last week, he and other advertising and media leaders met […]

Yahoo’s CEO Marissa Mayer will be among the publishing, marketers and agency execs to speak at  the annual meeting of the 4A’s, the advertising agency’s trade group.  Organizers expect 1000 attendees at the Beverly Hills Hilton on March 16-19. For a preview of the conference and some the pressing issues facing the industry the ad […]

Comcast has finalized its acquisition of digital video ad services company FreeWheel, according to this report by Peter Kafka up on Re/code.  The deal could be worth as much as $375 million  In August we spoke with FreeWheel co-ceo Doug Knopper about the company and it’s plans for growth.   Knopper will stay after the […]

Video ad tech company Videology expects the growth of programmatic solutions for buying and selling television inventory and has become “fully integrated” with Nielsen TV data to empower ad buyers, the company announce today. Earlier this year, we spoke with Videology CEO Scott Ferber about the eventual automation of linear TV ad buying via a […]

Today, Adap.tv, the video advertising technology unit of AOL, announced the introduction of a product to power the programmatic buying of linear television ads. The company is debuting the technology with a deep integration with IPG’s Magna Global unit. Here is a statement from Magna Global President Kristi Argyilan on the new product integration: “The […]

Vidible, a San Francisco-based start-up, which has created a content exchange platform for video creators and publishers, has received a $3.5 investment in a Series  A round lead by Greycroft Partners with IDG and The New York Times. The role of Greycroft and IDG in the round  was previous reported in TechCrunch.   The participation […]