One of the biggest uses of social media has been philanthropy and a new report from the social media software company Context Optional shows that brands can raise a tremendous amount of money and visibility for charities via Facebook.
Kohl’s, for instance, donated $10 million to schools via a Facebook campaign; Chase also gave $10 million to a range of charities via votes on Facebook. For more details and best practices, check out this week’s New Media Minute.
Social media and philanthropy got some major exposure last night with Jumo founder and Facebook co-founder on the Colbert Report.
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