SAN FRANCISCO — Advertising dollars are the foundation of the Web video business, and those coveted bucks are highly sought after by networks, programmers, and independent producers alike.

How do big brands allocate, measure, and assess their spending in online video? I caught up with Jamie Cohen Szulc, the chief marketing officer of the storied brand Levi Strauss at ad:tech San Francisco to ask him those questions for the New Media Minute. 

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is
produced and sponsored separately from Beet.TV.  We are pleased to
publish her segment regularly here.  AP