Ask pretty much any agency or brand executive what they want more of this year and they'll tell you data–they want better data that they can use to target their potential customers.

That's why I take a detailed look at why two recent data-driven deals matter in this week's New Media Minute. The deals include the Quantcast-MTV pair-up and Visible Measures' introduction of its new Trends tool.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP