We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010.
Journal reporters Ben Worthen and Jessica Vascellaro cite an IDC study which puts tech marketing dollars up over 3.5 percent for next year, versus the dismal 8.3 percent drop this year.
In the current quarter, big budgets are being spent by tech advertisers including both consumer and B2B companies Google, Microsoft, Yahoo! and Juniper Networks, the paper reports.
"Big Uptick" at the Wall Street Journal
For the Wall Street Journal, tech advertising has been a mainstay and it has been on the upswing recently. Brian Quinn, who heads digital sales for the Journal, told me that ''we have seen a big uptick in tech advertising in Q4."
Brian was a panelist at the Beet.TV Online Video Roundtable last week. I spoke with him about the monetization of the Journal's online video initiatives including the new live program, the News Hub. He tells me that inventory is sold out.
Andy Plesser, Executive Producer