In the latest deal underscoring Nielsen’s digital reach, online video platform Videology will integrate Nielsen’s Online Campaign Ratings into its tools to reach audiences online in a more targeted fashion. The deal is one of the latest Nielsen has struck with a vendor and can help advertisers gain a more granular look into online measurement, says Andrew Feigenson, Senior VP Ad Platforms and Networks at the Nielsen Company during an interview with Ashley Swartz, at the Beet.TV Leadership Summit on Big Data.

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