One year into an alliance with Yahoo! to stream live news events, and to produce original programming for digital devices, ABC News is “rivaling” the reach of cable networks around big events including this Election Night, says Joe Ruffolo, SVP for Digital at ABC News in this interview with Beet.TV
Live streaming has been a big part of the growth, powered by the integration of Storify and other social media tools, he says.
Embracing Google Hangouts
In this interview, Ruffolo says how ABC News has embraced Google Hangouts to draw participants from around the country into a video dialogue about the elections.
More about digital strategy around driving traffic on Election night by Justin Ellis at the Nieman Journalism Lab.