The real-time bidding business used to be thought of as a marketplace for remnant inventory. That perception is changing and here’s a useful stat to illustrate the transition: in August, TubeMogul saw 10 billion real-time biddable in-stream impressions from marketplaces and 40% of those impressions came from tier-one sites, says Brett Wilson, CEO and co-founder of video ad-buying platform TubeMogul.

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