AMSTERDAM – Comcast's thePlatform,  has introduced a video commerce solution, says Marty Roberts, SVP
of Sales and Marketing at thePlatform, in this interview with Beet.TV done at the IBC Show.

In the interview,
Roberts explains that digital media and TV Everywhere have enabled
broadcasters to understand more about their users than ever before.  With information about viewer
demographics, behavior and interests in tow, it’s time for broadcasters and
distributors to start developing a better, more personalized relationship with

thePlatform’s new video
commerce solution, which can be used to monetize content across all
video commerce windows, will allow customers to put together dynamic
packages.  Rather than one price
and time frame across the board for VOD, rentals and other content, customers
will be able to create packages—for example, a trilogy package, a customizable
favorite actor package, season passes to television shows and more.

Roberts says, “It’s really
going to enable transactional VOD and transactional online events to become a
new revenue source for our customers and contribute significantly to their
overall business.”

Megan O’Neill