WSJ And Reuters: Online Video Content To Increase Brand Awareness

By on 06/13/2012 4:28 PM @

The Wall Street Journal and Reuters are leveraging mobile devices and reformating online video content to create a more streamlined brand of video journalism that audiences can identify with, says WSJ's Video Director, Rahul Chopra and Reuters' Head of Global Programming, Dan Colarusso, at Beet.TV's video news strategy session.

Speaking of the technological challenges ahead, both organizations voiced the need to build a destination platform with its own respective branded content.

In this video segment, Chopra describes the WSJ's brand as one that will give online audiences an insight into the mind of the journal, while Colarusso says, the wire service is yet to provide mainstream consumers with trademark journalism.

Nitya Rajan

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