Given the growing reach of digital viewing of TV and movies via streaming, movie studios are likely to create their own digital marketplaces, said Chris Van Noy, Akamai's Chief Digital Strategist, while speaking at a Beet.TV Online Video Leadership webcast in New York last week.
"Movie studios make 50% of their revenues from home entertainment," he explained. But that figure is on the downswing and now studios are looking to develop digital marketplaces so they can sell and rent content to distributors like Roku, Apple, Netflix, Amazon and to consumer electronics devices, Van Noy said. "What the content providers want to do is have an open ecosystem so they can sell as much content to retailers and distributors," he said.
This video is a highlight of the August 23 Beet.TV Online Video Leadership webcast. The entire session can be found here.